Advertising is the engine that will drive us out of this
Steve’s breakdown: Say what you want but when this situation starts opening up, the advertisers that put on the gas first and most creatively will be the ones who will win market share from competitors they never would have dreamed of beating last year.
So it is our felling the ad agencies serving those advertisers must be ready and the way to do that is new business. Of corse, I think almost every issue in the ad agency world can be fixed (or at least helped) with new business.
So in that spirit, here’s our full & current list of account reviews on Ratti Report.