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Steve’s breakdown: Turo is the client and they are going public. With the cash, they have to get the word to expand their base beyond airport pick-ups. Check in with […]
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Steve’s breakdown: This Mattress Firm spot is only a couple of months old but when a company goes public, all bets are off. This will go into review as soon […]
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Steve’s breakdown: Petco confidentially filed IPO papers and we think one of the ways they are going to use the financing is to grab most marketshare during this very Pet […]
Steve’s breakdown: The brands include Pure Life, Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills and Arrowhead. Nestle is sell them all and as you can see from their websites, […]
Steve’s breakdown: The gist of the situation is an animal video company with 90 million followers is taking a stake in a pet insurance business via Petplan. There is media […]
Steve’s breakdown: Finance of America Equity Capital LLC is the company and Jim Anderson is the CMO. Here’s the Marketing Team from LinkedIn & Leadership Link from their website. HORSHAM, PA: […]
Steve’s breakdown: Centric Brands is a company I’ve never heard of but they design, source, market and sell products under licenses for Calvin Klein, Frye, Jessica Simpson, Nautica, Joe’s Jeans, […]
Steve’s breakdown: Leslie’s Pool Supplies, AKA Poolmart, is about to rake in $100 Mil via IPO. BTW: The featured spot was posted July 5th but they might change strategies for […]
Steve’s breakdown: So you know, Poshmark is a social commerce marketplace where people in the United States can buy and sell new or used clothing, shoes, and accessories and they […]
Steve’s breakdown: Here are two recent headlines about Neiman Marcus. 1) Neiman Marcus Emerges From Bankruptcy to Continue Digital Transformation (story at this link) 2) Neiman Marcus CEO shows off […]
Steve’s breakdown: Playboy is making a comeback to the stock market so they better get their marketing ducks in a row. (that’s where you come in) They have a cannabis-centric […]
Steve’s breakdown: The new brand is Spero Financial and they don’t even have a website yet. Brian McKay will be president and CEO of the newly merged company. Spero Financial’s […]
Steve’s breakdown: Dime Community Bank is mergering with BNB Bank with Dime being the brand name. They are going to have to get the world out all over LongIsland and […]
Steve breakdown: Bank mergers are always a great source of ad review potential so in addition to checking this one out, do a little research if the banks in your […]
Steve’s breakdown: Shift Technologies Inc. is looking at an IPO just when No Contact car selling is booming. Plus I noticed they are planning a rebrand in a job post […]
Steve’s breakdown: California’s largest utility, Pacific Gas and Electric, is about to emerge from bankruptcy with a depressed stock price and a very high debt load. If it cannot operate […]
Steve’s breakdown: Albertsons is going for it and we think their advertising will be getting some of that cash. In addition to Albertsons, here are the brands that could be […]
Steve’s breakdown: Warner Music is going public and we suspect, will be moving marketing dollars to streaming. That’s a whole new ballgame advertising wise so give’m a shout. Len Blavatnik’s […]
Steve’s breakdown: Victoria’s Secret is getting set free and what will it do? We suspect a lot of things will be done differently and will most likely include advertising. Right […]
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Steve’s breakdown: Check out the brands & links to the 20 brands Albertsons has that are worth pitching right now before their IPO. BOISE, ID: Albertsons Companies is looking to […]
Steve’s breakdown: Univison has new owners and who knows if their ad agencies can survive the change. Worth check out! NEW YORK, NY: Spanish-language broadcaster Univison has sold a majority […]
Steve’s breakdown: Ya gotta keep an eye on client IPOs. Cole Haan, an ex-client of mine, is a great client and has been getting more edgy with the advertising, which […]
Steve’s breakdown: We hate to say things about agencies getting fired but let’s face it, not every agency servicing T-Mobile & Sprint are going to survive the merger. They just […]
Steve’s breakdown: Everyone loves the in-house subway ads & pet campaign Casper Sleep has done but what’s to say, after their IPO, they won’t shop out the work. We think […]