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Steve’s breakdown: Something’s going on at True Value Company and it might be a good time to introduce the agency. As you can see by the featured creative, it feels like they are a bit shell-shocked. Go shake them up with a phone call. CHICAGO, IL: True Value Company has announced leadership changes in its […]
Steve’s breakdown: The clients we’re taking about are CVS, Kohl’s, Staples, Office Depot, and Bed Bath & Beyond. They are the clients of the WPP shop Triad but not for long. Sure WPP is going to try to move them to another agency but will they go peacefully. We think not! WOONSOCKET, RI & MENOMONEE […]
Steve’s breakdown: One Kings Lane is now on its own and we suspect they’ll be looking to jump start their business. The trick is we don’t know who bought the brand so head over to Hudson Square and introduce the agency. NEW YORK, NY: During a call with analysts on Wednesday discussing fourth quarter results, […]
Steve’s breakdown: If we ever needed FTD, the time is now. Now (yeah I just said the word “now” twice) now is the time to check into FTD cause they have a new CEO. DOWNERS GROVE, IL: Floral services company FTD named Charlie Cole its chief executive officer. Cole recently was the first global chief […]
Steve’s breakdown: Extra Space Storage has a new CMO & COO and someone has to talk to them about creative. Just try to make it through their video. We dare you. COTTONWOOD HEIGHTS, UT: Extra Space Storage has promoted two of its executives following the retirement of Executive Vice President & Chief Marketing Officer James […]
Steve’s breakdown: Frontdoor Inc. seems to not be doing anything about advertising right now but that’s sure to change now that they have a marketing department. Be the first to congratulate them. MEMPHIS, TN: As it continues to grow after spinning off from ServiceMaster in October 2018, Frontdoor Inc. — the home-service plan provider — is […]
Steve’s breakdown: This ex-client of mine while she was at Verizon, seems to be taking a hike from Office Depot. (she bailed back then too) So now we think there’s an opportunity for a retail savvy agency. Read on . . . BOCA RATON, FL: Office Depot Inc is on the hunt for a new marketing […]
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Steve’s breakdown: Remember “You’ve got Mail“ with Tom Hanks and Meg Ryan where Fox Books (AKA Barnes & Noble) put the little indie book store out of business? Well, now B&N wants to be an Indie Book Seller. Ain’t that a kick in the head? Anyway, it’s going take a kick to their advertising (and […]
Steve’s breakdown: SodaStream‘s USA division has named former Coca-Cola marketer Matt Kahn as its first-ever CMO and it looks like he has a bit of a task in front of him. Turn USA into a Billion Dollar company. Better get over there before he gets fired for not reaching his goal. But seriously folks, one […]
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Steve’s breakdown: It’s still hitting the fan over at Lumber Liquidators so you might as well take this opportunity to get into the mix while their pants are down. Maybe you can even help with the CEO search . . . RICHMOND, VA: The chief executive of Lumber Liquidators Holdings Inc. has stepped down. The […]
Steve’s breakdown: We think Brandless is the perfect company, attitude, brand and challenge for an agency to show the world how “f”ing smart they are. And the timing is right!! Check out the home page. SAN FRANCISCO, CA: Direct-to-consumer retailer Brandless is shutting down, a company spokesperson confirmed to sister publication Grocery Dive in an […]
Steve’s breakdown: Three facts you need to know. They 900 stores, a new CEO from Eddie Bauer and absolutely no social media. GO! PHOENIX, AZ: Leslie’s Poolmart’s has tapped a veteran apparel retailer as its new chief executive. The nation’s largest retailer of pool and spa products and services appointed Michael R. Egeck as CEO, […]
Steve’s breakdown: That’s why we report of leads like Kruger. Nancy Marcus is to retire as CMO effective March 1, 2020; Susan Irving, formerly of PepsiCo, is to become new CMO for Kruger Products is the headline and I bet a call from you would be incredibly surprising. So why not do it? BTW: Aren’t […]
Steve’s breakdown: Everyone loves the in-house subway ads & pet campaign Casper Sleep has done but what’s to say, after their IPO, they won’t shop out the work. We think it’s a possibility so introduce the agency to the CMO, Jeff Brooks. NEW YORK, NY: Casper Sleep, the direct-to-consumer mattress brand known for its clever […]
Steve’s breakdown: Back in June we said flat out that S’well needed a new agency and we guess sometime between then and now the review happened. Guys, if there are only on type of lead to look at it’s out predictions. We can’t stress this enough. NEW YORK, NY: S’well, the 10-year-old maker of reusable […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: “Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment”, a marketing initiative with the theme of unifying the country. Many, including us, are predicting once the new CMO gets settled, the entire account will go into review. Michael Francis is the […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: Sometimes we tell our members twice they need to look for an agency review. Both of the post we published were in our “Account Review Prediction” category which is were your eyes should be living. At the bottom of this page is the article announcing the review and who’s already involved. Retailer CEO […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: Judging how this brand’s new creative looks, we’d say the new CMO will be making some changes. No really – look! In fact we’re calling it, they need a new agency! NEW YORK, NY: S’well, creator of the original fashion hydration accessory and global sustainable brand, has named brand veteran, Josh Dean as […]
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