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Steve’s breakdown: It took a while but it happened. Chase goes into review after we predicted it would in January. (see below) NEW YORK, NY: With a new chief marketing officer at the helm, JP Morgan Chase is putting its global media business into review, according to people close to the matter. The people say […]
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Steve’s breakdown: I don’t know about you but is there a disconnect between Match.com/Verizon and a financial account? I guess the point is this guy may need a little help with advertising cause of what I just said. MERIDEN, CT: Planet Home Lending, LLC, a national lender, servicer and private client sub-servicer, has named Jim McDonald […]
Steve’s breakdown: Byrider has a new CMO and here’s their narrative: “If you could just afford a car. (think used car) If someone would give you a chance. Owning a reliable car can make a world of difference. That’s why Byrider has been helping people overcome credit challenges and get into a quality vehicle for 30 […]
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Steve’s breakdown: Like we always say, help find a CMO, win a new client. This one one is BOK Financial. Here’s the job posting. TULSA, OK: BOK Financial (BOKF), Headquartered in Tulsa, Oklahoma, BOK Financial Corporation (NASDAQ: BOKF) is a top 25 U.S.-based financial services holding company with operations in ten states – Oklahoma, Texas, Arkansas, […]
Steve’s breakdown: Square got “OK” from FDIC to open a bank and they’re going to need a lot of help to do it. Just checkout their “Careers” page. That’s proof enough for us. So give theiur CEO, Lewis Goodwin, a ring and get the ball rolling SAN FRANCISCO, CA: Square, which revolutionized the processing of digital […]
Steve’s breakdown: Kathy Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation and communications. In this role, she will drive the company’s global go-to-market approach and brand strategy to support First Derivatives’ growth ambitions. Know what any of this means, cause I don’t, then you’re half way there. Give her […]
Steve’s breakdown: Frontdoor Inc. seems to not be doing anything about advertising right now but that’s sure to change now that they have a marketing department. Be the first to congratulate them. MEMPHIS, TN: As it continues to grow after spinning off from ServiceMaster in October 2018, Frontdoor Inc. — the home-service plan provider — is […]
Steve’s breakdown: Stocks are tumbling but you can’t sell cause your trading app is down. That’s what happened to Robinhood’s clients and they are bailing in droves. They need help right now so call today! Here’s the leadership team: Baiju Bhatt: Co-Founder, Co-Chief Executive Officer & Board Member Vladimir Tenev Ph.D: Co-Founder, Co-Chief Executive Officer […]
Steve’s breakdown: Afterpay now has more customers In US than In Australia yet you wouldn’t know it by there advertising. Take the featured spot for example. It’s funny but does it tell the story the brand needs to get out. We say “Do Over” in SAN FRANCISCO, CA & SYDNEY, Australia: In its half-yearly financial […]
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Steve’s breakdown: Capital One is in a little hot water via The National Advertising Division regarding their cash back card. The featured ad is one of the culprits. Will this hiccup mess with their agency relationships? Someone had to approve the ads. Worth taking a look. At the very least, it’s worth researching NAD to […]
Steve’s breakdown: Lloyd’s of London is the client and Creativebrief is the consultant so as the very least, make sure your credentials are up to date over there! BTW: Lloyd’s does do business in the USA (I’ve used them) so it’s not that much of a stretch. LONDON, UK: Lloyd’s of London is looking to […]
Steve’s breakdown: So this article about Discover card being in the Super Bowl barres the new business headline. The account is now in review. RIVERWOOD, IL: Credit card brand last ran spots in the Big Game in 2015 Discover is back in the Super Bowl. The credit card provider plans to air two spots in […]