Industry: Consumer Services

Tax Ad Review Prediction

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$130M Delivery Service’s Ad Review

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Ratti Report Delivers Another Account Review Prediction: Grubhub

Steve’s breakdown: In August we wrote “Grubhub’s plunge to the bottom & how to fix them: Ad review” (see bottom of page) and in less than 5 months the company hired and new agency for creative (see link) and now we hear they went into full ad review and have announced the winner. (see article […]

A very pitchable food delivery client

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Global Media Review Nobody Wants In To

Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: There are a lot of brands and people and locations involved with this whole situation. For instance, take a look at who’s list as employees […]

Old school food delivery company seeks CMO: Very Curious

Steve’s breakdown: One would think Edible Arrangements would have done pretty well over the pandemic but now they are looking for a CMO. (Job description below) The company brought on a new chief marketing officer in November of 2017 and hired digital agency T3 to rebuild its digital presence in 2019. Both are gone. In […]

Online Grocery Lead

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Favorite Grocery Brand has room for Bigger Budgets & Better Creative

Steve’s breakdown: FreshDirect just got a Dutch sugar daddy! Now it’s time to grow the brand to new markets and using a campaign about the love of food isn’t going to cut it! David McInerney is the CEO and Tammy Berentson is the CMO. NEW YORK, NY: Ahold Delhaize, the Netherlands-based owner of US supermarket […]

Car dealer going e-commerce is going to take a major pivot on advertising

Steve’s breakdown: Sonic Automotive is the client and if digital retail is your game, you might want to contact Steve Wittman. CHARLOTTE, NC: Sonic Automotive ramped up its online retail efforts with three executive moves announced Friday. The retailer has hired its first-ever chief digital retail officer, bringing in former Hertz executive Steve Wittman, as […]

Valuing meal delivery’s ad buy at $4.3 Million

Steve’s breakdown: We say Freshly’s ad buy is $4.3 million because their 2020 sales is projected to be $430 million. You might not agree with that but I’d say it’s close with Nestlé as the new owners. Michael Wystarch is a CEO & co-founder of Freshly’s and he’s now ready to “really hit the gas […]

Family photo app reveals its marketing strategy

Steve’s breakdown: Tinybeans is a family photo sharing app that helps parents capture and organize their children’s life stories using photos, video, and written messages and now they are looking for a CMO. Here’s the job description. Use it as a pitch blueprint. NEW YORK, NY: Tinybeans is a publicly-traded tech company that is in […]

1,150 location wellness franchisor looks to be going “loyalty marketing”

Steve’s breakdown: The new CMO, Julie Cary, comes from the hospitality universe so that’s how she should be approached. Plus, we suspect they are going to go hard on loyalty marketing so if that’s your game, put some slippers on and get crack’en. SCOTTSDALE, AZ: Massage Envy, the nation’s No. 1 provider of massage and skin […]

Car Charging Company (AKA Green) Lead

Steve’s breakdown: Volta has a new CMO and you should introduce the agency whether you want the account or not. You see, Volta changing stations are free because their income comes from advertising. But you really should want another (or 1st) green client on the roster. Plus it’ll look good when you pitch “that” car […]

Legal client’s 1st CMO is ready for your opening statement

Steve’s breakdown: LegalShield‘s CMO will be in charge of global marketing strategy and execution, including brand and performance marketing, community engagement, product marketing, advertising and customer lifecycle management. That’s a pretty detailed case load for you to follow when pitching. ADA, OK: LegalShield, the world’s leading provider of affordable legal and privacy protection plans, announced […]

How about a delivery service going global? Interested?

Steve’s breakdown: Amsterdam-based delivery company to merge with Chicago-based platform in all-stock deal is the news but what are the implications? Big bucks and worldwide backup for Grubhub from Just Eat Takeaway.com to give them confidence to aggressively continue growth and we love that attitude in the ad new biz world. So look for Grubhub […]

Outsider becomes CEO: We’re hoping she’ll take care of advertising

Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the place strategically speaking. Hopefully this spring will bring with it a breathe of fresh air in advertising. SANDY SPRINGS, GA: United Parcel Service Inc. said […]

Bringing back the CMO position by Storm

Steve’s breakdown: Sorry for the pun but it’s almost 5 and I’m at the BrandWeek conference and my writing feels like a slow moving front through my brain. Dammit, I did it again! Anyway, AccuWeather got rid of the CMO position and brought it back. (Just like Coca-Cola did) Anyway, what a perfect time to […]

Has the client considered running some billboard ads?

Steve’s breakdown: Have you ever listened to a end-of-year financial conference call for a client for their investors? They often give away a lot of clues to what the plan to do with advertising. Here a link to the one Blue Apron did this morning. BTW: Here’s the Wall Street Journal’s take on the company […]

Did this CMO get canned for not telling the brands story?

Steve’s breakdown: WeWork-owned Meetup loses chief marketer because maybe she never really told the story of the brand. It came out of the dust of 9/11 for friends to find friends and to make new one through the need to connect after that horrible event. Just sayin’. NEW YORK, NY: The chief marketing officer of […]

PR Review in the Auto Biz

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