Industry: Industrial

Bluest Blue Chip Could Be Shuffling Ad Agency Pie

Steve’s breakdown: “Will IBM’s New CEO Shake Up the Company or Simply Shuffle the Pieces?” is the headline from We think there’s something to that statement. Check out their […]

Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help […]

BtoB Leads: October 7th

TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has […]

Rebranding a Pest Control Company

Steve’s breakdown: The company is Residex and the reason for the rebrand is because they’ve been bought. The new brand will be Target Specialty Products. No word on who’s doing the […]

United Rental’s new CMO

Steve’s breakdown: It’s a small account about big equipment that would be a blast to work on. Chris Hummel is the new guy and we suspect his email will be […]

Millennium Space Systems’ New CMO

Steve’s breakdown: We are talking about a SPACE client here. They design flight systems and develop mission and system solutions for the Intelligence Community, Department of Defense, NASA and commercial customers. BTW: Read […]

Get out your chaw, we talkin’ farm tires

Steve’s breakdown: It not the biggest of accounts but if it’s your thing, go for it. They have a new marketing head and take a look at that line . […]

Alcoa to split into two accounts

Steve’s breakdown: Both companies will want to get the word out and we expect at least of them to launch a corporate ad campaign. PITTSBURGH, PA: Alcoa will split into […]

Helicopter account taking flight to Lockheed

Steve’s breakdown: It’s not often we report on a helicopter account but Black Hawk helicopter maker Sikorsky Aircraft will be sold to Lockheed before Christmas. So get those cards out […]

BASF joins the heard

Steve’s breakdown: An one more makes 3 for today. If fact, that makes it 15 companies with annual business worth $7.23 billion in media in review . . . Like […]

Shaking things up over at Ritchie Bros.

Steve breakdown: With all this change going on, you’d think they have to be looking at/reviewing their marketing plans too. Jim Barr seems to be the guy to ask. 778.331.5500FYI: […]

Willard Marine changes course towards consumers

Steve’s breakdown: We got ourselves a military contractor with a new marketing lead but it looks as if this new hire is to expand their consumer market. Good time jump […]

Franchisor, Dwyer Group, signs up VP of Marketing

Steve’s breakdown: Their brands include Aire Serv, Glass Doctor, The Grounds Guys, Mr. Appliance, Mr. Electric, Mr. Rooter, and Rainbow International. Most of these are in the residential and commercial restoration and […]

Industrial cleaning company looks at fresh start

Steve’s breakdown: When a company updates their website, what happens to advertising? Clearly there’s momentum to improve marketing but many times the company has not thought beyond the new site. […]

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