Steve’s breakdown: This winter, as you can see from the post at the bottom of the page, we forecasted a PR/Mar agency for Marco’s and here’s the announcement stating that’s exactly what happened. The point is to make sure you all check our “Account Review Predictions” everyday. That’s the hot stuff! TOLEDO, OH: MikeWorldWide (MWW), one of […]
Steve’s breakdown: These happen all the time. Please check our Account Review Prediction daily. We called this one last month! Patty Trevino is Executive Vice President, CMO at [email protected] and (407) 734-9000 ORLANDO, FL: Red Lobster has put its creative account into review.. The review follows a time of tumult for Red Lobster: It has […]
Steve’s breakdown: When you read a headline like that, you’re supposed to get on the horn and snag a meeting with the client. AKRON, OH: Goodyear Tire & Rubber Co has named Colle McVoy as its media and creative agency of record for its company-owned properties. The agency announced the news on social media, but declined […]
Steve’s breakdown: As you can see from our post below, last year we forecasted this review that stared in January. Keep an eye on our predictions every day. They “drop” all the time! NEW YORK, NY: BlueTriton, formerly known as Nestlé Waters, has named Horizon Media as its media agency of record after a three-month […]
Steve’s breakdown: When we saw Paul Chibe join Pabst Brewing back in November we knew a grown-up was coming on board to steady the ship and an agency change was on the way. See our prediction is at the bottom of the page. LOS ANGELES, CA: Pabst Brewing has named Seattle-based DNA as creative agency […]
Steve’s breakdown: In late November we posted that Unilever sold off many of its beverage brands and that “Advertising will change hands”. (See bottom) Well, here we go! Aparna Sundaresh is the CMO ROTTERDAM, Netherlands: A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo […]
Ratti’s Breakdown: Sometimes it’s obvious to see a review coming. See our prediction at the bottom. HOUSTON, TX: Shipley Do-Nuts named Portland, Maine-based creative agency Garrand Moehlenkamp as its branding agency of record. It is the first time Shipley, founded in 1936, has invested in a professional advertising and marketing campaign. Shipley franchises over 350 […]
Steve’s breakdown: This one took a while and we’re not sure when the account was reviewed but we’re going to say sometime last year . . . as predicted. ALEXANDRIA, VA: The Salvation Army had launched a new integrated campaign, called “Love Beyond.” It’s first push, the “Love” spot, kicked off last week. The ad underscores […]
Steve’s breakdown: Not long ago we wrote “New CEO, CMO and more = Pitching time at Topgolf Entertainment Group” and here’s the announcement of them hiring an ad agency. Nuff Said. See below . . . DALLAS, TX: Topgolf Entertainment Group, which creates local hubs complete with restaurants, driving ranges and other activities, has named […]
Steve’s breakdown: Since October we’ve been talking about how Burger King was so due for an advertising review. In fact we just said it straight out with the headline: Burger King CMO departs after less than two years: What’s Next? Review Here are our other reports: 10 days ago we knew something was up at […]
Steve’s breakdown: In August we wrote “Grubhub’s plunge to the bottom & how to fix them: Ad review” (see bottom of page) and in less than 5 months the company hired and new agency for creative (see link) and now we hear they went into full ad review and have announced the winner. (see article […]
Steve’s breakdown: We’ve been talking about the Jack In The Box account and how they need new creative for a while. Now they have put the AOR in review in addition to hiring an agency to handle their TikTok creative in June. (see below) Will “Jack” live or die? Maybe you decide! RallyCry is handling […]
Steve’s breakdown: Back in the spring we saw Orkin’s new campaign and knew it was account killing creative. Making the Orkin employees look & sound like great experts might have given the company a moral boost but did it do anything for sales? Clearly not because they just hired DDB. The announcement is below – […]
Steve’s breakdown: and then it happened See prediction at the bottom. WILBRAHAM, MA: It looks like Friendly’s Restaurants is gearing up for a second act. Actually, it’s more like a third or fourth act — the iconic quick-service restaurant chain filed for bankruptcy last fall (not for the first time) after the pandemic wreaked havoc […]
Steve’s breakdown: And here we are with the announcement of Reebok’s new brand direction & creative campaign. Folks, ya gotta be watching our account review predictions page everyday! BOSTON, MA: As it tries to build a new brand direction, Reebok on Tuesday released a film surrounding its new women’s collection called “Radicalm” that “continues its evolving brand […]
Steve’s breakdown: If you’re part of Denstu, Publicis or WPP, it’s time to call headquarters to see if you can get involved! BTW: If you click the post at the bottom of this page, we were calling on some kind of pitch very soon. I came sooner than we thought! NEW YORK, NY: The changes […]
Steve’s breakdown: We said it in April and agency yesterday (see below) KFC is going into review and here we go. (excuse our double headline – we’re excited) LOUISVILLE, KY: KFC U.S. is looking for a new ad agency after working with Wieden+Kennedy Portland on creative and media, a move that comes as the agency […]
Steve’s breakdown: Like we said in May, see post below, Panera Bread had to go into review. Keep an eye on our Account Review Predictions everyday and you too could win an account like this. The announcement of the new agency and new campaign is below our prediction. Once the restaurant looks different, new advertising […]
Steve’s breakdown: Joanne Davis Consulting is handling the account review so make sure your credentials are up to date over there. BOSTON, MA: Dunkin’ is adding a jolt to its marketing approach, putting its creative account into review just months after hiring a new U.S. chief marketing officer. The review includes incumbent BBDO Worldwide, according […]
Steve’s breakdown: Last month we wrote: Tiffany & Co. Desperately Needs a New Campaign (See entire post at the bottom) We guess they were listening because Beyoncé & Jay-Z are now staring in a new campaign. Who Knew? We guess we did! The lesson here is to keep an eye on our Account Review Predictions. […]
Steve’s breakdown: We knew it was going to take a while but here’s the announcement that Land O’Lakes has hired a couple of ad agencies. You can read our prediction at the bottom of this article. MINNEAPOLIS, MN: Dairy brand Land O’Lakes first changed its controversial logo, and now the 100-year-old brand has chosen new […]
Steve’s breakdown: Last June we were talking a lot about the shift of many brands moving away from racist imagery and flat out said to “jump in now because this “evolving moment” is probably only going to happen once in a lifetime.” (See post at the bottom) The account actually changed hands in May of […]
Steve’s breakdown: When it was announced Mirror was going to be bought by Lululemon, we told you guys the brand was destine for an ad review as soon as the ink dried. It’s in the post at the bottom of the page. That makes 150 correct predictions. (and that’s not all of them because it’s […]
Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!! So what’s the lead here? Go after all the rest; especially the new […]
Steve’s breakdown: Earlier this year we told our membership Jack In The Box needed new creative and said a review was a possibility. And here we are with the annoucment of a new AOR. SAN DIEGO, CA: Fast-food chain Jack In The Box has named Gen Z-focused content company Kyra Media its Agency of Record […]
Steve’s breakdown: As you can see from our headline below, we saw this review coming months ago. You still might want to sniff around the creative account. CHICAGO, IL: USIM continues its new business roll, announcing this morning that it has been named the media agency of record for Potbelly Corp, the Chicago-based sandwich shop […]
Steve’s breakdown: Not much to say here except to keep an eye on our account review predictions. They happen! See at the bottom. ATLANTA, GA: Edible has awarded its creative advertising and media accounts to Knoxville-based Tombras after a formal review. The company had previously worked with T3 which it hired as its lead agency […]
Steve’s breakdown: As you can see below, we knew Groupon needed all new advertising once the pandemic broke. And now FCB has just announced they won the business. (See article under our prediction) Guys, you have to keep an eye on all of our account review predictions page everyday! CEO Gone, COO Gone, Last summer’s […]
Steve’s breakdown: When Johnson & Johnson discontinued their Baby Powder, along with an additional 100 SKUs, we knew an ad review was on the horizon. Too much baggage! Anyway, after all the dust settled on the product side, they did put the baby business in review and now we know the outcome. (see announcement below […]
Steve’s breakdown: January 6th changed everything and we knew that included social media. That’s why on January 7th we told you to hit up all of them, especially Facebook/Instagram. And here we are. MENLO PARK, CA: Facebook’s $750 million media review is just one piece of a larger puzzle. The social media titan is also […]
Steve’s breakdown: You guys know the story. We published about Unilever back in January telling all our members to jump in on Unilever because the review was coming. Now here’s the official announcement via Campaign. If you’re part of a holding company, it’s time to call headquarters. LONDON, UK & ENGLEWOOD, NJ: At least five […]
Steve’s breakdown: This fall we had tried to get our members to check out 10 restaurants for future reviews. In fact, we mentioned Jollibee as the best shot. Well, they just launched their first work from their new agency. Here’s the announcement and our prediction is at the bottom. WEST COVINA, CA: “David&Goliath Debuts First […]
Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See Below) it’s time to call headquarters if you are part of a big ol’ network. AUBURN HILL, MI & TURIN, Italy & PARIS, France & […]
Steve’s breakdown: Back in December (see below) we made the forecast. Only thing to say is to keep an eye on our review predictions. COLUMBUS, OH: Victoria’s Secret hired ad giant WPP to handle its advertising as it looks to turn around its business, which has been wracked by slumping sales and controversy. The world’s largest holding company […]
Steve’s breakdown: Guys, ya gotta keep an eye on our Account Review Predictions. What else do we need to say? We are happy our friends at Code and Theory won the project! WASHINGTON, DC: The Washington Football Team—catchy as the name may be—is getting a rebranding, and Stagwell Group’s Code and Theory is getting the assignment. […]
Steve’s breakdown: When we read about how Hain Celestial was going after a new CMO, we knew as soon as the position was filled the account would be reviewed. Below is the new business account win announcement followed by the post we published predicting the account review. LAKE SUCCESS, NY: Hain Celestial Group is appointing […]
Steve’s breakdown: This time it was Bed Bath & Beyond but next time it might be your perfect client we predict will go into advertising review. Don’t miss another again! Become a member Today. UNION, NJ: It’s not just a new year for Bed Bath & Beyond. As it attempts a turnaround, the retailer has […]
Steve’s breakdown: We had a feeling this was on the horizon. (See post below) Don’t know if you could have been part of this rebrand but know we were On It! Here’s the full Press Release and if you like fireworks & drone shows, watch the video and join them on January 15th “to discover […]
Steve’s breakdown: Back in October we told y’all (below) this TV ad producing account was going into review. Gotta keep your eyes peeled for our Account Review Predictions AUSTIN, TX: Another former Richards Group client has found a new agency home. Austin, Texas-based Spoetzl Brewery has moved its Shiner beer brand to Bakery, which shares […]
Steve’s breakdown: When we heard Airbnb was going public, we knew there was more to it than that. They were going to need a kind of relaunch. (especially with Covid still around) That’s why we instructed all of you to get on the horn to them last month. (see below) Clearly Droga5 did. SAN FRANCISCO, […]
Steve’s breakdown: When Stacey Pool was brought on as CMO last year, it was clear Noodles & Company would start moving fast, digital & mobile and that a new agency would be brought in soon. Now here’s the announcement of the agency switch which seems to have happened months ago. Please read our Account Review […]
Steve’s breakdown: The Motel 6 account went into review (as we predicted – see article below) and has now been won by Barkley. Maybe you should check in on all the other clients that left Richards Group if you haven’e already. CARROLLTON, TX: Motel 6 has filled its agency of record vacancy with Kansas City independent […]
Steve’s breakdown: A few weeks ago we sent our membership to Petco. Why? Because we knew the advertising account was going into review if it wasn’t already. See this prediction below. Here’s the announcement Petco hired Droga5. SAN DEIGO, CA: Petco has sent its creative account to Accenture Interactive-owned Droga5, according to people close to […]
Steve’s breakdown: It took a while for the Jimmy John’s review to finish because of the pandemic but we did call it. (See our reporting at the bottom) People, please check our “Account Review Predictions” page and don’t let another account go by!! CHAMPAIGN, IL: Jimmy John’s has appointed Anomaly as its lead creative agency, […]
Steve’s breakdown: Lagunitas Brewing Company did go into review soon after we predicted it would. (Please look at our Account Review Predictions every day!) Canvas won media – we don’t know who got creative but it’s launching next month. PETALUMA, CA: The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a […]
Steve’s breakdown: Select Resources International is handling the Sam’s Club review so make sure your credentials are up to date over there – Pronto!! BTW: There way be a little sour grapes at Sam’s because their former agency totally dissed them by taking on Target! BENTONVILLE, AR: Sam’s Club has launched a creative agency review, […]
Steve’s breakdown: Its took Ferrero longer than we expected to pump up the advertising for the brands they bought from Nestlé (as we forecasted) but here’s their first installment for Crunch. They launched a Butterfinger campaign in September. (See below). Both were done by agency Piro. Does the agency have the assignments to all the […]
Steve’s breakdown: Here we go again. Back in June we told you all straight away that Lululemon was going into review. Did you take advantage? Make sure you do next time! Go here to make sure you do. Fitness Start-up Gets Some Deep Pockets: Ad Review Expected Here the review winner announcement. VANCOUVER, Canada: Athletic […]
Steve’s breakdown: What’s there to say except we hope you all heeded our prediction and already had your credentials over at Roth Ryan Hayes weeks ago. Proposals are due the 24th. Here’s our October 14th prediction: Two Clients Fire Ad Agency: Insiders question what’s next for agency Here the official review announcement: ATLANTA, GA: The […]
Steve’s breakdown: Norwegian Cruise Lines has issued an RFP as it looks to start sailing again. They have already picked 5 agencies to pitch but if you can do what they want, bolded below, there might be a chance. (See our account review prediction at the bottom) Plus: Keep a lookout for all Travel/Tourism in […]
Steve’s breakdown: Bed Bath & Beyond is looking for a PR agency of record for its namesake retail chain and subsidiaries. Dominic Pendry is leading the pitch. Our prediction is at the bottom. UNION, NJ: Retail giant Bed Bath & Beyond, which is in the midst of a major overhaul following a management shakeup, has […]
Steve’s breakdown: It took a while but it happened. Chase goes into review after we predicted it would in January. (see below) NEW YORK, NY: With a new chief marketing officer at the helm, JP Morgan Chase is putting its global media business into review, according to people close to the matter. The people say […]
Steve’s breakdown: Back in April (see below) we told y’all “New T-Mobile will be shedding & hiring new agencies” and here we are. Make sure to keep an eye on our account review predictions because, believe it or not, they happen! (unlike our competition) BELLEVUE, WA: As 2020 draws to a close, T-Mobile has launched […]
Steve’s breakdown: Last month we told you that we thought Foley Family Wines would be reviewing their advertising after they bought Ferrari-Carano Vineyards. (see the post below) So below that post is the announcement they did exactly that. Folks, ya gotta keep an eye on all of our predictions. It might just save your year. […]
Steve’s breakdown: So Gap Inc. has taped DEG as Its Global Email Agency of Record. Not the part of the we thought would be reviewed but close enough. But our point now is what’s next for The Gap? Digital? Social Media? Plain old TV advertising? Your guess is as good as mine at this point […]
Steve’s breakdown: As we predicted when the Nike CMO came over to Maserati we just knew the account was going to change hands. And here we are. Folks, our Account Review Predictions should be a page you look at everyday. Please, if not for you, do it for me. Capisce? AUBURN HILS, MI & MODENA, […]
Steve’s breakdown: Kraft Heinz‘s media is in review and most of the big dogs are in the fight. So if you’re part of WPP, Omnicom, Publicis or Dentsu, you might want to give headquarters a call to see where your agency fits into the review. BTW: This is another review we predicted CHICAGO, IL & […]
Steve’s breakdown: Last month we made sure all our members knew we thought either The Gap or Old Navy would go in review. And now it’s just been announced Martin has won Old Navy. (Our forecast is at the bottom of the page) Gotta keep an eye on our Account review predictions!! OR BECOME A […]
Steve’s breakdown: As you can see in the featured image, back on December 5th we told our members 1 or 2 of Expedia’s brands would change agencies. (See entire post at the bottom of the page) Well here we are and Orbitz went into review and has been won. Keep in mind, there might be […]
Steve’s breakdown: Back in June we said flat out that S’well needed a new agency and we guess sometime between then and now the review happened. Guys, if there are only on type of lead to look at it’s out predictions. We can’t stress this enough. NEW YORK, NY: S’well, the 10-year-old maker of reusable […]