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Steve’s breakdown: It’s good to take a look back at these because they create possible ad reviews and these M&A deals take some time so going in now could totally work. EVERYWHERE, USA: Despite the pandemic, companies found ways to streamline their operations as needed, and expand their portfolios when opportunities arose. These are some […]
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Steve’s breakdown: Pringles has put nothing up on Twitter since November 23rd. What is there problem? Guys, just watch Jon Oliver for all of 5:35 minutes (from this past Sunday) and you’ll be wondering the same thing. The Pringles‘ social media team should all go back to “is this a thing?” school. Holy Crap! And […]
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Steve’s breakdown: Kind North America just got a big investment from Mars and we believe some of that will go into advertising. The present campaign is okay but we think one of you all can do better. BTW: The founder offers a lot of “thoughts” below. NEW YORK, NY: Mars, the company behind M&M’s and […]
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Steve’s breakdown: Its took Ferrero longer than we expected to pump up the advertising for the brands they bought from Nestlé (as we forecasted) but here’s their first installment for Crunch. They launched a Butterfinger campaign in September. (See below). Both were done by agency Piro. Does the agency have the assignments to all the […]
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Steve’s breakdown: Tabaholics Unite and Buy this Brand. Maybe just offer Coca-Cola to work the brand for free. I don’t know what the answer is but I don’t like this. ATLANTA, GA: Coca-Cola will stop making its iconic Tab soda, the company said in a statement. Tab, introduced in 1963, was the company’s first diet cola. After […]
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Steve’s breakdown: This might sound like it’s coming from the Department of Obvious but we keep getting calls and emails from our members asking what’s going on, what are people saying and, most importantly, who should we pitch. Local: There are a ton of small businesses out there that have been doing better than ever […]
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Steve’s breakdown: Suntory Beverage & Food has invited just about anyone to pitch ideas for slim shakes & personalized energy drinks. Sure, it’s a long shot but it’ll exercise the creative brain muscles and you might get some good PR out of it just for participating. Hell, show off your work no matter what happens! […]
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