Industry: Fashion/Beauty

Home Industry: Fashion/Beauty
In August we said this about Reebok: Creative review seems imminent

In August we said this about Reebok: Creative review seems imminent

Steve’s breakdown: And here we are with the announcement of Reebok’s new brand direction & creative campaign. Folks, ya gotta be watching our account review predictions page everyday! BOSTON, MA: As it tries to build a new brand direction, Reebok on Tuesday released a film surrounding its new women’s collection called “Radicalm” that “continues its evolving brand […]
Digital Dimond Lead

Digital Dimond Lead

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5 clothing brands in PR review

5 clothing brands in PR review

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Retailers new store format = Ad Review

Retailers new store format = Ad Review

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Baseball Lead: 1 step closer to the bigs

Baseball Lead: 1 step closer to the bigs

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Five acquisitions to look into

Five acquisitions to look into

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Tiffany’s listened & is launching a new campaign

Tiffany’s listened & is launching a new campaign

Steve’s breakdown: Last month we wrote: Tiffany & Co. Desperately Needs a New Campaign (See entire post at the bottom) We guess they were listening because Beyoncé & Jay-Z are now staring in a new campaign. Who Knew? We guess we did! The lesson here is to keep an eye on our Account Review Predictions. […]
Yoga + Cash = Ad Review

Yoga + Cash = Ad Review

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Luxury Brand Desperately Needs a New Campaign

Luxury Brand Desperately Needs a New Campaign

View this post on Instagram A post shared by Tiffany & Co. (@tiffanyandco) Steve’s breakdown: How was there no one in the room at Tiffany & Co. that didn’t see this disaster coming? This is why they should hire an agency and a few are already circling this client like MUH-TAY-ZIK / HOF-FER & Fancy […]
Lingerie Retailer is Coming to America

Lingerie Retailer is Coming to America

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15 Brand Footwear Company with new CMO

15 Brand Footwear Company with new CMO

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Breaking into a new marketing will require all new advertising

Breaking into a new marketing will require all new advertising

Steve’s breakdown: Rent the Runway enters $33 billion fashion resale market as it looks to build back from pandemic lows and they are going to need new marketing for everything. Here are a few folks to check in with about the launch. Jenn Hyman, CEO: [email protected] Angie Hellman Senior Vice President, Brand and Customer Strategy […]
Grey Gets Fired: 8 Figure Review Begins

Grey Gets Fired: 8 Figure Review Begins

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