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Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!! So what’s the lead here? Go after all the rest; especially the new […]
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Steve’s breakdown: The internet was brought to its knees Tuesday, with 503 errors showing up across the news outlets and websites. Now we know exactly what happened. But what about the brand Fastly? Their line “More confidence. More speed. More power at the edge.” doesn’t really work anymore. Check into it. Emily Friedberg, Cofounder: [email protected] […]
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Steve’s breakdown: This is the 2021 Axios Harris Poll 100 link but what we’re looking at are the companies who need help. We’ve written about some of them in the past weeks/months but here are numbers regarding reputation declines. Biggest year-over-year declines: Fox (-6.14%), TikTok (-5.21%), Google (-5.03%), Adidas (-4.63%), Delta Air Lines (-3.98%), Sears (-3.95%), […]
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Steve’s breakdown: “Can young creatives convince Big Advertising to ditch Big Oil?” Good question! If you go to the Clean Creatives website, you can find this list of companies they want all ad agencies to drop as clients. There’s 14,105 of them. True, many don’t use ad agencies but many do. So what are you […]
Steve’s breakdown: What is going on at Adidas? I’d keep an eye on these guys because some agencies are not going to be taking this behavior forever. PORTLAND, OR: Adidas has toughened its payment terms for some ad agencies. It’s calling for some agencies to pay back more than 10% of the money they make […]
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Steve’s breakdown: Without social media, yesterday’s insurrection would have been almost impossible. We’re not saying Twitter & Facebook are guilty but that every social media platform needs to buckle down, get the future right and that includes their external communication & advertising. Do you have any answers? Do you know enough about any of the […]
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