Industry: Luxury

Digital Dimond Lead

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Ultra-premium wine lead

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Luxury Car Creative Review

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Tiffany’s listened & is launching a new campaign

Steve’s breakdown: Last month we wrote: Tiffany & Co. Desperately Needs a New Campaign (See entire post at the bottom) We guess they were listening because Beyoncé & Jay-Z are now staring in a new campaign. Who Knew? We guess we did! The lesson here is to keep an eye on our Account Review Predictions. […]

The Space Lead

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Luxury Brand Desperately Needs a New Campaign

View this post on Instagram A post shared by Tiffany & Co. (@tiffanyandco) Steve’s breakdown: How was there no one in the room at Tiffany & Co. that didn’t see this disaster coming? This is why they should hire an agency and a few are already circling this client like MUH-TAY-ZIK / HOF-FER & Fancy […]

Does Luxury Fitness Fit On Your Roster?

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Luxury Club Worth Checking Into

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Resurrecting a Luxury Legend

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Charity Campaign Backfires

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Luxury Lead We’ve Been Waiting For

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Lux Brand is Celebrating their 100th Anniversary in 2021: Pitch a few ideas

Steve’s breakdown: Most brands don’t miss celebrating their 100th and Gucci won’t miss theirs no matter what happens so you might as well present some ideas! Here are some details about their digital work from wiki. FLORENCE, Italy & NEW YORK, NY: From 2016, Gucci‘s Internet presence has grown with more people searching for the […]

Luxury auto maker is taking a new direction & the 2nd piece is in place: You the 3rd?

Steve’s breakdown: The first piece was the new CEO & now Genesis Motors has a new CMO and she says “I have created a project repertoire heavily grounded in the creative community, speaking out through music, film, art and social media/digital media. Social media marketing is often confused with social media posting. I create large […]

Love Luxury Manhattan Fashion?

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Luxury Auto Sure to Review Advertising

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Italian yacht account anyone?

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Lux Brand with new CMO worth a look

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Zales, Jared, Kay & Sterling Jewelers in Review

Steve’s breakdown: This is a lead that was heard about on the street. There is no article about this media/social media review because it’s confidential and ongoing. Might be worth a shot if you have a contact. FAIRLAWN, OH & IRVING, TX: Signet Jewelers is the largest specialty jewelry retailer in the US, UK and […]

This lead is: Exclusive • Global but American • Gourmet • Hot

Steve’s breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let’s take from the USA top. Here’s what I found out, literally, on the streets of Manhattan. Deal & DeLuca, the iconic New York gourmet food retailer is cleaning house at […]

If you know what this is, you know what I’m talking about

Steve’s breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That’s right, Gibson will also have a new CEO, CMO, CFO & CPO. So, if you know how to play, it’s time to step up to the mic and call these boys!! NASHVILLE, TN: Gibson Brands has announced […]

You can’t get more luxury than this

Steve’s breakdown: Christie’s Announces New CMO which, believe it or not, is a 10 figure account! We believe her email address is [email protected] NEW YORK, NY: Christie’s Auction House, one of the oldest auction houses in the world (founded in 1766), announced it has appointed Amy Wexler as the company’s chief marketing officer. Wexler has been with […]

Into a Cigar Account?

Steve’s breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she’ll be taking this 2 year old onto the next level. That’s going to take a savvy agency. TAMPA, FL: Monthly cigar box subscription company CigarClub.com has hired industry veteran Shanda Lee as its new chief marketing officer. Lee has more than 20 […]

Ad Agency Lookout: There’s a very familiar sounding luxury watch brand launching

Steve’s breakdown: Introducing Grand Seiko Corp. of America. They will be selling watches in the $2200 to $60,000 range. No word on the agency of strap one on and get to work! MAHWAH, NJ: In March of last year, Japan’s Seiko Watch Corp. separated its Grand Seiko collection of hand-assembled luxury watches from the core Seiko […]

This name change seems totally ego driven

Steve’s breakdown: Versace? Yeah, they are going to change the name of Versace. Look, I’m not the king of fashion branding by any stretch of the imagination but Wha-WHAT? Are they kidding? Someone needs to get in there and fix this. NEW YORK, NY: Michael Kors Holdings Limited is buying an Italian fashion-forward brand long associated with […]

Luxury Auto Lead

Steve’s breakdown: Former Rolls-Royce Motors Cars President is now VP of Marketing at Porsche. And not for nothin’, their AOR is not having a great year and it may be a great time take this client for a test drive. (did ya see what I did there?) ATLANTA, GA: Porsche announced today that Pedro Mota has been appointed […]

Luxury Retailer snags Home Depot Marketing Exec

Steve’s breakdown: Pirch, The high-end appliance retailer, is on the move and this new CEO could be the perfect reason to look into the account. Read on . . . SAN DIEGO, CA: Pirch announced that Steve Smith has been appointed president and chief executive officer, effective immediately, replacing Andrea Dorigo. Smith has 40 years of management experience […]

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