Now we hear this credit card is in review
Steve’s breakdown: So this article about Discover card being in the Super Bowl barres the new business headline. The account is now in review.
“We will leverage the Yes/No dynamic in a fun and memorable way, by using a wide range of popular movie and television characters, and some user-generated content,” Julie Loeger, executive VP-president of U.S. Cards at Discover, said in a statement. The brand plans to release more details around the spots in the coming days.
In October, Discover parted ways with long-time agency The Martin Agency. The companies had worked together for 13 years. At the time, Discover announced it was undergoing a review to find a new creative agency of record. Still, Martin created the upcoming Super Bowl spots, which are 15-seconds each. The review is ongoing, according to a spokeswoman.
Five years ago, Discover made a big splash in the game because it was the brand’s first Super Bowl presence in nearly three decades. That spot, created by Martin, gave a starring role to a goat as part of Discover’s “We’d Treat You Like You’d Treat You” campaign.