Blood in the Water

Every social media platform needs to rethink their everything

Steve’s breakdown: Without social media, yesterday’s insurrection would have been almost impossible. We’re not saying Twitter & Facebook are guilty but that every social media platform needs to buckle down, get the future right and that includes their external communication & advertising. Do you have any answers? Do you know enough about any of the […]

Beer Brand Needs A Complete Overhaul

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Charity Campaign Backfires

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Two Fashion/Retail Brand Leaders Sacked

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Bad Creative Sparks Global Ad Review

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CMO Bails on Media company

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CEO Bails on Social Media Platform

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CEO bails on 11 booze brands

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It happened again on investment platform

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Forth & Fifth Clients Fire Agency

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Another Clients Fires Agency

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Two Clients Fire Ad Agency: Insiders question what’s next for agency

Steve’s breakdown: Seems it’s hitting the fan over at Richards Group so you might want to sniff around a few more of their clients beyond Motel 6 & Home Depot like Duke’s mayonnaise, the Salvation Army & Hobby Lobby. BTW: Last month, Roth Ryan Hayes said it was handling the Home Depot media review for […]

This is how Not to revive a revered brand

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Telecom in Ad Hotwater Again

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#StopHateForProfit

Steve’s breakdown: Ratti Report is joining @Ford, @UnileverUSA, @BenandJerrys, @TheNorthFace, @REI, @Patagonia, @MagnoliaPics, @EddieBauer & ad agencies @360i and @GSP in support of #StopHateForProfit. We are stopping all activity & advertising on @Facebook& @Instagram until real constructive change is made. EVERYWHERE, USA: Honda’s U.S. division is joining the Facebook ad boycott, making it the first […]

And Now This

Steve’s breakdown: This article came to us from across the pond (Financial Times) but we think it’s something to take a look at. No brand is safe and all agencies should be taking a look at all the potential opportunities. And not for nothin’, when I was a kid the Jets, Giants & Eagles all […]

Ford is about to do something really stupid: Someone please save them

Steve’s breakdown: You tell me what’s wrong with here. “Ford plans to unveil new Bronco — on O.J. Simpson’s birthday” That would be July 9th. I know that’s not a lot of time but come on Ford. All of the press is not going to be about the truck, it’s going to be about OJ […]

Something is rotten in the state of Volkswagen

Steve’s breakdown: I’m not a big fan of the new brand direction VW took with their “Drive Bigger” line. Obviously a nod to the early 60s print ad “Think Small” which was considered one of the best of the 20th century by AdAge. Even the shot of the earth in this commercial is reminiscent of […]

Talk about a blow to a monster brand

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