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Steve’s breakdown: Genesco is moving on up and we believe the winds of change might take a brand or two away from their agency. Check out what they have: Journeys Journeys Kidz Shi by Journeys Underground by Journeys Schuh Little Burgundy Johnston & Murphy Licensed Brands Retail Stores NASHVILLE, TN: Genesco Inc. is getting new […]
Steve’s breakdown: It’s the beginning of a decade so maybe it’s time to take a look at a few people whipping out their crystal ball. Here’s the first of a series I’ve collected. EVERYWHERE, USA: Advances in technology, world health, personalized medicine, and income equality are some of the ideas and hopes for the next […]
Steve’s breakdown: Tropical Smoothie Café looks to add 670 locations in next five years but can they do it without fresh awesome advertising? I think not so maybe you should talk to the CEO about it. Charles Watson ATLANTA, GA: Tropical Smoothie Café had record growth in 2019 and it’s nowhere near being finished. The […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: Impossible Foods is still on the move but now they’re in new territory: Retail. They are going to need new and different advertising to target these customers. If that’s you game, try Ms. Tara Kriese at [email protected] She’s the Senior Vice President of Marketing. REDWOOD, CA: Impossible Foods will begin selling its plant-based Impossible […]
Steve’s breakdown: Denny’s move to sell nearly all of its company-owned stores comes under the shadow of McDonald’s and Jack in the Box’s power struggles with their heavily franchised systems but they don’t seem to care. On the other hand, you should care because that’s going to take some Big – Smart – Advertising’. The may need a […]
Steve’s breakdown: Mod Pizza is almost ready of its first foray into ad agency pitches. Are you ready? BELLEVUE, WA: Mod Super Fast Pizza Holdings, which will open about 100 locations this year, has tapped an experienced executive to help oversee its aggressive growth. Mod announced the appointment of John Maguire as COO, effective October […]
Steve’s breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let’s take from the USA top. Here’s what I found out, literally, on the streets of Manhattan. Deal & DeLuca, the iconic New York gourmet food retailer is cleaning house at […]
Steve’s breakdown: There’s no way U.S. Polo Assn. has an agency. And with over 1000 stores globally, that’s just nuts especially when there expansion plan is so aggressive. Worth checking out. Here’s one contact: J. Michael Prince, president & CEO of USPA Global Licensing, the official licensing arm and national broadcaster of the United States Polo […]
Steve’s breakdown: As the great David Letterman once said: “You’re looking at a man who is laughing on the outside, crying on the inside. I have been looking high and low. I am determined to find a shirt that looks good untucked. I can’t find one.” Well, here it is and now it’s a real retail […]
Steve’s breakdown: The article below seem to not have done its homework. There are 13 Princi location worldwide and they are planning more so we think this could be a great opportunity for a small, globally minded agency. Rocco Princi is the founder. SEATTLE, WA: Starbucks Corp. is expanding its fledgling Princi format with an […]
Steve’s breakdown: Ross is on fire and they don’t even have a grown-up agency. It’s cray-cray! Try Delaney Steele at [email protected] She’s the Group Senior Vice President, Strategy and Marketing DUBLIN, CA: Ross Stores has completed its 2018 store growth plans. The off-pricer said it opened 30 namesake stores and 10 dd’s Discounts stores across 19 states […]
Steve’s breakdown: It’s AT&T and who’s doing the advertising for all these new stores? DALLAS, TX: AT&T is ramping up retail expansion—and not just in standard locations. The telecommunications giant announced plans to add 1,000 new stores, giving it one of the fastest-growing retail footprints in the nation. In addition to standard retail locations, AT&T […]
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Steve’s breakdown: Five Below is such an awesome store for kids & teens. I want to go. And now they are opening 125 stores and expanding their toy selection. But here’s the secret, Zimmerman, their AOR might not be paying attention because the account might be just a bit too small. Time to pounce!! PHILADELPHIA, PA: Teen and […]
Steve’s breakdown: Aerie, the intimate apparel brand anchored on the body positivity movement is going-for-it but can their rag-tag roster of agencies handle “it”? Jay Schottenstein is the CEO and can probably be reached at [email protected] or try Ms. Kyle Andrew at [email protected] She’s the EVP, CMO. PITTSBURGH, PA: American Eagle Outfitters, which on Wednesday reported its 14th consecutive […]
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Steve’s breakdown: Not too long ago I pitched and won the Liebherr business. They are VERY German but that’s the beauty. They need American guidance in this country and now that they’re building their new headquarters, it’s the perfect time to talk growth. Call me if you’re interested. NEWPORT NEWS, VA: Members of the Liebherr family, […]
Steve’s breakdown: Coffee Bean & Tea has 1200 locations worldwide, 311 in the US and they are planning 100 more in NYC. Talk about needing a guerilla marketing campaign. NEW YORK, NY& LOS ANGELES, CA: The Coffee Bean & Tea Leaf has big plans for New York City. Nearly two years after it abruptly closed […]
Steve’s breakdown: That’s who’s trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you’re a dog person, AKC Canine Retreat is the client. James Tysseling is the chief operating officer. NEW YORK, NY: The next big real estate deals are […]
Steve’s breakdown: Moving to a bigger & better place changes a person. We think it’ll also change Subaru. Their present campaign is fine and not worth changing but it’s execution and tactics will probably breakout of its shell. Just like having sales and marketing on the same floor will do to the entire company . . […]
Steve’s breakdown: PGA Tour Superstore is moving full-speed ahead with its experiential store concept and we expect their marketing budget to double. But are they just going to hand that to anybody? You might want to check in with Dick Sullivan at [email protected] He’s the Chief Executive Officer. ROWEL, GA: The retailer is coming off a record year, […]