Industry: Toys & games

A favorite store is coming back again

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Gaming Lead

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Retailer is now ready for your pitch X 2

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Game Company Hires CMO to Grow Playerbase

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$8.5 Lotto Ad Review

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Lotto Account Review in the South

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New England Lotto RFP

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$12 Million Lotto RFP

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State Lottery RFP: African American Marketing & Advertising Services

Steve’s breakdown: Need we say a review like this does not come around that often? If this is in your wheelhouse, dive in now! Submissions are due May 8! Request for Proposal: African American Marketing and Advertising Services (DOC) Vendor Link SACRAMENTO, CA: The California State Lottery is looking for a shop to provide advertising […]

Mobile App Game is Back but what about advertising

Steve’s breakdown: “HQ Trivia Returns Thanks to Anonymous Investor” is the headline and I’m sure you know why. Cause what else are we going to do at home? And now this this investor, theu have got to get the word out. We’d say it worth a call to Rus Yusupov, co-founder & still alive guy […]

State Lottery RFP for Advertising

Steve’s breakdown: They say questions about the RFP were due at midnight but something tells me you might have a little leeway with that deadline. Here’s the RFP Advertising-&-Public-Relations-Services AUGUSTA, ME: The State of Maine is seeking proposals for advertising and public relations services for all aspects of the Maine Lottery. A copy of the […]

It’s hitting the fan at gaming company: Might want to sniff around

Steve’s breakdown: GameStop’s shareholders are not big fans of the company’s performance lately so one would think the marketing department might be tasked to right the ship. Might as well get on the team! GRAPEVINE, TX: GameStop Corp. is facing a renewed threat from a group of shareholders upset with the videogame retailer’s performance. A group […]

Selling toys to grown-up: Up to the task?

Steve’s breakdown: Lego sets its sights on a growing market: Stressed-out adults, is the headline but we think it’s also a call to action for agencies to get in there and tell’em how it’s done. Here’s the whole story . . . Susan Lewis, 61, left, and Andrea Joy, 57, both of Connellsville, Pa., build […]

A lead for Agencies who Love Kids Stuff

Steve’s breakdown: Coleman camping gear, Yankee Candle and currently Crayons: That’s the career course this new Chief has carved on his contrivance to Crayola. (did I get that right?) Anyway, if you like new product development and kids stuff, this is the guy to talk too. FORKS TOWNSHIP, PA: Rich Wuerthele will join Crayola as […]

Mid-western Lotto RFP: Out of Staters are Welcome

Steve’s breakdown: South Dakota Lotto is the client and, as you know, they don’t have a lot a shops up there so there may be a few spots for “outsiders. Might as well give it a shot. Responses are due March 20th! Here’s the Lottery_Advertising_ND RFP PIERRE, SD: WHAT THEY ARE LOOKING FOR The Lottery […]

West Coast Lottery RFP

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Project review at retailer w/ a full account review coming when CMO takes office

Steve’s breakdown: “Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment”, a marketing initiative with the theme of unifying the country. Many, including us, are predicting once the new CMO gets settled, the entire account will go into review. Michael Francis is the […]

Is Gender-Neutral sellable?

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And in video gaming news

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Looking at jumping into eSports?

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Mid-West Lottery Seeks Agency

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Toy Company will require Ad Agency

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North East Lotto Account Review

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Review: Mixed reality client

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$56 million gaming co in global creative agency: Incumbent is out

Steve’s breakdown: R3 is handling the review and you’ll have to be lighting fast to get in this one because they’ve already started the review. FOSTER CITY, CA: PlayStation’s global creative business is in review after half a decade with BBH. “After six great years partnering with PlayStation, BBH has decided not to participate in the […]

Who doesn’t want a video gaming account?

Steve’s breakdown: Square Enix is the target and here’s what they’ve done. FINAL FANTASY has sold over 100 million units worldwide; DRAGON QUEST has sold over 58 million units worldwide; TOMB RAIDER has sold over 35 million units worldwide and then there’s the legendary SPACE INVADERS. Now they have a new CMO. CHARGE!!!! SEGUED, CA: Former Blizzard […]

Another retailer expands to fill Toys “R” Us void: What about advertising?

Steve’s breakdown: Go! Retail Group is launching a new “Toys Express” concept in 13 former Toys “R” Us Express locations across the country but they have not thought about advertising yet. (At least advertising we can see + there’s more to pitch . . .) Here’s the corporate number, 888-422-5637, and Marc Winkelman is the CEO. AUSTIN, TX: Go! Retail Group […]

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