New Orleans Tourism and Market Corp. will review marketing plan
Steve’s breakdown: Back in June we reported New Leader tapped for New Orleans Tourism Marketing Corp. and said things will probably change with the account. Well, here we are! At least Bryan Batt got a gig out of it.
NEW ORLEANS, LA: The board of the New Orleans Tourism and Marketing Corp. voted Tuesday to conduct a formal review of its advertising and marketing plan that includes issuing a request for qualifications from companies interested in signing on as the agency’s advertising agency of record. The marketing corporation, which promotes travel to New Orleans, will issue a request for qualifications from interested parties in late Spring, agency President and CEO Mark Romig said.
In the meantime, the organization has extended its advertising and marketing contracts with its current agencies, Peter Mayer Advertising and GMc+Company Advertising, through June 30.
“The thinking process is just the idea that we need to refresh this process and go back out into the market,” said Daryl Berger, chairman of the tourism board.
Berger said the decision to issue a request for proposal from other agencies is not a reflection on the work done by the Peter Mayer and G+Mc firms. Instead, it is part of an ongoing effort to evaluate the organization’s operations following a leadership change earlier this year.
“This is with the greatest appreciation for the work done by (Peter Mayer and GMc+Company) but with an acknowledgement that with any organization you need to go out and refresh,” Berger said.
Both agencies are free to compete for the work.
The advertising companies design campaigns for the tourism agency that are used in print, on television and online.
The companies have held advertising contracts with the marketing corporation since about 2001, when the organization was under the direction of Sandra Shilstone.
Shilstone stepped down in March, after heading the marketing corporation for 11 years, and was replaced by Romig.
The board also elected officers Tuesday. President and chief executive officer of the World War II Museum Nick Mueller and Russell Miller, general manager of the Ritz Carlton New Orleans hotel, both will serve as vice chairmen. Naydja Bynum, president of the Historic Faubourg Treme Neighborhood Association, was elected as the group’s secretary and Octavio Mantilla, partner in the Besh Restaurant Group, will work as treasurer. The officers will serve a one-year term, beginning in January.