Track Smarter. Book Bigger.
Intelligence / Connections / Opportunity
What Is Ratti Report?
Ratti Report is a membership-based publisher and advisory service of new-business leads, account reviews and intelligence for the advertising agency community.
Every year, we report on more than 1,000 potential new-business opportunities relevant to advertising agencies nationwide. We never report on opportunities we wouldn’t pitch ourselves. Considering Mr. Ratti’s 17 years behind the New Business Department Head’s desk, that’s saying something.
Our prospecting team reports are designed to answer the questions agencies need answered:
- Who to contact at the prospective client?
- Why should the agency consider each company as a target?
- When is the right time to engage?
- How should the ad agency approach the opportunity?
- How to get a foot in the door?
In short, we provide intelligence designed to help ad agencies find the opportunity, understand the opportunity, pitch the opportunity—and win.
Ratti Report goes deeper.
We focus on identifying developments, signals, changes, and circumstances that can create genuine opportunities for advertising agencies. Our members receive intelligence intended to help them engage prospective clients at the right time—before an opportunity becomes obvious to everyone else.
This is not simply about generating more names. It’s about finding better opportunities.
Steve Ratti with his Seattle crew
Personal New-Business Advisory Services
Ratti Report also provides peer-to-peer, person-to-person and face-to-face new-business advisory services to our advertising agency members.
Our work is personal.
Whether an agency needs guidance on identifying the right prospects, approaching a potential client, positioning its capabilities, or thinking through a specific new-business opportunity, Ratti Report provides experienced, direct support.
Our success is measured by one thing: our members winning more new business.
A proven track record of seeing opportunities early
Over the years, Ratti Report has correctly predicted more than 250 advertising account reviews.
That track record is central to what makes Ratti Report different.
Identifying a major account review before it becomes widely known can give an agency valuable time to prepare, position itself, and pursue the opportunity.
We believe this kind of early intelligence represents one of the most valuable advantages available to an advertising agency.