Industry: Home

New CEO takes root at GreenGro Technologies

Steve’s breakdown: Going from a CEO who is a financial to a CEO who is a marketing guy = new business opportunity for consumer and trade advertising. WESTMINSTER, CA: Greengro Technologies Inc. (PINKSHEETS: GRNH) has engaged business entreprenuer Don Smith as Chairman and CEO to lead the company’s aggressive growth plan. Smith will replace current […]

Canvas4Life pictures bigger growth with new CMO

Steve’s breakdown: Take the new marketing team headed up by this new CMO, add a new production facility and it all equals a big marketing push. You might as well be the agency doing the work. PINE BROOK, NJ: Canvas4Life is the global leader in personalized canvas printing. The company recently announced that they have […]

Landscaper Trade Group Seeks PR Firm to spread the word

Steve’s breakdown: The thing about this organization is they want a little bit of everything and what they really need is a plan. Figure that out and you will win the business. View the RFP here and is due the 18th of this month. HERNDON, VA: The Virginia-based trade group for lawn care and landscaping […]

Kohler Puts $24.5 Million Creative Account Into Review

Steve’s breakdown: Late breaking Friday evening news! KOHLER, WI: After 11 years with Austin, Texas-based GSD&M, Kohler has put its kitchen and bathroom creative account into review. The Omnicom agency confirmed it will not participate. Aside from creative, GSD&M handled digital and promotion. Media is handled by Vizeum, New York — that agency is not […]

Silentnight mattress dreams of a new creative shop: Account in review

Steve’s breakdown: These folks have been experimenting for over a year now with their account so this was inevitable. And not for nothin’, that hippo / tiny duck couple is a bit off. LANCASHIRE, UK: The company has contacted a number of London-based and regional agencies as it looks to step up its marketing activity […]

Le Creuset cooks up creative review

Steve’s breakdown: The new guy, Neil McIntosh, is handling the pitch for the French cookware brand’s pan-European advertising account. The video is actually the first featured radio ad in Ratti Report history. FRESNOY-LE-GRAND, France: A number of agencies have been shortlisted for the business, with pitches taking place later this month. It is unclear if […]

Kenwood kicks off $31 million global advertising review

Steve’s breakdown: Remember when this brand felt like an American stereo brand? That’s before they merged with JVC. Now they’re all about kitchens and Europe and expanding into Asia and South America. But if you’re interested in expanding, here’s a good account to grow with. YOKOHAMA, Japan: The company, which spends around £2 million on […]

Lexington Home jumps on Sligh Furniture: Acquisition should increase ad spending

Steve’s breakdown: Though furniture manufactures historically do not advertise directly to consumers, they do spend a lot in the trade and doing co-op and licensing deals. And with this acquisition, Lexington becomes a leader in the home office and home entertainment categories. The marketing spending will come! THOMASVILLE: NC: Lexington Home Brands announced Monday it […]

Benjamin Moore’s creative needs a fresh coat: Agencies invited to Pitch

Steve’s breakdown: There are two RFPs out there for this account. One for media and one for creative; which doesn’t mean one agency couldn’t win both. And judging by the creative, this account needed shaking up. Sorry C-K MONTVALE, NJ: Paint company Benjamin Moore has parted ways with its agency of five years, Cramer-Krasselt, and is […]

Wellingborough Homes seeks PR service provider

Steve’s breakdown: Not much to say on this one except to get in there if you’ve got the juice. WELLINGBOROUGH, UK: A public relations agency is being sought by housing association Wellingborough Homes to support its communications. The successful applicant will work within the housing sector with a potential four year contract that will run […]

LG Electronics and Global Shop Bartle Bogle Hegarty Split

Steve’s breakdown: Bad news for BBH is great news for multiple shops around the globe because LG is going to have agencies pitch for international projects and not have an AOR. SEOUL, Korea: LG Electronics and Bartle Bogle Hegarty have parted ways after the Korean marketer decided to make the agency pitch for each project […]

Sharps Bedrooms reviews media account

Steve’s breakdown: Considering the recent history of this brand, I wouldn’t touch this account with a ten foot pole. But if you are in the neighborhood and have the right case studies, maybe you should find out what’s going on. MANCHESTER, UK: Sharps Bedrooms is reportedly reviewing its media planning and buying account, which was […]

India & UK DLF Brands call for creative pitch for its retail brand

Steve’s breakdown: The home solutions brand has already met a few creative agencies but no decision has been made. The size of the business is said to be between $1.8-2.3million. UPDATE: 8/4/11: DFS, the furniture retailer, is reviewing its £80 million advertising UK account. So look for another region to go into review. NEW DELHI, […]

Hillarys Blinds in $15 million media pitch

Steve’s breakdown: The bulk of this account is spent on TV and door-drops. You don’t hear that combo often. Luckily they also do direct mail, internet, press and radio. COLWICK, UK: Hillarys Blinds, the made-to-measure blinds specialist, is reviewing its $15 million media planning and buying account. The business is currently held by MediaCom, which […]

Agencies line up for $8 million Tempur brief

Steve’s breakdown: The holiday week continues with news from over seas. This acount looks to have 3 finalists but if you have the juice, give it a shot. MIDDLESEX, UK: Three agencies are understood have been shortlisted to pitch for the business, ahead of the launch of a new brand campaign. McCann London is the […]

Electrolux names CEO of Charlotte unit

Steve’s breakdown: Here’s a great opportunity for shops with consumer electronics or furniture experience. You can slip right in there under the umbrella of home goods. CHARLOTTE, NC: Electrolux, the Swedish appliance maker, today named Jack Truong as head of the company’s Charlotte-based North American major appliances unit. Truong, a 22-year veteran of 3M Co., […]

KB Home Names VP of Marketing

Steve’s breakdown: Beverage guy alert! Hey – I’m a big fan of “cross training” marketing folks. That’s what most advertising professionals are and why they can tackle almost any project. But from drinks to dwellings is a bit of a leap. Needless to say, this guy will probably welcome any big ticket item advise you […]

Type and press Enter to search