News: Financial news leak

Sneaker brand set to run alone

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Live entertainment explosion

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Airbnb of cars looks ripe for the pitching

Steve’s breakdown: Turo is the client and they are going public. With the cash, they have to get the word to expand their base beyond airport pick-ups. Check in with […]

Four plus media brands up for grabs

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BIG Weed Lead: What will be the Brand?

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$90 Million TV Lead

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7 Beverage brands will go into review

Steve’s breakdown: The brands include Pure Life, Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills and Arrowhead. Nestle is sell them all and as you can see from their websites, […]

Consumer lending company’s IPO could spark a review

Steve’s breakdown: Finance of America Equity Capital LLC is the company and Jim Anderson is the CMO. Here’s the Marketing Team from LinkedIn & Leadership Link from their website. HORSHAM, PA: […]

8 majors brands with a clean slate

Steve’s breakdown: Centric Brands is a company I’ve never heard of but they design, source, market and sell products under licenses for Calvin Klein, Frye, Jessica Simpson, Nautica, Joe’s Jeans, […]

This is how Not to revive a revered brand

Steve’s breakdown: Here are two recent headlines about Neiman Marcus. 1) Neiman Marcus Emerges From Bankruptcy to Continue Digital Transformation (story at this link) 2) Neiman Marcus CEO shows off […]

A to be rebranded credit union to pitch

Steve’s breakdown: The new brand is Spero Financial and they don’t even have a website yet. Brian McKay will be president and CEO of the newly merged company. Spero Financial’s […]

Bank merger can create an ad review

Steve’s breakdown: Dime Community Bank is mergering with BNB Bank with Dime being the brand name. They are going to have to get the world out all over LongIsland and […]

Bank merger = possible ad review

Steve breakdown: Bank mergers are always a great source of ad review potential so in addition to checking this one out, do a little research if the banks in your […]

Power Account is Ready for your Pitch

Steve’s breakdown: California’s largest utility, Pacific Gas and Electric, is about to emerge from bankruptcy with a depressed stock price and a very high debt load. If it cannot operate […]

Spanish Language Lead

Steve’s breakdown: Univison has new owners and who knows if their ad agencies can survive the change. Worth check out! NEW YORK, NY: Spanish-language broadcaster Univison has sold a majority […]

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