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Steve’s breakdown: There I was minding my own business on a train into Manhattan and I was assaulted by this piece of HACK work. Were the creatives fighting over the tag line and the guy who lost slipped their line in the ad and made it huge in spite? I mean, which is it? The […]
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Steve’s breakdown: Sinclair is doing a ten year deal with Bally’s and they is going to need a ton of creative work done. So if you’r in the broadcasting game, jump in!! Phil Juliano is the EVP & CMO at Bally’s Corp. COCKEYSVILLE, MD & LINCOLN, RI: Sinclair Broadcast Group is making a major sports […]
Steve’s breakdown: When we heard Airbnb was going public, we knew there was more to it than that. They were going to need a kind of relaunch. (especially with Covid still around) That’s why we instructed all of you to get on the horn to them last month. (see below) Clearly Droga5 did. SAN FRANCISCO, […]
Steve’s breakdown: All the documents you need for the Minnesota State Lottery ad review are at this link. The time line is below. Pam Mogensen at [email protected] is the main contact. And not for nothin’, this “The Lighthouse Mouse” movie is awesome so the bar is set pretty high! ROSEVILLE, MN: Event Date RFP Issued […]
Steve’s breakdown: The Motel 6 account went into review (as we predicted – see article below) and has now been won by Barkley. Maybe you should check in on all the other clients that left Richards Group if you haven’e already. CARROLLTON, TX: Motel 6 has filled its agency of record vacancy with Kansas City independent […]
Steve’s breakdown: Airbnb has been loosing money but that’s not stopping them from going public. What will they do with the cash? They might do more campaigns like The Country Pub Project. It’s cheap and delivers results. But we really think they’ll do is hire a new ad agency so get on the horn. Some […]
Steve’s breakdown: Seems it’s hitting the fan over at Richards Group so you might want to sniff around a few more of their clients beyond Motel 6 & Home Depot like Duke’s mayonnaise, the Salvation Army & Hobby Lobby. BTW: Last month, Roth Ryan Hayes said it was handling the Home Depot media review for […]
Steve’s breakdown: Bally’s Atlantic City Hotel & Casino is the brand that will also launch a sports-betting division. All this via Soo Kim, the 45 year old hedge-fund investor. He’s making waves in the industry so you might as well ride them. ATLANTIC CITY, NJ: The new owner of Bally’s Atlantic City Hotel & Casino […]
Steve’s breakdown: Gotta love those lottos! If you already have a lotto account and it’s going well, then pitch this one too! If you don’t have a lotto account, then what the heck are you doing reading this? Read the RFP! —–> Wisconsin Lotto RFP MADISON, WI:
Steve’s breakdown: Frankly, it’s a great time to pitch any casino because all their creative has to be updated to include SAFTY. But Mohegan Sun should be on the top of that list because it has a new CMO! Kim Noto is that CMO and she’s been with the casino since graduating; 13 years & […]
Steve’s breakdown: Airbnb is about to go public and because of this pandemic, all their messaging has to be different. Yeah, they have changed some but now they are going to have Big Cash. Get your slice with what you do best! SAN FRANCISCO, CA: In a turn of fortune, Airbnb yesterday announced that it has […]
Steve’s breakdown: The quoted section below just came in from the lead contact over at West Virginia Lotto. [email protected] The lucky thing is the pre-bid meeting will not be held. CHARLESTON, WV: “All the information can be found at www.wvoasis.gov scroll and click on VSS (vendor self-service) and click on the “public access” button. Then […]
Steve’s breakdown: Hyatt not only did a global PR review, it was a consolidation. Will the same fate happen over in the marketing department? It’s alway worth looking into because change begets change. CHICAGO, IL: Hyatt Hotels has named Zeno Group as its new global PR agency of record following a project relationship that started […]
Steve’s breakdown: We’re talking about the Kewadin Casinos with 4 casinos, 4 hotels, 4 restaurants. This is a huge deal that now they can finally move forward and I’m sure a new marketing strategy, along with operations, is in the works. Jump in before any major decisions are made. SAULT STE. MARIE, MI: Sault Tribe […]
Steve’s breakdown: Hilton’s CMO Is Leaving the Company a Day After Layoffs Announced is the headline but what we find even more interesting is that Hilton joins Marriott as hospitality brands without a CMO. What does a client do with no one at the marketing helm? Can a retainer-based agency relationship fill the void? We think […]
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Steve’s breakdown: Let’s face it, some folks are still working but aren’t open. What better time to entertain them with your pitch. We give you MGM Resorts . . . PARADISE, NV: MGM Resorts International has named COO and President Bill Hornbuckle as acting CEO and president, replacing outgoing chairman and CEO Jim Murren. After […]
Steve’s breakdown: Bud & Breakfast lists about 20 different Illinois apartments and houses where guests can light up during their stay. And that’s just the beginning. Check it out! DENVER, CO: Book ‘em if you got ‘em? A Colorado-based firm that’s like a quasi Airbnb for marijuana tourism has begun to do business in Illinois. […]
Steve’s breakdown: Deadline for proposals is Friday, February 14. Proposals should be sent to corporate director of marketing Jackie Schwartz, [email protected] RFP Docs: 1Hotel HOLLYWOOD HILLS, CA: Luxury hotel company 1 Hotels is seeking proposals from full-service communications agencies that can develop and execute a comprehensive PR plan. 1 Hotels is looking for an agency with […]
Steve’s breakdown: What needs to be said except proposals are due January 30th to Brenda Grajeda at [email protected] You might want to email her today to say hi and maybe ask a few “fun” questions . . . Sky-Ute-RFP-Document 2020 IGNACIO, CO: Sky Ute Casino Resort is a Native American casino near Ignacio, Colorado on […]
Steve’s breakdown: Proposals are due February 5, 2020. The question period is done but we think you can see those and the answers by emailing [email protected] Good Luck! RFP: 2020-RFP-ADVERTISING-AGENCY ATLANTIC CITY, NJ: The Casino Reinvestment Development Authority seeks to put together a strategic marketing and advertising plan to reestablish a presence for Atlantic City […]
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