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Steve’s breakdown: When you read a headline like that, you’re supposed to get on the horn and snag a meeting with the client. AKRON, OH: Goodyear Tire & Rubber Co has named Colle McVoy as its media and creative agency of record for its company-owned properties. The agency announced the news on social media, but declined […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: Here’s one to gear up for. We suspect they will be talking to the holding companies so if you’re part of one of those, call headquarters to get your place in the pitch. WORLDWIDE: German auto giant Volkswagen Group has confirmed it will conduct a global media agency review next year. The company […]
Steve’s breakdown: Mike Dwyer ([email protected]) will serve as president of Goodyear’s North America Consumer business and Renee Radabaugh (Renee [email protected]) will take his place as VP of the North America Consumer Channels and Categories teams. AKRON, OH: The Goodyear Tire & Rubber Company named Mike Dwyer president of Goodyear’s North America Consumer business, effective immediately. […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: “The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026” is the line but what does it mean new business wise. It means pitching green – green – green to auto and every industry who want to go green. This wave is not going […]
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Look what we found. A place you can get the latest news on any make of car. Enjoy! Acura Alfa Romeo Alpina Aston Martin Audi Bentley Bertone BMW Brabus Brilliance Bugatti Buick BYD Cadillac Chevrolet Chrysler Citroen Dacia Datsun Daihatsu DeLorean Dodge DS Ferrari Fiat Ford Gumpert GM Holden Honda Hummer Hyundai Infiniti Jaguar Jeep […]
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Steve’s breakdown: We’re not buying this campaign. The idea is nice but the line “I’m a Ram” is stupid. No one calls themselves “A Brand”. Maybe just the brand like, I am Ford but A Ford. Just imagine if Jeep Cherokee did this . . . The client must have pushed this through but the […]
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Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See Below) it’s time to call headquarters if you are part of a big ol’ network. AUBURN HILL, MI & TURIN, Italy & PARIS, France & […]
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Steve’s breakdown: It can’t be denied, one of the many benefits to a merger like this is to consolidate costs/investments. And you know advertising is going to be one of them so buckle up and call headquarters cause all the big guys are going to be in this pitch. You don’t want to be left […]
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Steve’s breakdown: We had a feeling this was on the horizon. (See post below) Don’t know if you could have been part of this rebrand but know we were On It! Here’s the full Press Release and if you like fireworks & drone shows, watch the video and join them on January 15th “to discover […]
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Steve’s breakdown: There’s not a lot of time on this one. December 21st but it’s a “Greenish” account and we all love those. The contact is Sherita Gibbs at [email protected] and 334 242 5356. State-of-Alabama-RFP MONTGOMERY, AL: The Alabama Dept. of Economic and Community Affairs is looking to hire a firm to develop a statewide […]
Steve’s breakdown:“Rivian Names Former Aston Martin President As First Marketing Chief” is the headline but the real question is will they stick with Droga5? PLYMOUTH, MI: Electric vehicle manufacturer Rivian has hired an industry veteran as its first top marketing executive. Laura Schwab, 47, who recently left Aston Martin where she was president of the […]
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Steve’s breakdown: The key line in this news is that Ford thinks marketing is ‘more important than ever’. Check out the bolded text below for clues to what kind of department she’s be running. There’s got to be a place to fit in! DEARBORN, MI: After a nearly two-month search, Ford has a new global […]
Steve’s breakdown: Oshkosh is the company and they make big things that move for business, governments & the Military. If you know anything about these products maybe you should congratulating Oshkosh’s new CEO, John Pfiefer. OSHKOSH, WI: Oshkosh on Wednesday announced John Pfiefer as its next president and chief executive, replacing Wilson Jones, who plans to retire […]
Steve’s breakdown: Audi of America just brought in someone who hasn’t even trafficked an ad in their life as their CMO. Is there something wrong at Audi that PR is more important than advertising? Or is their advertising on cruise control and no one is at the wheel? Either way, we gotta get to the […]
Steve’s breakdown: Volkswagen of America is part one of this 2 part lead. Mitsubishi Motors is the second because their CMO left to join VW. Obviously new like this is going to require a boat load of research to get anywhere. First this to note, the new VM CMO, she a jumper! Read on . […]
Steve’s breakdown: Sonic Automotive is the client and if digital retail is your game, you might want to contact Steve Wittman. CHARLOTTE, NC: Sonic Automotive ramped up its online retail efforts with three executive moves announced Friday. The retailer has hired its first-ever chief digital retail officer, bringing in former Hertz executive Steve Wittman, as […]
Steve’s breakdown: Serial 1 Cycle Co. is the Harley Davidson brand and according to its website, is lunching in 10 day even thought they are still not sure what the first model will look like. Whatever, contact Aaron Frank who is the brand director for Serial 1 and see what’s up. Here’s the link. MILWAUKEE, […]