News: Brand launch

Resurrecting a Luxury Legend

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Start thinking insurance clients

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E-Bike Launch You Might Be Interested In

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Brand name change = New Advertising

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New Beverage Category to Pitch

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1,400 new locations will need an ad push

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A Retail Fav Going Digital

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Bars, strip clubs & breweries discover how to survive the pandemic

Steve’s breakdown: There are probably a lot of new small clients right outside your door. EVERYWHERE, USA: After the state of Florida shut down bars and nightclubs for the second time in June, Warren Colazzo didn’t sit around complaining about government overreach, even as one of his competitors remained open for business in Tampa. Instead, […]

Low-calorie, low-alcohol wine launch

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Hey Look! Two New Retail Brands to Pitch

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Ford is about to do something really stupid: Someone please save them

Steve’s breakdown: You tell me what’s wrong with here. “Ford plans to unveil new Bronco — on O.J. Simpson’s birthday” That would be July 9th. I know that’s not a lot of time but come on Ford. All of the press is not going to be about the truck, it’s going to be about OJ […]

To the victor belong the spoils

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Huge Merger = New Client

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Relaunching a Beer from the 1800s

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Opening/Relaunching Month is upon us for Retail: Ready to pounce?

Steve’s breakdown: It’s coming folks, the opening, or should we say, the relaunching of retail nationwide. The story below is about Simon Malls opening in 10 states. Now is not the time to be timid or you’ll get your lunch eaten, so it’s time to pounce. Get on the horn of every retailer you have, […]

Launching a Hard Tea

Steve’s breakdown: AriZona Is Making a Hard Tea Spiked with Vodka via Molson. When it comes to America, who’s doing the advertising? @DrinkAriZona are these real? pic.twitter.com/6q2W5wQrOM — nowah (@moistmcbroom) March 18, 2020 WOODBURY, NY: AriZona Beverages has long been recognized for its signature 23-ounce “Big Can” teas and juices. For over 20 years, the family-owned […]

Website & Mobile APP Client Pitches are Up!

Steve’s breakdown: According to some, Mobile & Website pitches are up because that’s how clients are connecting with their clients at the right price now-a-days. Go 6 minutes and 32 seconds into this video and hear what R/GA CEO Sean Lyons says about the pitch process. And speaking of a mobile APP clients, check out […]

Mobile App Game is Back but what about advertising

Steve’s breakdown: “HQ Trivia Returns Thanks to Anonymous Investor” is the headline and I’m sure you know why. Cause what else are we going to do at home? And now this this investor, theu have got to get the word out. We’d say it worth a call to Rus Yusupov, co-founder & still alive guy […]

Launching a bank will require an ad agency

Steve’s breakdown: Square got “OK” from FDIC to open a bank and they’re going to need a lot of help to do it. Just checkout their “Careers” page. That’s proof enough for us. So give theiur CEO, Lewis Goodwin, a ring and get the ball rolling SAN FRANCISCO, CA: Square, which revolutionized the processing of digital […]

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