Steve’s breakdown: “Will IBM’s New CEO Shake Up the Company or Simply Shuffle the Pieces?” is the headline from ClouldWars.co. We think there’s something to that statement. Check out their article in search of an opening. You know there is one . . . ARMONK, NY: As career-lifer Arvind Krishna takes control of 109-year-old IBM, […]
Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help ya. There are over 30 agencies working somewhere on this company’s business and it’s clearly time for change! Pick a division and go. http://www.geappliances.com/ http://www.geautomation.com/ […]
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Steve’s breakdown: What’s the deal with bringing in a consumer marketing guy into a BtoB position. Methinks we smell change in the air. (At least in marketing) Unify is the company and they make and sell yarn . . . . The good news it’s global GREENSBORO, NC: With an eye on global expansion, Unifi, Inc. has […]
Steve’s breakdown: The agency might need to have top clearance to pitch General Dynamics but what fun it could be. The job description below is interesting enough for pleasure reading but also works as a plan of attach for pitching. FAIRFAX, VA: General Dynamics Mission Systems CMO job description/requirements. BA and MBA degree in business administration, […]
TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has named Kirk Kirman as President of Client Organization, heading up sales and customer support; and Kelli Castellano as Chief Marketing Officer, leading the company’s marketing […]
Steve’s breakdown: The company is Residex and the reason for the rebrand is because they’ve been bought. The new brand will be Target Specialty Products. No word on who’s doing the work. READING, PA & NOVI, MI: Rentokil Initial plc announces its continued expansion in North America with the acquisition of pest control and turf products distribution business […]
Steve’s breakdown: Moon Express is going to the moon next year. What are they looking for? Helium 3. But what do they need? A communications plan. Social media and PR are what I’d pitch. MOUNTAIN VIEW, CA: We just made history as the first private space company to submit a payload application to the FAA for a space […]
Steve’s breakdown: It’s a small account about big equipment that would be a blast to work on. Chris Hummel is the new guy and we suspect his email will be [email protected] STAMFORD, CT: As part of its strategy to deliver the best customer experience, United Rentals, Inc. today announced that it has appointed Chris Hummel as […]
Steve’s breakdown: We are talking about a SPACE client here. They design flight systems and develop mission and system solutions for the Intelligence Community, Department of Defense, NASA and commercial customers. BTW: Read the CEO’s quote 3 paragraphs down. Hilarious! EL SEGUNDO, CA: Millennium Space Systems announces the appointment of Robert (Bob) Newberry (USAF-Ret) as Executive Vice President and […]
Steve’s breakdown: It not the biggest of accounts but if it’s your thing, go for it. They have a new marketing head and take a look at that line . . . NASHVILLE, TN: Bridgestone Americas has hired Kimberly Lang, a marketing expert with VF Corp., to be director of marketing for Firestone Farm Tires, […]
Steve’s breakdown: Both companies will want to get the word out and we expect at least of them to launch a corporate ad campaign. PITTSBURGH, PA: Alcoa will split into two independent companies, separating its bauxite, aluminum and casting operations from its engineering, transportation and global rolled products businesses. The century-plus-old metals maker has been […]
Steve’s breakdown: It’s not often we report on a helicopter account but Black Hawk helicopter maker Sikorsky Aircraft will be sold to Lockheed before Christmas. So get those cards out and get ready for a big budget to launch the new ownership. STRATFORD, CT & BETHESDA, MD: Lockheed Martin Corp said on Thursday that U.S. […]
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Steve’s breakdown: An one more makes 3 for today. If fact, that makes it 15 companies with annual business worth $7.23 billion in media in review . . . Like we said before, start sniffing around those small accounts. FLORHAM PARK, NJ: Chemical company BASF became the latest marketer to launch a media review, as […]
Steve’s breakdown: 1) I love that a woman is heading up marketing at a heavy equipment company 2) Don’t you just want to land this client? 3) Contact: 888-433-5426 3825 Hopyard Road, Suite 250 Pleasanton, California, 94588-8528 PLEASANTON, CA: IronPlanet, the leading online marketplace for buying and selling used heavy equipment and trucks, today announced […]
Steve breakdown: With all this change going on, you’d think they have to be looking at/reviewing their marketing plans too. Jim Barr seems to be the guy to ask. 778.331.5500FYI: Ritchie Bros. is the world’s largest seller of used equipment for the construction, transportation, agriculture and other industries.VANCOUVER, Canada: Ritchie Bros. Auctioneers Incorporated (NYSE & […]
Steve’s breakdown: Though we don’t think this will affect the health care and technology ad accounts, we do think the new lighting company will put its account in review next summer. US lighting is now run out of Somerset NJ. LONDON, UK & SOMERSET, NJ: Philips, the Dutch electronics giant, said on Tuesday that it planned […]
Steve’s breakdown: We got ourselves a military contractor with a new marketing lead but it looks as if this new hire is to expand their consumer market. Good time jump aboard. ANAHEIM, CA: Willard Marine, Inc., a leading manufacturer of composite and aluminum boats for more than 50 years, announced the appointment of Karen Jacquelin […]
Steve’s breakdown: Their brands include Aire Serv, Glass Doctor, The Grounds Guys, Mr. Appliance, Mr. Electric, Mr. Rooter, and Rainbow International. Most of these are in the residential and commercial restoration and cleaning service business. WACO, TX: The Dwyer Group, a franchisor of seven service-based franchise brands, announced the appointment of Pamela D. Harper to the position […]
Steve’s breakdown: When a company updates their website, what happens to advertising? Clearly there’s momentum to improve marketing but many times the company has not thought beyond the new site. That’s what we believe is the case at Kaivac. HAMILTON, OH: Kaivac, developers of the No-Touch Cleaning® system and the OmniFlex® Crossover cleaning system, has […]