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Steve’s breakdown: Between the rebranding of the restaurant group, the new CEO and the planed expansion of Whiskey Cake and Sixty Vines restaurants, I’d say this is the perfect time to contact the group and congratulate the new CEO, Jack Gibbson. You might also contact the CEO of Whiskey Cake & Sixty Vines, Steve Shlemon. […]
Steve’s breakdown: Excuse the formatting but some websites don’t cooperate. Beam Suntory is adding 9 states to the 10 they are already in with Legent high-end Bourbon. Will Beam Suntory need a little marketing help with all those additional states? Probably because there will be even more states added next year. Plus, judging by the […]
Steve’s breakdown: Yuengling is the sixth-largest brewery in the U.S., and its beers are available in 22 states. Now with the help of Molson Coors, they are going for the rest but people in those states have no idea what Yuengling. So the question is, are you up to the task of getting the word […]
Steve’s breakdown: Genesco is moving on up and we believe the winds of change might take a brand or two away from their agency. Check out what they have: Journeys Journeys Kidz Shi by Journeys Underground by Journeys Schuh Little Burgundy Johnston & Murphy Licensed Brands Retail Stores NASHVILLE, TN: Genesco Inc. is getting new […]
Steve’s breakdown: It’s the beginning of a decade so maybe it’s time to take a look at a few people whipping out their crystal ball. Here’s the first of a series I’ve collected. EVERYWHERE, USA: Advances in technology, world health, personalized medicine, and income equality are some of the ideas and hopes for the next […]
Steve’s breakdown: Tropical Smoothie Café looks to add 670 locations in next five years but can they do it without fresh awesome advertising? I think not so maybe you should talk to the CEO about it. Charles Watson ATLANTA, GA: Tropical Smoothie Café had record growth in 2019 and it’s nowhere near being finished. The […]
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Steve’s breakdown: Impossible Foods is still on the move but now they’re in new territory: Retail. They are going to need new and different advertising to target these customers. If that’s you game, try Ms. Tara Kriese at [email protected] She’s the Senior Vice President of Marketing. REDWOOD, CA: Impossible Foods will begin selling its plant-based Impossible […]
Steve’s breakdown: Denny’s move to sell nearly all of its company-owned stores comes under the shadow of McDonald’s and Jack in the Box’s power struggles with their heavily franchised systems but they don’t seem to care. On the other hand, you should care because that’s going to take some Big – Smart – Advertising’. The may need a […]
Steve’s breakdown: Mod Pizza is almost ready of its first foray into ad agency pitches. Are you ready? BELLEVUE, WA: Mod Super Fast Pizza Holdings, which will open about 100 locations this year, has tapped an experienced executive to help oversee its aggressive growth. Mod announced the appointment of John Maguire as COO, effective October […]
Steve’s breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let’s take from the USA top. Here’s what I found out, literally, on the streets of Manhattan. Deal & DeLuca, the iconic New York gourmet food retailer is cleaning house at […]
Steve’s breakdown: There’s no way U.S. Polo Assn. has an agency. And with over 1000 stores globally, that’s just nuts especially when there expansion plan is so aggressive. Worth checking out. Here’s one contact: J. Michael Prince, president & CEO of USPA Global Licensing, the official licensing arm and national broadcaster of the United States Polo […]
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