Steve’s breakdown: Cannabis Media Council has a partnership with Hearst Newspapers will put the campaign in mainstream media outlets. Now your cannabis client or perspective client has a ally so […]
Steve’s breakdown: Sometime we just have to point at an opportunity. Here’s one: Start pitching Soccer in new business pitches because billions of marketing dollars are expected to flow into […]
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Steve’s breakdown: “The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026” is the line but what does it mean new […]
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Steve’s breakdown: Barnes & Noble has laid off once-powerful managers and overturned relationships with publishers in favor of a more local approach and we think that is something to crow about. […]
Steve’s breakdown: We’ve talking about Bed Bath & Beyond for a while but now that they have a 3 year comeback plan, it looks to be a great time to […]
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Steve’s breakdown: The headline is: Weed stocks surge as Kamala Harris vows to decriminalize pot in debate. Sooooo, find the cannabis company near you and get cracking! EVERYWHERE, USA: U.S.-listed […]
Steve’s breakdown: This might sound like it’s coming from the Department of Obvious but we keep getting calls and emails from our members asking what’s going on, what are people […]
Steve’s breakdown: Yuengling is the sixth-largest brewery in the U.S., and its beers are available in 22 states. Now with the help of Molson Coors, they are going for the […]
Steve’s breakdown: Chase & USPS are in talks to be ATMs and our banking services in as many as 35,000 Post Offices. We think it’s a great idea so if […]
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Steve’s breakdown: Seems people are going nuts with landscaping. People want a private park now so get on the horn with the biggest Landscaping company in you neck-of-the-woods and giv’em […]
Steve’s breakdown: Beekman 1802 partners with Ulta stores & expands skin care product line. To make that happen with gusto they’ll have to do some new marketing. CEO Tomei Thomas […]
Steve’s breakdown: It’s Media Account Reviews we’re talking about so if you have a media department, make sure everyone knows. Make sure your clients know it Make sure your ex-clients […]
Steve’s breakdown: Pool sales are skyrocketing during the COVID-19 pandemic. ‘Nobody can keep up’ is what they are saying but that also make for a great opportunity to grab market-share. […]
Steve’s breakdown: Online car sales are likely to stay and all car dealerships are going to take a look at advertising. And as many of you know, car dealership advertising […]
Steve’s breakdown: Hilton’s CMO Is Leaving the Company a Day After Layoffs Announced is the headline but what we find even more interesting is that Hilton joins Marriott as hospitality brands […]
Steve’s breakdown: We are truly living in a Brave New World! It’s blowing my mind but we can’t take our eye off the ball. Brands all over the country are […]
Steve’s breakdown: Amsterdam-based delivery company to merge with Chicago-based platform in all-stock deal is the news but what are the implications? Big bucks and worldwide backup for Grubhub from Just […]
Steve’s breakdown: The duties of departing global marketing chief Colin Mitchell have been reassigned to Alistair Macrow at McDonald’s. It’s about time and we’re interested in seeing what the marketing […]
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Steve’s breakdown: Once stigmatized across the western world, the likes of MDMA, LSD and magic mushrooms are taking back their place in the world of medicine. Recreational wellness startups have […]
Steve’s breakdown: It’s not that anyone wants to kick an industry when they are down but any company playing in the Meat Replacement business really should not miss this moment […]
Steve’s breakdown: With a lot of store reopening, though with huge changes, it’s important they get the word out about how they will resume business. So here’s a sampling of […]
Steve’s breakdown: The shutdown might make for some big fashion combinations that were only dreamed of before COVID-19. Here are some examples of the possibilities of great new clients in […]
Steve’s breakdown: It’s time to get into the Pet Game. Animal shelters are empty and folks need pet stuff so find the closest/biggest pet company near you and make that […]
Steve’s breakdown: This just cam in from “Marketing Dive”. Worth a look. Why CPG marketers can’t afford to go dark despite coronavirus risks. Sales for the category remain strong, but […]
Steve’s breakdown: That’s right, Virgin Fest. Not a name that strikes happiness to fathers everywhere but hey, fathers need some learnin’ via advertising – I think. Of course Virgin Fest […]
Steve’s breakdown: Who would have thunk weed would be popular during a quarantine? If you haven’t looked into this category, it’s time you did cause it’s on the rise unlike […]
Steve’s breakdown: I don’t know what’s going on at Harley-Davidson but it doesn’t seem to be stopping now that their COO has bailed. As you can see from our past […]
Steve’s breakdown: Cirque du Soleil has taken their shows online and we suspect all other event-based businesses will follow suit. That means 100s of accounts will have to change/update/retarget/re-think their […]
Steve’s breakdown: “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us” is the quote […]
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Steve’s breakdown: To expand Mad Bean Hard Iced Coffee to 18 more marketing is going to take more than distribution, it’s gonna take marketing beyond an Instagram account. Got any […]
Steve’s breakdown: Remember “You’ve got Mail“ with Tom Hanks and Meg Ryan where Fox Books (AKA Barnes & Noble) put the little indie book store out of business? Well, now […]
Steve’s breakdown: . . . telemedicine. Brands like Plushcare, Teladoc, American Well, Doctor on Demand, MDLive & HealthTap are keeping the “worried well” out of the hospital and that’s a good […]
Steve’s breakdown: At 85 Giorgio Armani has finally spoke about sex driven marketing and we’re wondering if his words will move a market. At the very least it’s an icebreaker […]
Steve’s breakdown: We’re talking about plant & cell-based seafood brands like Good Catch. And they are not the only ones. There’s BlueNalu out of San Diego, San Francisco-based Wild Type […]
Steve’s breakdown: Tropical Smoothie Café looks to add 670 locations in next five years but can they do it without fresh awesome advertising? I think not so maybe you should […]
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Steve’s breakdown: To quote a chain who’s not to keen on this idea, “I’m lovin’ it”! This type of customer communications has probably been pitched by multiple ad agencies to […]
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