Industry: Sports

Interested in a Midwestern NFL Client?

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NFL Lead: Re-engaging fans

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As we predicted, Washington Football Team went in review

Steve’s breakdown: Guys, ya gotta keep an eye on our Account Review Predictions. What else do we need to say? We are happy our friends at Code and Theory won the project! WASHINGTON, DC: The Washington Football Team—catchy as the name may be—is getting a rebranding, and Stagwell Group’s Code and Theory is getting the assignment. […]

Sports Giant Makes the Steal

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Like Guns? Here’s your lead

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Time to get into sports betting

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Olympics Ad Review

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March 10, 2021 is the day we’ll know

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100th Annual Sports Convention Account

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NFL Team Seeks CMO

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Environmentally Woke Brand Gets New CEO

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Good time to pick up a Gap brand

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A New Agency is Next at Fitness Company

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NBA Lead

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Two reasons we’re calling this an NFL ad review prediction

Steve’s breakdown: Between the name change and the new CMO, we’d say this is a great time to contact NFL’s Washington franchise. There’s a lot of work to do including changing their Wikipedia page and website URL. Talk about starting at zero . . . ASHBURN, VA: Ron Rivera now has some help with Washington’s […]

Covid Proof Hunting Lead

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Another Gun Lead

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Hey Look! Two New Retail Brands to Pitch

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If you’re gonna have a gun . . .

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And Now This

Steve’s breakdown: This article came to us from across the pond (Financial Times) but we think it’s something to take a look at. No brand is safe and all agencies should be taking a look at all the potential opportunities. And not for nothin’, when I was a kid the Jets, Giants & Eagles all […]

Shoe Brand with new Pres.

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Gender equity lawsuit: have your attention?

Steve’s breakdown: We talked about this last week but now it’s really hot. U.S. Soccer Federation is in a staff shakeup under new CEO Will Wilson. Wilson was hired after Cindy Parlow Cone took over as president from Carlos Cordeiro, who quit following USSF legal filings that demeaned players on the U.S. women’s team who […]

Sports Sports Sports with legs

Steve’s breakdown: Will Wilson, Andrew Luck’s uncle, is new CEO of U.S. Soccer Federation. I’m not sure what that means except the it means something. Anyway, pitch sports is a moving target so be on your toes is you are going to engage. CHICAGO, IL: Will Wilson, co-head of the NFL division of a sports […]

Women Sports Lead!!

Steve’s breakdown:Sounds like a new leader at the National Women’s Soccer League was a long time coming and judging by their social media, they could now use a boost in that department. See the plan in bold below. CHICAGO, IL: It’s hard to overstate how much the National Women’s Soccer League has needed a new […]

Sports clothes review: US, Europe & China markets

Steve’s breakdown: Stretchline is the client and Creativebrief is the search consultant handling the pitch. At the very least, make sure your credentials are up to date other there and ask about Stretchline’s advertising account as well. NOTTINGHAM, UK: The Nottingham-based business is the world’s biggest manufacturer of elastic fabric products, also known as ‘narrow […]

Like Gyms? Here’s a lead in the southwest

Steve’s breakdown: That’s right gym rats, Gold’s Gym is on the lookout for a new CMO and we have the job description below. Gyms are great clients because they HAVE to advertising. They’er not great with money so go into this with that in mind. McKinney is the agency now but this spot is Gym […]

Nike Running Exec sprints to new Sport Client

Steve’s breakdown: The new CBO is from UberEats and before that, Nike & Nike Running. As you can see, we’ve partnered with iSpot so not only can you see the spot, but the creating agency, are time and all the fun stuff they bring. VANCOUVER, Canada: lululemon athletica inc. announced that it has appointed Nikki Neuburger as Chief […]

Golf, Beer & Food and a new CMO

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