Industry: Mobile

Dating App gets Heavy Weight CMO

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Job Site Seeks CMO

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It’s time to get a piece of Google

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Five acquisitions to look into

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Global Media Review Nobody Wants In To

Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: There are a lot of brands and people and locations involved with this whole situation. For instance, take a look at who’s list as employees […]

Live audio app to expand to everybody

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Sports betting lead

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For a 2nd time, Ratti Report predicts a Groupon Ad Review

Steve’s breakdown: As you can see below, we knew Groupon needed all new advertising once the pandemic broke. And now FCB has just announced they won the business. (See article under our prediction) Guys, you have to keep an eye on all of our account review predictions page everyday! CEO Gone, COO Gone, Last summer’s […]

As we forecasted last month: Airbnb hires new agency

Steve’s breakdown: When we heard Airbnb was going public, we knew there was more to it than that. They were going to need a kind of relaunch. (especially with Covid still around) That’s why we instructed all of you to get on the horn to them last month. (see below) Clearly Droga5 did. SAN FRANCISCO, […]

Bad Creative Sparks Global Ad Review

Steve’s breakdown: Well, at least they tried for the fences but it was a Swing-and-a-Miss for Nokia & Grey! Stephen Taylor is the CMO and is based in London. And you’re going to have to move FAST! ESPOO, Finland: The Finnish licensee of the Nokia brands wants an agency to create a new global brand […]

CEO Bails on Social Media Platform

Steve’s breakdown: Foursquare CEO David Shim is reportedly stepping down Jan. 1. He will be succeeded by Gary Little, a member of the company’s board and managing director of the Raine Group. NEW YORK, NY: Shim told The Wall Street Journal that he is leaving to pursue new opportunities. He has been managing location-based data businesses for a decade, Shim added. […]

Another streaming service launch: Do they have the right messaging?

Steve’s breakdown: TVision is coming November 1st and if the advertising doesn’t pass muster immediately, believe you me, they’ll be looking for another campaign fast. I mean, one of their lines is: With TVision, you can cut the cord, cut the cost and cut the crap. A little negative – no? Might as well get […]

Another Ratti Forecasted Ad Review comes to Fruition: T-Mobile

Steve’s breakdown: Back in April (see below) we told y’all “New T-Mobile will be shedding & hiring new agencies” and here we are. Make sure to keep an eye on our account review predictions because, believe it or not, they happen! (unlike our competition) BELLEVUE, WA: As 2020 draws to a close, T-Mobile has launched […]

Yikes! It’s never going to be the same at this wireless technology company

Steve’s breakdown: Qualcomm is in some hot water times 3. There is going to have to be big changes at the top but also to its communications strategy including Corporate Advertising. Don’t need the stack to go free falling during times like these. So get your corporate hats on and get to work. SAN DIEGO, […]

Samsung in Digital & Media Review: Call Headquarters!

Steve’s breakdown: Wouldn’t you know it. 4:45pm a day before Juneteenth, Samsung announces it’s going into review. So, if you are part of Interpublic Group of Cos., Dentsu Aegis Network or WPP, it’s time to call headquarters to get you agency’s ass in this pitch! The rest of you, contact consutlancy R3 to make sure […]

Smartphone’s digital-first marketing lead

Steve’s breakdown: First of all, they have to change the name of the company to Home of Nokia or something. I know the original Nokia is out there but Come On! Anyway, according to LinkedIn, the new CMO is based in London so this would be an across-the-pond situation but who cares now that we […]

Website & Mobile APP Client Pitches are Up!

Steve’s breakdown: According to some, Mobile & Website pitches are up because that’s how clients are connecting with their clients at the right price now-a-days. Go 6 minutes and 32 seconds into this video and hear what R/GA CEO Sean Lyons says about the pitch process. And speaking of a mobile APP clients, check out […]

New client will be shedding & hiring new agencies

Steve’s breakdown: As we said in February, a lot of agencies are going to be swopped out once the Sprint/T-Mobile merger was completed. (see below) Well, here we are and now it’s time get serious if you haven’t already about the New T-Mobile. BTW: This spot is just another version of Verizon’s old “Can You […]

Mobile App Game is Back but what about advertising

Steve’s breakdown: “HQ Trivia Returns Thanks to Anonymous Investor” is the headline and I’m sure you know why. Cause what else are we going to do at home? And now this this investor, theu have got to get the word out. We’d say it worth a call to Rus Yusupov, co-founder & still alive guy […]

Lots of agencies are getting fired very soon so start your engines

Steve’s breakdown: We hate to say things about agencies getting fired but let’s face it, not every agency servicing T-Mobile & Sprint are going to survive the merger. They just won’t so get your research team together and pick you targets and start writing those decks! BELLEVUE, WA & OVERLAND PARK, KS: The federal judge […]

As we forecasted this summer, Groupon goes into review

Steve’s breakdown: We saw the writing on the wall when Groupon brought in Grand Prix Titanium at Cannes winner, Craig Rowley from REI to be CMO. (See our prediction below) Now it looks as if the review has already started with DDB as one of the contenders. We hope you were listening before and you’re […]

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