Industry: Booze/Beer/Wine

Beer Launch Report

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Beer launches report

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Ultra-premium wine lead

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Our weekly beer launches report

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It came faster than we though but Anheuser-Busch InBev went into review

Steve’s breakdown: If you’re part of Denstu, Publicis or WPP, it’s time to call headquarters to see if you can get involved! BTW: If you click the post at the bottom of this page, we were calling on some kind of pitch very soon. I came sooner than we thought! NEW YORK, NY: The changes […]

Here’s our weekly Beer Launches report

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5 Brew Launches For Ya

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Big BtoB Beer Shake-up Could Open a Few Doors

Steve’s breakdown: There’s a lot going on here and you guys know we don’t usually get into the BtoB space but what the heck. There are a lot of names being thrown around so if you need some contact information, let us know. ST. LOUIS, MO: Today, Anheuser-Busch announced enhancements to its U.S. commercial leadership team […]

16 brew staoies to look into

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Modelo Especial in Review

Steve’s breakdown: In case you missed it during the break . . . VICTOR, NY: The Mexican import, handled by WPP’s Cavalry since 2018, is among the fastest-growing big brands in the beer business. Anyone following the beer business — or VinePair, for that matter — has likely taken notice of the extreme success of Modelo […]

Japanese Whiskey is Coming to America

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A 6 Pack of Brewing Story Leads

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7 Craft Brew News Leads

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Look who’s launching an ultra-premium whiskey brand

Steve’s breakdown: Molson Coors is but no word on marketing. Michelle St. Jacques is the Chief Marketing Officer and she’s at (312) 496-2700 & [email protected] CHICAGO, IL: Molson Coors Beverage Company will launch its first spirit in September: a blended American whiskey called Five Trail. The 95-proof ultra-premium beverage is made in partnership with Kentucky’s Bardstown Bourbon Co., […]

3 Booze Biz Happenings Worth Looking Into

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5 Booze Biz News Bits to Pitch

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We knew beer branded hard seltzer would not fly: Pitch all the others

Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!! So what’s the lead here? Go after all the rest; especially the new […]

Two beer brands need a Wake Up Call

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Vodka Lead

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Huge player enters the Cannabis Category

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Irish whiskey sure to change advertising

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Shiner beer is our latest ad review prediction come true

Steve’s breakdown: Back in October we told y’all (below) this TV ad producing account was going into review. Gotta keep your eyes peeled for our Account Review Predictions AUSTIN, TX: Another former Richards Group client has found a new agency home. Austin, Texas-based Spoetzl Brewery has moved its Shiner beer brand to Bakery, which shares […]

Big Deal in Weed could spark Ad Review

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So many new people = Agencies on Notice

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