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Steve’s breakdown: We know when PNC restructured their marketing, an ad review was on the way. (see below) PITTSBURGH, PA: PNC Bank has chosen Arnold Worldwide as its integrated marketing […]
Steve’s breakdown: As you can see at the bottom of the page, we’ve been talking about Hooters for some time. We hope you got your foot in the door when […]
Steve’s breakdown: We saw this one coming a mile away. (as you probably did too) Will Conill be the last new ad agency to get hired by Burger King? Probably […]
Steve’s breakdown: On the 19th we said Norfolk Southern needed corporate advertising and it looks like they are one step closer to getting that because they’ve hired a new lobbying […]
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Steve’s breakdown: Here is our ad review prediction for Footlocker: Sports retail’s new CEO will be a ‘narrative changer’: Watch for an ad review And here’s AdAge the announcement that […]
Steve’s breakdown: This took a while but we saw it coming as you can see here: Safety company has new CMO & needs new creative The AdWeek announcement that ADT […]
Steve’s breakdown: As you can see at the bottom of the page, last month we were asking our members if BWM Motorcycles would go into review. Well, as you can […]
Steve’s breakdown: Our apologies for tooting our own horn but we got another account review prediction right. This time Smoothie King. COPPELL, TX: Kanas City, MO-based agency Barkley has been […]
Steve’s breakdown: Here’s our prediction and we don’t need to say much more than read about the new shop below. Here’s one way to piss off your loyal customers: Keep […]
Steve’s breakdown: Tax companies tend to get a new agency almost every year and that’s what we thought was going to happen here. See bottom of page . . . […]
Steve’s breakdown: They say there’s already a short list of agencies competing for the Stoli business but if you really have the chops to take on this account, don’t let […]
Steve’s breakdown: Mattress Firm is the final case of Ratti Report getting another prediction on the nose! Check those Account Review Predictions every day. HOUSTON, TX: Goodbye dark diners and […]
Steve’s breakdown: One more reason to always check our Account Review Predictions. This prediction is at the bottom of the page. SAN FRANCISCO, CA: Turo, the world’s largest peer-to-peer car […]
Steve’s breakdown: Over two weeks ago we reported that we thought a creative review was “not far off”. (See post at bottom) Now, here we are with the creative review […]
Steve’s breakdown: Just a few months ago we implored Zaxby’s to look into a new ad agency and here we are with the announcement of doing just that. ATHENS, GA: […]
Steve’s breakdown: This spring we called out Jamaica for their over the top campaign “Jamaica: Heartbeat of the World” and told our members to “Please, someone get down there and […]
Steve’s breakdown: We nailed another one. Keep your eye on our Account Review Predictions and you too can pick up a few brands like Barker just did. Congrats Guys!! WINSTSON-SALEM, […]
Steve’s breakdown: And now they’ve announced the new agency. Gotta keep an eye on our Account Review Prediction page. That’s where “the real cheesecake is!” If you’re interested in a […]
Steve’s breakdown: Zillow is going on its own with this review. Ravi Kandikonda is the new CMO who moved up when the old one quit in April after they cut […]
Steve’s breakdown: Back in May we flat out said “These two agencies should be Fired”. We guess one of them did – the one at Lyft. SAN FRANCISCO, CA: Ridesharing company […]
Steve’s breakdown: This winter, as you can see from the post at the bottom of the page, we forecasted a PR/Mar agency for Marco’s and here’s the announcement stating that’s […]
Steve’s breakdown: These happen all the time. Please check our Account Review Prediction daily. We called this one last month! Patty Trevino is Executive Vice President, CMO at [email protected] and […]
Steve’s breakdown: When you read a headline like that, you’re supposed to get on the horn and snag a meeting with the client. AKRON, OH: Goodyear Tire & Rubber Co […]
Steve’s breakdown: As you can see from our post below, last year we forecasted this review that stared in January. Keep an eye on our predictions every day. They “drop” […]
Steve’s breakdown: When we saw Paul Chibe join Pabst Brewing back in November we knew a grown-up was coming on board to steady the ship and an agency change was […]
Steve’s breakdown: In late November we posted that Unilever sold off many of its beverage brands and that “Advertising will change hands”. (See bottom) Well, here we go! Aparna Sundaresh […]
Ratti’s Breakdown: Sometimes it’s obvious to see a review coming. See our prediction at the bottom. HOUSTON, TX: Shipley Do-Nuts named Portland, Maine-based creative agency Garrand Moehlenkamp as its branding […]
Steve’s breakdown: This one took a while and we’re not sure when the account was reviewed but we’re going to say sometime last year . . . as predicted. ALEXANDRIA, […]
Steve’s breakdown: Not long ago we wrote “New CEO, CMO and more = Pitching time at Topgolf Entertainment Group” and here’s the announcement of them hiring an ad agency. Nuff […]
Steve’s breakdown: Since October we’ve been talking about how Burger King was so due for an advertising review. In fact we just said it straight out with the headline: Burger […]
Steve’s breakdown: In August we wrote “Grubhub’s plunge to the bottom & how to fix them: Ad review” (see bottom of page) and in less than 5 months the company […]
Steve’s breakdown: We’ve been talking about the Jack In The Box account and how they need new creative for a while. Now they have put the AOR in review in […]
Steve’s breakdown: Back in the spring we saw Orkin’s new campaign and knew it was account killing creative. Making the Orkin employees look & sound like great experts might have […]
Steve’s breakdown: and then it happened See prediction at the bottom. WILBRAHAM, MA: It looks like Friendly’s Restaurants is gearing up for a second act. Actually, it’s more like a […]
Steve’s breakdown: And here we are with the announcement of Reebok’s new brand direction & creative campaign. Folks, ya gotta be watching our account review predictions page everyday! BOSTON, MA: […]
Steve’s breakdown: If you’re part of Denstu, Publicis or WPP, it’s time to call headquarters to see if you can get involved! BTW: If you click the post at the […]
Steve’s breakdown: We said it in April and agency yesterday (see below) KFC is going into review and here we go. (excuse our double headline – we’re excited) LOUISVILLE, KY: […]
Steve’s breakdown: Like we said in May, see post below, Panera Bread had to go into review. Keep an eye on our Account Review Predictions everyday and you too could […]
Steve’s breakdown: Joanne Davis Consulting is handling the account review so make sure your credentials are up to date over there. BOSTON, MA: Dunkin’ is adding a jolt to its […]
Steve’s breakdown: Last month we wrote: Tiffany & Co. Desperately Needs a New Campaign (See entire post at the bottom) We guess they were listening because Beyoncé & Jay-Z are […]
Steve’s breakdown: We knew it was going to take a while but here’s the announcement that Land O’Lakes has hired a couple of ad agencies. You can read our prediction […]
Steve’s breakdown: Last June we were talking a lot about the shift of many brands moving away from racist imagery and flat out said to “jump in now because this […]
Steve’s breakdown: When it was announced Mirror was going to be bought by Lululemon, we told you guys the brand was destine for an ad review as soon as the […]
Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and […]
Steve’s breakdown: Earlier this year we told our membership Jack In The Box needed new creative and said a review was a possibility. And here we are with the annoucment […]
Steve’s breakdown: As you can see from our headline below, we saw this review coming months ago. You still might want to sniff around the creative account. CHICAGO, IL: USIM […]
Steve’s breakdown: Not much to say here except to keep an eye on our account review predictions. They happen! See at the bottom. ATLANTA, GA: Edible has awarded its creative […]
Steve’s breakdown: As you can see below, we knew Groupon needed all new advertising once the pandemic broke. And now FCB has just announced they won the business. (See article […]
Steve’s breakdown: When Johnson & Johnson discontinued their Baby Powder, along with an additional 100 SKUs, we knew an ad review was on the horizon. Too much baggage! Anyway, after […]
Steve’s breakdown: January 6th changed everything and we knew that included social media. That’s why on January 7th we told you to hit up all of them, especially Facebook/Instagram. And […]
Steve’s breakdown: You guys know the story. We published about Unilever back in January telling all our members to jump in on Unilever because the review was coming. Now here’s […]
Steve’s breakdown: This fall we had tried to get our members to check out 10 restaurants for future reviews. In fact, we mentioned Jollibee as the best shot. Well, they […]
Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See […]
Steve’s breakdown: Back in December (see below) we made the forecast. Only thing to say is to keep an eye on our review predictions. COLUMBUS, OH: Victoria’s Secret hired ad […]
Steve’s breakdown: Guys, ya gotta keep an eye on our Account Review Predictions. What else do we need to say? We are happy our friends at Code and Theory won […]
Steve’s breakdown: When we read about how Hain Celestial was going after a new CMO, we knew as soon as the position was filled the account would be reviewed. Below […]
Steve’s breakdown: This time it was Bed Bath & Beyond but next time it might be your perfect client we predict will go into advertising review. Don’t miss another again! […]
Steve’s breakdown: We had a feeling this was on the horizon. (See post below) Don’t know if you could have been part of this rebrand but know we were On […]
Steve’s breakdown: Back in October we told y’all (below) this TV ad producing account was going into review. Gotta keep your eyes peeled for our Account Review Predictions AUSTIN, TX: […]