Tata calls $6 million Tetley tea media review

Tata calls $6 million Tetley tea media review

Steve’s breakdown: I can understand this media review but why not a creative pitch. WOW! Who are they selling to?

UXBRIDGE, UK: The review, which covers media duties for its Tetley tea products, will be led by Adrian Mooney, who joined Tata Global Beverages in September as the vice-president of marketing for UK, Ireland and South Africa.

Starcom MediaVest is the incumbent on the account and will take part in the pitch process, which will be handled by the agency selection companies Oystercatchers and TradeMark Management.

The agency has handled the business in one form or another since 1999 when MediaVest won the account from Zenith Media.

Pitches are expected to take place at the end of January, with an appointment due in February.

Creative duties on Tata’s Tetley brand, which are handled by Dare, are unaffected by the media review.

Adrian Mooney said: “We have some exciting plans for 2012 and finding the right media agency partner in this process will help execute those in the most creative and cost effective way.”


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