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Steve’s breakdown: The Motel 6 account went into review (as we predicted – see article below) and has now been won by Barkley. Maybe you should check in on all the other clients that left Richards Group if you haven’e already. CARROLLTON, TX: Motel 6 has filled its agency of record vacancy with Kansas City independent […]
Steve’s breakdown: Airbnb has been loosing money but that’s not stopping them from going public. What will they do with the cash? They might do more campaigns like The Country Pub Project. It’s cheap and delivers results. But we really think they’ll do is hire a new ad agency so get on the horn. Some […]
Steve’s breakdown: Seems it’s hitting the fan over at Richards Group so you might want to sniff around a few more of their clients beyond Motel 6 & Home Depot like Duke’s mayonnaise, the Salvation Army & Hobby Lobby. BTW: Last month, Roth Ryan Hayes said it was handling the Home Depot media review for […]
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Steve’s breakdown: Hyatt not only did a global PR review, it was a consolidation. Will the same fate happen over in the marketing department? It’s alway worth looking into because change begets change. CHICAGO, IL: Hyatt Hotels has named Zeno Group as its new global PR agency of record following a project relationship that started […]
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Steve’s breakdown: Let’s face it, some folks are still working but aren’t open. What better time to entertain them with your pitch. We give you MGM Resorts . . . PARADISE, NV: MGM Resorts International has named COO and President Bill Hornbuckle as acting CEO and president, replacing outgoing chairman and CEO Jim Murren. After […]
Steve’s breakdown: Bud & Breakfast lists about 20 different Illinois apartments and houses where guests can light up during their stay. And that’s just the beginning. Check it out! DENVER, CO: Book ‘em if you got ‘em? A Colorado-based firm that’s like a quasi Airbnb for marijuana tourism has begun to do business in Illinois. […]
Steve’s breakdown: Deadline for proposals is Friday, February 14. Proposals should be sent to corporate director of marketing Jackie Schwartz, [email protected] RFP Docs: 1Hotel HOLLYWOOD HILLS, CA: Luxury hotel company 1 Hotels is seeking proposals from full-service communications agencies that can develop and execute a comprehensive PR plan. 1 Hotels is looking for an agency with […]
Steve’s breakdown: What needs to be said except proposals are due January 30th to Brenda Grajeda at [email protected] You might want to email her today to say hi and maybe ask a few “fun” questions . . . Sky-Ute-RFP-Document 2020 IGNACIO, CO: Sky Ute Casino Resort is a Native American casino near Ignacio, Colorado on […]
Steve’s breakdown: Proposals are due February 5, 2020. The question period is done but we think you can see those and the answers by emailing [email protected] Good Luck! RFP: 2020-RFP-ADVERTISING-AGENCY ATLANTIC CITY, NJ: The Casino Reinvestment Development Authority seeks to put together a strategic marketing and advertising plan to reestablish a presence for Atlantic City […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: William Hill is already in New Jersey so why not see what’s going on in the UK with this pitch. LONDON, UK: Bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news […]
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Steve’s breakdown: It’s been hitting the fan over at Wynn for some time (See our post from this spring at the bottom of the page) but it seems they are trying to get their marketing house in order. That makes it a great time to take a run at the account. BTW: They have no […]
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Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can start on today via the ANA. Association of National Advertisers (ANA) Names Board of Directors During its annual conference, ANA revealed a list of top […]
Steve’s breakdown: We’re almost certain Penn National Gaming will be taking a look at all of Pinnacle Entertainment’s advertising. We’re thinking this because the two company’s advertising methods were very different. GRANVILLE, PA & LAS VEGAS, NV: Pennsylvania-based Penn National Gaming‘s $2.8 billion acquisition of Pinnacle Entertainment is officially done, officials said this week. The deal expands […]
Steve’s breakdown: Here’s the new CMO’s job: “focus on lifetime value and data driven marketing decisions will position the company to efficiently grow new customer generation, increase customer engagement levels and improve guest satisfactions rates.” Sound like a Direct Lead . . . LAS VEAGAS, NV: Diamond Resorts announced today that Jeffrey Solomon has joined […]
Steve’s breakdown: That didn’t take long after we reported on the empty CMO seat but now Airbnb has Vinayak Hegde on the case. He’s from Groupon and we suspect he’ll want to shake things up a bit. Will Wieden & Kennedy hold on to the account even though their entire agency is probably still freaking out about […]
Steve’s breakdown: If you were able to check-in a CMO at Airbnb, things would be differant from then on • W+K or not. Worth checking out your professional network . . . SAN FRANCISCO, CA: The chief marketing officer seat is still vacant at Airbnb as its former top marketers Jonathan Mildenhall and Alexandra Dimiziani ready the […]
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Steve’s breakdown: A couple of weeks ago, Comfort Inn and Quality Inn said they “will soon issue an RFP for its creative business” via Select Resources International. It has not been confirmed whether the RFP has been issued yet or that the review is already closed but it’s always a good idea to make sure your credentials […]
Steve’s breakdown: The headline is, San Manuel Looks To Transform Brand and Continue Growth with New COO And CMO. Sounds like a good time to introduce yourself. We believe their emails are [email protected] & [email protected] respectively. HIGHLAND, CA: San Manuel Casino today announced the appointment of Peter Arceo to Chief Operating Officer and the hire of Rikki Tanenbaum […]
Steve’s breakdown: Sports betting is still new to most of us but it’s here and there’s money to be made. The new CMO of William Hill U.S. is from MSG and knows her way around Madison Avenue. Should be an interesting call. LAS VEAGAS, NV: William Hill U.S., the leading sportsbook operator, today announced the appointment of […]
Steve’s breakdown: Here’s the headline: MGM sues Vegas shooting victims. It’s not as bad as it looks because they are just trying to avoid being sued by 100 of families. They are not trying to take their money but who allowed this kind of headline to get out? Who’s in charge here? A company called The […]
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Steve’s breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK, NY & LONDON, UK: Virgin is embarking on a group-wide review of its advertising output to “raise the creative bar” across over 60 of its […]
Steve’s breakdown: First off, Trump’s Taj Mahal will open as the Hard Rock June 28th. Not sure RedSquare Agency is handling the account so you might want to check into it. You might want to check with Mr. John Galloway at [email protected] He’s the Chief Marketing Officer ATLANTIC CITY, NJ: Hard Rock had an easy time […]
Steve’s breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real money so call your bookie and find out where they’re going. EVERYWHERE, USA: The U.S. Supreme Court ruled Monday that states can legalize sports betting, breaking up Nevada’s monopoly […]
Steve’s breakdown: HostelWorld just nabbed the head of retail at Expedia as their new CEO. We believe this development will not only bring an office to America but will require real global advertising . . . at hostel prices. (sorry to say) DUBLIN, Ireland: In what seems like an orderly transition, Hostelworld Group‘s long-serving CEO […]
Steve’s breakdown: Take a look at this ad in Departures magazine. Have you ever seen an advertiser look more desperate? They are actually giving themselves 6 Forbes Travel Guide Stars before they’re rewarded. SAD! As we mentioned back on March 23rd, this brand has to move on, not dig in. The only way to do […]