Industry: Conglomerate

Bluechip corporate accounts always lift an agency roster

Steve’s breakdown: Lockheed Martin is the kind of corporate account any agency should have and this one has a new CEO. So if anybody has a military or defense background at your agency, leverage that with the Congratulatory email your going to send the new CEO. Then you may want to give Robert S. Rangel […]

Finding pitch clues in CEO interviews

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Can You Do Better Than This?

Steve’s breakdown: They say they are giving the Blue Moon account to a rooster shop so if you’re a preferred vender of MillerCoors or Molson Coors, jump on it!!!! If not, just have creative so ridiculous they have to take the meeting. CHICAGO, IL: Venables Bell & Partners has lost the Blue Moon and Leinenkugel’s creative accounts as […]

Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help ya. There are over 30 agencies working somewhere on this company’s business and it’s clearly time for change! Pick a division and go. […]

Monster merger making mega-brand: Who’s going to calm the masses

Steve’s breakdown: DuPont & Dow Chemical are now DowDuPont. Not sure how they are handling it because, frankly, this merger freaks me out and they’ll probably need to manage that situation. WILMINGTON, DE & MIDLAND, MI: DuPont Co. and Dow Chemical Co., rival developers of plastics, pesticides, explosives, and other useful and dangerous-to-make materials — combine Thursday into one […]

Dow Chemical & DuPont

Steve’s breakdown: Lot’s of big financial news today. This one has been held back so get ready to go in January/February. Not for nothin’ though, this one sound a bit scary. MIDLAND, MI & WILMINGTON, DE: The $59-billion merger between Dow Chemical Co. and DuPont Co. may be delayed as European antitrust officials take more […]

Oil & Gas merger of GE Oil & Gas and Baker Hughes

Steve’s breakdown: We have a few months before their new company will be needing their “Corporate Advertising” but it’s coming. Stay tuned. HOUSTON, TX: General Electric agreed to combine its oil and gas business with Baker Hughes, creating an industry giant with a broader suite of offerings amid the ongoing slump in crude prices. GE will […]

GE Energy Connections seeks CMO

Steve’s breakdown: The division is Industrial Solutions which is part of GE Energy Connections. The CMO job description below will give more details on their marketing plan and how best to approach the company. CHARLOTTESVILLE, VA: GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and […]

Helicopter account taking flight to Lockheed

Steve’s breakdown: It’s not often we report on a helicopter account but Black Hawk helicopter maker Sikorsky Aircraft will be sold to Lockheed before Christmas. So get those cards out and get ready for a big budget to launch the new ownership. STRATFORD, CT & BETHESDA, MD: Lockheed Martin Corp said on Thursday that U.S. […]

Dow Corning Global PR Review Ends 18-Year APCO Relationship

Steve’s breakdown: They’re saying they have already contacted agencies but don’t let that stop you from going’ in. It could be another 18 years to get another chance. Kelly Williamson seems to be the contact. MIDLAND, MI: Dow Corning is reviewing global corporate PR duties for the first time in 18 years, in a move that […]

Global media review at SCA

Steve’s breakdown: SCA, the consumer goods company that owns brands including Plenty and Bodyform in Europe and TENA and Tork in the US, is reviewing its global media planning and buying account. Try the Philly office for more details. PHILADELPHIA, PA & STOCKHOLM, Sweden: Carat holds the $30 million business in the UK. The company […]

Global pitch for LG PR

Steve’s breakdown: In 2009, WPP put one of its signature cluster you-know-whats on this account and it didn’t hold. Try this – one agency – one account. Maybe that’s the ticket. SEOUL, Korea: A number of PR agencies are contending for LG Electronics‘ multimillion dollar global PR business, one year after the company extended its […]

GE begins Global Media Review

Steve’s breakdown: The Ratti Report scoops the entire American press on this one. Some facts: GE media spending in the US was $192 in 2012 and the CMO is Beth Comstock. FAIRFIELD, CT: General Electric works with various agencies in different markets, including OMD. A spokeswoman for GE said: “GE has been very satisfied with the […]

Review: Sony • Global • Media

Steve’s breakdown: There has been a lot going on at Sony including a PR pitch we reported on Monday. Now its global media in review. Look for corporate advertising to be next. Source:    

Global ultrasound CMO needed at GE Healthcare

Steve’s breakdown: GE Healthcare is huge and getting your foot in the door would be a great growth strategy. WAUWATOSA, WI: Here’s the job description: Job Number 1689629 Business GE Healthcare Business Segment Healthcare Systems Posted Position Title Chief Marketing Officer, Global Ultrasound Career Level Experienced Function Marketing Function Segment Functional Management Location(s) Where Opening Is […]

$400 million LG media review

Steve’s breakdown: Massive media accounts are in review all over the place. Which is great for the massive media companies. Which could also be good for you. While they’re wrestling giants, go pick off a not-so-giant. ENGLEWOOD CLIFFS, NJ: Consumer electronics and appliance maker LG is reviewing its media agency partnerships in the U.S. and in other […]

Indica let’s it down for creative review

Steve’s breakdown: Additional CavinKare brands include the shampoos Nyle, Chik and Meera.  They are also in skin care, home care, foods, beverages, dairy products and snacks so winning this pitch opens a lot of doors. MUMBAI, India: Indica herbal hair colorant from the stable of FMCG conglomerate CavinKare is currently on the lookout for a creative […]

Style Spa creative review

Steve’s breakdown: If you saw the budget and was wondering, Rs 8-10 crore is about $1.4 to $1.8 million CHENNAI, India: Furniture retailer Style Spa (formerly Gautier India) is scouting for a creative agency. The process, that began a few days ago, is currently underway in Chennai. Industry sources have confirmed the news. Earlier, the creative […]

Global ad review at Rentokil

Steve’s breakdown: Lots of news from over seas on this Columbus Day. That’s ok by us. “Rentokil Initial, the multinational facilities company whose interests span catering, parcel-delivery, hygiene and pest control, is looking for an agency to handle its global advertising account.” LONDON, UK: The company has approached network agencies directly about the brief, which […]

In Review: Sunny

Steve’s breakdown: Though we speak the same language as India, some differences are pure ad gold like: cooking oil in the US is edible oil in India. MUMBAI, India: Allanasons India (Allana) has initiated a creative pitch for its edible oil brand. Sources inform that the company plans to foray into the edible oil space […]

Tyco split could mean ad review for ADT

Steve’s breakdown: The biggest advertiser in this bunch is ADT security systems. (I’m actually a customer of theirs) ADT recently bought Broadview systems and has yet to settling on marketing. This breakup could get that off the ground. NEW YORK, NY: Tyco International Ltd shareholders have approved a breakup of the industrial conglomerate into three […]

Lots of new folks at GE including one CMO

Steve’s breakdown: Not for nothin’ and I don’t like to gloat but . . . I bought GE when it was $9! Now I didn’t say I bought a boat load but still. Anyway, the big change here is the new CMO at GE Healthcare. FAIRFIELD, CT: GE today announces the appointment of six new […]

Dalmia calls for creative pitch for its cement brand

Steve’s breakdown: As of now, JWT Chennai is the creative agency on the cement part of the account. The corporate duties for the parent brand lie with JWT Delhi. CHENNAI, India: Dalmia Bharat Group (formerly known as Dalmia Cements) has initiated a creative pitch process in Chennai. The pitch is specifically for the group’s cement […]

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