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Steve’s breakdown: You guys know the story. We published about Unilever back in January telling all our members to jump in on Unilever because the review was coming. Now here’s the official announcement via Campaign. If you’re part of a holding company, it’s time to call headquarters. LONDON, UK & ENGLEWOOD, NJ: At least five […]
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Steve’s breakdown: When we read about how Hain Celestial was going after a new CMO, we knew as soon as the position was filled the account would be reviewed. Below is the new business account win announcement followed by the post we published predicting the account review. LAKE SUCCESS, NY: Hain Celestial Group is appointing […]
Steve’s breakdown: These would be awesome to serve at any gathering. Imagine seeing Ecovid grapes at the superspreader Super Bowl party you’re not supposed to be attending. Yeah – that’s the good stuff! Anyway, as you can see their website is http://www.ecosac.com.pe/ which puts them in Peru. If you go to EcoVid.com, it says “This […]
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Steve’s breakdown: It’s good to take a look back at these because they create possible ad reviews and these M&A deals take some time so going in now could totally work. EVERYWHERE, USA: Despite the pandemic, companies found ways to streamline their operations as needed, and expand their portfolios when opportunities arose. These are some […]
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Steve’s breakdown: Pringles has put nothing up on Twitter since November 23rd. What is there problem? Guys, just watch Jon Oliver for all of 5:35 minutes (from this past Sunday) and you’ll be wondering the same thing. The Pringles‘ social media team should all go back to “is this a thing?” school. Holy Crap! And […]
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Steve’s breakdown: Kind North America just got a big investment from Mars and we believe some of that will go into advertising. The present campaign is okay but we think one of you all can do better. BTW: The founder offers a lot of “thoughts” below. NEW YORK, NY: Mars, the company behind M&M’s and […]
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Steve’s breakdown: Select Resources International is handling the Sam’s Club review so make sure your credentials are up to date over there – Pronto!! BTW: There way be a little sour grapes at Sam’s because their former agency totally dissed them by taking on Target! BENTONVILLE, AR: Sam’s Club has launched a creative agency review, […]
Steve’s breakdown: Its took Ferrero longer than we expected to pump up the advertising for the brands they bought from Nestlé (as we forecasted) but here’s their first installment for Crunch. They launched a Butterfinger campaign in September. (See below). Both were done by agency Piro. Does the agency have the assignments to all the […]
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Steve’s breakdown: Tabaholics Unite and Buy this Brand. Maybe just offer Coca-Cola to work the brand for free. I don’t know what the answer is but I don’t like this. ATLANTA, GA: Coca-Cola will stop making its iconic Tab soda, the company said in a statement. Tab, introduced in 1963, was the company’s first diet cola. After […]