News: Financial news leak

Great time to get in the pet business!

November 9, 2020

Steve’s breakdown: Petco confidentially filed IPO papers and we think one of the ways they are going to use the financing is to grab most marketshare during this very Pet Business Friendly climate. Ron Coughlin is the CEO, Tariq Hassan is the CMO & Darren MacDonald is the CDO. Pick one and pitch a program! […]

7 Beverage brands will go into review

October 21, 2020

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Pet Lead for Creative Agency

October 20, 2020

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Consumer lending company’s IPO could spark a review

October 14, 2020

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8 majors brands with a clean slate

October 14, 2020

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900 store retailer with new CEO, CMO going for IPO: Ohh that’s a lead

October 9, 2020

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Social commerce company is about to get some ad cash

September 30, 2020

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This is how Not to revive a revered brand

September 28, 2020

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Stock market comeback = New Biz Opportunity in Lifestyle Iconic Brand

September 21, 2020

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A to be rebranded credit union to pitch

August 28, 2020

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Bank merger can create an ad review

July 8, 2020

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Bank merger = possible ad review

July 7, 2020

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Going public & a planned rebranding could spark an ad review

June 30, 2020

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Power Account is Ready for your Pitch

June 29, 2020

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Going Public Could Set-off a few Ad Reviews

June 22, 2020

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With no live music, This music company is moving their ad strategy

May 27, 2020

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Looking into the future of an Iconic Fashion Brand

May 5, 2020

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A rockstar client is about to get an ad review

April 23, 2020

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20 brands in one retail lead are about pull in a boatload of cash

March 10, 2020

Steve’s breakdown: Check out the brands & links to the 20 brands Albertsons has that are worth pitching right now before their IPO. BOISE, ID: Albertsons Companies is looking to return to the public arena. The nation’s second-largest supermarket retailer filed a registration statement with the Securities and Exchange Commission for a proposed initial public […]

Spanish Language Lead

February 26, 2020

Steve’s breakdown: Univison has new owners and who knows if their ad agencies can survive the change. Worth check out! NEW YORK, NY: Spanish-language broadcaster Univison has sold a majority stake to an investment group led by Searchlight Capital Partners and ForgeLight. (Adweek) The deal valued Univision at less than $10 billion, including debt, according to […]

IPOs mean advertising funding is on the way: Fashion Retail

February 19, 2020

Steve’s breakdown: Ya gotta keep an eye on client IPOs. Cole Haan, an ex-client of mine, is a great client and has been getting more edgy with the advertising, which is nice . . . Jack Boys is the CEO and Megan Lindstrand is Vice President of Global Marketing. GREENLAND, NH: Cole Haan is the […]

Lots of agencies are getting fired very soon so start your engines

February 12, 2020

Steve’s breakdown: We hate to say things about agencies getting fired but let’s face it, not every agency servicing T-Mobile & Sprint are going to survive the merger. They just won’t so get your research team together and pick you targets and start writing those decks! BELLEVUE, WA & OVERLAND PARK, KS: The federal judge […]

Direct-to-Consumer Brand May Grow-up to Hire Agency

January 14, 2020

Steve’s breakdown: Everyone loves the in-house subway ads & pet campaign Casper Sleep has done but what’s to say, after their IPO, they won’t shop out the work. We think it’s a possibility so introduce the agency to the CMO, Jeff Brooks. NEW YORK, NY: Casper Sleep, the direct-to-consumer mattress brand known for its clever […]

Looking for a coffee this morning? We got a big one who needs a review

January 8, 2020

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Fashion brand files confidential IPO: Get in before the masses try

October 23, 2019

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There’s a new 10,000 barrel brewery out west with no agency

October 4, 2019

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That’s a lot of money to fix a lot of teeth that will need to buys a lot of ads

September 18, 2019

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Fashion spinoff could be the birth of an account

September 16, 2019

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With an IPO coming & a CCO leaving: Seems like a good time to call

September 13, 2019

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E-Commerce Fashion Client in Major “What’s Next” Mode: Call!

August 8, 2019

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Joshua Kushner Client Review

August 5, 2019

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The Mouse is Still Loose and has to make marketing decision

August 1, 2019

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Agencies will get fired & reviews are likely: Communications

July 30, 2019

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This guy could be asking agencies to fish for their business

July 24, 2019

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Going public might do wonders for this client’s ad budget

July 22, 2019

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Not in the restaurant biz: Check into these guys

July 22, 2019

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eSports: Get in the Game with this huge cash winner

July 17, 2019

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Next year there’ll be two more corporate clients to pitch

June 12, 2019

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Retailer’s account sure to be reviewed by new owner

June 10, 2019

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Clean slate for retailer should include new ad agency

June 6, 2019

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Can you say Luxury Consignment & $100 million: I knew you could

June 4, 2019

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Online giant’s IPO = L.E.A.D.

May 30, 2019

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Fast-casual chain plans aggressive growth but with no agency to do the work

May 22, 2019

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Ready to work with Serena Williams, Katy Perry & Vegetarians

May 13, 2019

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Shaving company has huge change but we think it should be advertising

May 10, 2019

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This fast paced growth & financial pressure might require grown-up advertising

April 30, 2019

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Client’s IPO could shake $18 million account into an agency’s hands

April 30, 2019

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Food IPO Could Spark Advertising Update

April 23, 2019

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$20 million restaurant “with issues” expected to change up ads this summer

April 10, 2019

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Media company looks now completely ready for advertising push

April 7, 2019

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Grocery’s IPO = $ & #s: AKA Hire New Agency

March 28, 2019

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Food brand is back on its own and whomever the agency was will be replaced

February 28, 2019

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Lingerie startup gets $55 million boost: Advertising Next?

February 27, 2019

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Social Media IPO could Spark Review

February 24, 2019

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5 things to know about this bluechip client before it goes public

February 19, 2019

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Merging banks have a branding challenge

January 29, 2019

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We’re calling this review before it happens

January 6, 2019

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Birth of a huge new Healthcare Client

December 20, 2018

Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . . ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs and vaccines, the other for over-the-counter products — after forming a new joint venture with Pfizer’s consumer health division. The revamp is the boldest move yet by […]

Client Needs a Cheaper Agency: Stat!

December 19, 2018

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Going Private Means Freedom to choose any Ad Agency: Get in Line

November 7, 2018

Steve’s breakdown: Chicken chain Bojangles’ is going private for $594M. If you’ve ever witnessed this sort of thing, you know the freedom the management will feel when it’s done. Expect lots of changes including an advertising review! It’s been a while since their last one . . . . CHARLOTTE, NC: Chicken-and-biscuits chain Bojangles’ announced Tuesday […]