News: Digital Lead

Stock Photo Company needs a CMO

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Fashion brand going eCommerce = pitch opp

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UPDATED: Fixing Fearless Girl

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Kids .Org looks to be moving to digital

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Southeastern University digital RFP

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Digital Lead in New England #2

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Digital Lead in New England #1

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BtoB Report: New CMOs Updated May 21st

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Digital Auto Account Review

Steve’s breakdown: Here we go Volkswagen Digital! You asked for it. WOLFSBURG, Germany &  HERNDON, VA: German car giant Volkswagen is reviewing its international digital marketing agency requirements. Tribal Worldwide, part of Omnicom’s DDB network, has held the VW digital account since launching in 2000 as a full-service digital shop. Campaign understands that the review […]

Steal every client this digital company has

Steve’s breakdown: Time to steal every client Shadow has, the company that created the app that trashed the Iowa caucuses. They mostly handle democratic clients so if you can deal with that, it’s open season for their clients. NEW YORK, NY / DENVER, CO: The problems aren’t over for the app that caused so many […]

CEOs Predict Next Big Ideas for the New Decade

Steve’s breakdown: It’s the beginning of a decade so maybe it’s time to take a look at a few people whipping out their crystal ball. Here’s the first of a series I’ve collected. EVERYWHERE, USA: Advances in technology, world health, personalized medicine, and income equality are some of the ideas and hopes for the next […]

Digital Lead in Clean Food

Steve’s breakdown: Seeking to grow its ecommerce business and accelerate digital marketing capabilities across its platforms, Panera Bread hired a seasoned leader from Under Armour who had managed ecommerce and retail stores and had responsibility for the end-to-end customer experience. Do you know an end-to-end experience model for restaurants? You do? Well then jump on […]

Digital Noodles: That’s the pitch not the client

Steve breakdown: Noodles & Company has hire an ex-Vail Resorts exec as CMO. As you read on, the pitch that should be brought before this client will appear. (In Bold) Y’all better get in there quick before the agency switch starts happening! BROOMFIELD, CO: Noodles & Company announced that Stacey Pool has been named Chief […]

Big Digital Lead in Retail

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Art, digital marketing & e-commerce

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Digital review with search consultant

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Historic Virginia Tourism in Review

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Cosmetic Digital Lead!

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Nike

Steve’s breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good your pitch is . . . BEAVERTON, OR: Nike has promoted a company veteran to oversee all of the brand’s digital initiatives. Heidi O’Neill has […]

Influencer relations review in breakfast aisle

Steve’s breakdown: Kellogg has already issued the RFP but if you have the right stuff to sit down at this breakfast table, make that call! BATTLE CREEK, MI: Kellogg has issued a review for its influencer relations work, which is held by DJE Holdings shop Krispr. A Kellogg spokesperson confirmed via email that it is reviewing […]

Job site company is turning up the heat on digital marketing

Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster. NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it […]

Digital Lead in Retail

Steve’s breakdown: Joann Fabrics is now just Joann and they have done a complete make-over. What’s next? Ask Steve Miller the senior vice president, marketing and commerce about his plan is to invest in social media, like Instagram Stories and Pinterest HUDSON, OH: Allow us to introduce you to Joann—yes, just Joann. The craft and fabrics store, an […]

Make advertising the saviour of this 170+ year old company

Steve’s breakdown: See those hearts? Those and many other “Penny Candies” you know are made by Necco. The company is in some trouble and an ex-CEO is try to save the place with a GoFundMe page. But here’s the thing, I don’t think he knows how GoFundMe pages work!! Help this guy create a viral campaign […]

Two Digital Retail Leads

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3 words: Digital • Watch • Luxury

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Time to repitch every Lux brand you’ve met

Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the past 2 years and re-pitch the client with a digital perspective. Or maybe you already did but now they might actually hear you. EVERYWHERE, USE: […]

Digital Lead Alert at Apparel Giant

Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool scarf with golden highlights. NEW YORK, NY: Ralph Lauren Corp. is strengthening its digital capabilities. The company has named Alice Delahunt to the chief digital […]

2 e-commerce grocery services combine to create ad account

Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say “HI!” SANFRANCISCO, CA & TONOTO, Canada: Dive Brief: Instacart is acquiring Unata, the fellow e-commerce and digital grocery services provider, according to a press release. The […]

Monster Digital Restaurant Lead

Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the digital marketing space. Here’s his email address [email protected] DALLAS, TX: Wade Allen replaces David Doyle and will lead creation of a “seamless” digital experience Brinker International […]

We Have a Nike Lead

Steve’s breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New York. This would be a switch of coasts for Nike and they may want to switch to an East Coast Digital Agency as well. Worth looking into . . . NEW YORK, NY: The former head of marketing for brand […]

CRM Review at Mid-West Food Company

Steve’s breakdown: Smucker’s has opened up a CRM review after the the Sapient Razorfish merger. Try  Ms. Tamara J. Fynan at [email protected] She’s the Vice President of Marketing Services and Corporate Officer. ORRVILLE, OH: Almost exactly one year after concluding a 29-brand review by consolidating all digital work with SapientRazorfish, food giant J.M. Smucker has launched […]

Water company’s new CMO is going digital

Steve’s breakdown: Boxed Water is Better‘s new CMO is charged with “deepening consumer connections, especially with the millennial consumers.” That screams of digital/social media campaigns so if that’s your bag, get into the Box! GRAND RAPIDS, MI: As the leader and a pioneer in the sustainable packaged water category, Boxed Water looks toward the future with the […]

Digital Agency Review In Retail?

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Major brand delivery launch lacks spark

Steve’s breakdown: Wegmans has big fans but they are not really doing anything to allure non-wegmans customers with this launch. Time to bring in your e-commerce marketing A-Team. ROCHESTER, NY: In a development hailed as a “milestone” e-commerce partnership, Instacart on Wednesday said it is launching online shopping and delivery at Wegmans Food Markets in […]

“TechnoWear” for men has CMO

Steve’s breakdown: We’re talking about SAXX and they are big into to sports underwear. Braden Hoeppner is the new CMO and he’s big into digital so concentrate there. VANCOUVER, Canada: SAXX Underwear has announced an addition to their leadership team with the appointment of Braden Hoeppner as Chief Marketing Officer. Hoeppner brings over a decade of […]

Where is the new biz lead against Amazon?

Steve’s breakdown: Some might think it’s Best Buy but we believe it’s the company handling all the short term rentals for Best Buy: Lupoid They’re small but clearly ready to take off. Read on . . . SAN FRANCISCO, CA & RICHFIELD, MN: Over the last few years, the idea of short-term rentals has taken off […]

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