News: Marketing shift

Absolute Toy Ad Review on the Horizon

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Retailer is making a major pivot

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Retailers new store format = Ad Review

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Retailer’s 3 year comeback plan should include you

Steve’s breakdown: We’ve talking about Bed Bath & Beyond for a while but now that they have a 3 year comeback plan, it looks to be a great time to approach the retailer. Between the 11 brands they plan to launch, the store remodeling and the refocusing on Buybuy Baby, they will absolutely need all […]

Brand name change = New Advertising

Steve’s breakdown: Edy’s Pie (formally Eskimo Pie) probably needs to rethink their messaging, marketing & advertising.  Elizabell Rivera Marquez is head of marketing over at Dreyer’s Grand Ice Cream and she is quoted in this article so start with her. She’s been at the post for only 9 months so keep that in mind. One […]

New CMO gets interviewed & now you have the answers: Healthcare

Steve’s breakdown: Henry Ford Health System‘s new CMO gets interviewed and now you have all the answers for your pitch deck. Go get’em Tiger! DETROIT, MI: Heather Geisler, Henry Ford Health System‘s new senior vice president and chief marketing, communications and experience officer, will bring global brand builder experience to the position she begins Sept. […]

Wellness Retailer with new CMO looks to Reinvent Itself

Steve’s breakdown: The Vitamin Shoppe is talking about reinventing itself as the industry’s premiere health and wellness lifestyle retailer. Then you add in a new fashion/beauty CMO and I think you got a pretty good shot to land a meeting. SECAUCUS, NJ: A seasoned retail executive has joined the leadership team at The Vitamin Shoppe. […]

After a full blown PR Review is an Ad Review Next?

Steve’s breakdown: Hyatt not only did a global PR review, it was a consolidation. Will the same fate happen over in the marketing department? It’s alway worth looking into because change begets change. CHICAGO, IL: Hyatt Hotels has named Zeno Group as its new global PR agency of record following a project relationship that started […]

Uniting 1000 products under one healthy halo

Steve’s breakdown: Ocean Spray Cranberries has a new CEO and below they are talking about how the company has more than a thousand products in more than 100 countries. But now, with this new CEO, they feel they can put all the marketing for all those products under one healthy halo of cranberries. That’s a […]

Two reasons we’re calling this a Food Lead

Steve’s breakdown: Between the logo change and the new CMO, we’d say this is a great time to contact Land O’Lakes. There’s a lot of work to do including changing their marketing strategy from event-based work at SXSW to online & in-store to name a couple of examples. It might be a while but the […]

Fashion brand to try complete turnaround: Ad review expected

Steve’s breakdown: To pull off what the new CEO at Diesel SpA wants is going to take new advertising from top to bottom. NEW YORK, NY & BREGANZE, Italy: The new chief executive of Diesel SpA wants to close stores, raise prices and expand in sneakers to turn around a denim brand that had its […]

Pandemic Changed Another Category Worth Pitching

Steve’s breakdown: Online car sales are likely to stay and all car dealerships are going to take a look at advertising. And as many of you know, car dealership advertising is big money so you might as well get in on the game. So if you have big ticket online sales experience, call your nearest […]

Brands are “reviewing” their image all over the country

Steve’s breakdown: We are truly living in a Brave New World! It’s blowing my mind but we can’t take our eye off the ball. Brands all over the country are taking a second look at their brands if there’s even the slightest scent of racism involved. If this is the type of work your agency […]

Retail Reopening Report: Updated May 20th

Steve’s breakdown: With a lot of store reopening, though with huge changes, it’s important they get the word out about how they will resume business. So here’s a sampling of who’s moving forward. And BTW, retail is the easiest and fastest category to recoup lost income from other clients so if you don’t have a […]

Roadmap to a restaurant account

Steve’s breakdown: Popeyes did just hire Gut as their lead creative shop but the CMO did leave the door open to additional agencies. Read on . . . MIAMI, FL: Paloma Azulay was quietly appointed Popeyes global chief marketing officer in January, and stepped into the role last month. Prior to that, she was global […]

Rail Company’s hires & promotions signal leads

Steve’s breakdown: Amtrak Names New CEO Amidst Largest Fleet Renewal is the headline with subline “As Amtrak appoints its new CEO, others in transportation join with signification executive appointments. The executives will do so by increasing client relations and growing promotional and marketing endeavors, specific to rail. Sounds like there’s plenty of opportunities to go around so […]

We’re a far cry from “You’ve Got Mail”

Steve’s breakdown: Remember “You’ve got Mail“ with Tom Hanks and Meg Ryan where Fox Books (AKA Barnes & Noble) put the little indie book store out of business? Well, now B&N wants to be an Indie Book Seller. Ain’t that a kick in the head? Anyway, it’s going take a kick to their advertising (and […]

CMO is out and company is changing gears: Sounds like a review

Steve’s breakdown: Ya don’t just dump the CMO position and say “The rapid pace of change in commerce necessitated adjustments to the marketing function” and have all of us thinking it’s open season on the account. Can they? OTTAWA, Canada: Shopify CMO Jeff Weiser has left the Canadian e-commerce giant, a company spokesperson confirmed today. […]

Selling toys to grown-up: Up to the task?

Steve’s breakdown: Lego sets its sights on a growing market: Stressed-out adults, is the headline but we think it’s also a call to action for agencies to get in there and tell’em how it’s done. Here’s the whole story . . . Susan Lewis, 61, left, and Andrea Joy, 57, both of Connellsville, Pa., build […]

CEO letter to employees is blue print for a pitch

Steve’s breakdown: Boeing has got some problems and the new CEO is on a mission. Those two things equal a great reason to contact the company about their corporate account. Here’s Dave’s letter. CHICAGO, IL: The following email was sent to all Boeing employees on Monday “My promise to you Let’s work together to change […]

CMO is OUT: What’s next for this iconic car company?

https://www.jaguarlandrover.com/ Steve’s breakdown: There’s quite a story going on over at Jaguar and it may be a good time to introduce the agency. Read on . . . WHITLEY, UK: Jaguar Land Rover is on the hunt for a new marketing boss after Fiona Pargeter announced she was leaving the role less than two years after […]

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