Colorado Casino’s Advertising RFP

Colorado Casino’s Advertising RFP


Steve’s breakdown: What needs to be said except proposals are due January 30th to Brenda Grajeda at [email protected] You might want to email her today to say hi and maybe ask a few “fun” questions . . .

Sky-Ute-RFP-Document 2020

IGNACIO, CO: Sky Ute Casino Resort is a Native American casino near Ignacio, Colorado on the Southern Ute Indian Reservation and is open daily 24 hours. The casino’s 35,000 square foot gaming space features approximately 600 Class III gaming machines, eight (8) table games (blackjack, craps, roulette, 3-card poker), and a Bingo hall. Sky Ute Casino Resort is adding a Sports Book on-site and a geo-fenced sports book gaming app, with both fully functional and ready to take bets on May 1, 2020. The property has four (4) restaurants, three (3) bars and a hotel with 140 rooms including eight (8) luxury suites, seasonal RV Park with 24 spaces and full hookups, bowling, pool and fitness center, multipurpose event/banquet center, three conference/business meeting rooms, mini golf and playground. The casino offers travelers and visitors a Las Vegas-style gaming experience and a luxury hotel on the Southern Ute Indian Reservation, near Ignacio, Colorado. The reservation land area covers 1,064 square miles in three counties (La Plata, Archuleta and Montezuma). Tribal Council headquarters are located on the Southern Ute Indian Reservation. The reservation is also home to the Southern Ute Museum and Cultural Center.

Property Perks

Guests of this hotel can enjoy a Vegas-style casino, an indoor pool with Jacuzzi, lazy river, indoor/outdoor sundecks and spa services. Dining is available onsite at Seven Rivers Steaks Seafood Spirits one of three restaurants, which serves dinner. Other features include an arcade/game room, and a picnic area. Guests can take advantage of the free Wi-Fi in rooms and public areas, as well as a roundtrip airport shuttle. Each room features a work desk and a flatscreen cable TV. Select rooms include a balcony, a small refrigerator and coffee-making facilities. A 24-lane bowling alley and a mini golf course are also on-site. Free parking is featured.

The Southern Ute Cultural Center & Museum is a 10 minutes’ walk from the resort. Durango-La Plata County Airport is 10.9 miles from the SUCR casino.

This property is also rated for the best value in Ignacio. Guests are getting more for their money when compared to other properties in this city and immediate surrounding area.

The casino’s marketing team is highly skilled in marketing, branding, creative promotions, database administration, and media relations. Our advertising agency partner should be prepared to work collaboratively with the casino’s team.

The casino is not merely looking for an agency to develop creative concepts and place them with traditional media markets in the area. Rather, the team is looking for an agency whose skill set will complement the in-house abilities of the casino marketing team and leverage appropriate opportunities to further our mission. The casino is looking for an agency that will both understand and believe in the mission and vision of this company as a gaming centric destination of choice. The intent of this client-agency relationship is to ensure that all local residents have opportunities to visit and become engaged in the products we are offering.

Proposals are being solicited from advertising and marketing agencies to implement multimedia, social-media, direct mail, creative, branding, public relations, public outreach, copywriting and campaigns for a variety of programs and messages in primarily English and possibly Spanish. The campaigns and funding parameters are outlined further in this document, yet may be changed prior to contract finalization. The projected total budget annual allocation for the entire package is up to $1.3MM (including media buys). Furthermore, the contract could possibly be renewed bi-annually pending evaluation of performance. An annual increase in funding is possible based on increases in media costs and evaluation of performance. All dollar figures and potential contract renewals are pending approval from the Tribal Government and casino management through a contract approval process and annual budget approval process.

Invited agencies should submit proposals for consideration as outlined in this packet. While it is not required that an agency be located in the area, a thorough understanding of the unique qualities of the Four-Corners Market and the area’s competitive landscape (in both gaming and hospitality) will be an important area of consideration for this RFP process.

Again, all contracts and budgets are subject to approval by the Tribe and casino General Manager.

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