Big W reviews creative: And not too soon!

Big W reviews creative: And not too soon!

Steve’s breakdown: This is the second Woolworths-owned advertising review that has happened in the past two months. I suspect there may be more.

And not for nothin’ – look at that creative. They should fire the whole marketing team!!!

NEW SOUTH WALES, Australia: Woolworths-owned retail giant Big W has launched a review of its creative account, currently held by IdeaWorks.

The company confirmed the pitch to AdNews, saying that the incumbent agency will be included in the process.

The account has been held by IdeaWorks for more than a decade.

A Woolworths spokesperson said: “We’re reviewing many of our creative accounts in Woolworths and this review is part of that process. The supermarkets are going through a review now as well.”

AdNews reported in October that Woolworths had launched a review of its advertising account, while also reviewing its media account in May.


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