News: New CMO

Man on the street: Heineken USA Names Senior Director, Regional Marketing

Steve’s breakdown: The new guy is the face of Heineken on the street. Everything you see on the local & regional level that supports the nation campaign is under this guy. That’s a lot of creative & production; maybe some for you. WHITE PLAINS, NY: Heineken USA has appointed Darrell Johnson senior director, regional marketing. […]

Snoopy goes global: Met Life CMO promoted to EVP of Global Brand

Steve’s breakdown: The article says “the company’s acquisition of naming rights for MetLife Stadium – home of New York’s Jets and Giants – as well as reinvigoration and expansion of MetLife’s advertising and blimp marketing programs internationally” were the hallmarks of her work as CMO. I smell account reviews over seas! NEW YORK, NY: MetLife, […]

El Pollo Loco hires new CMO only 8 months after hiring new ad agency

Steve’s breakdown: This one sounds a bit fishy. Why bring in a new CMO right after a new agency? Select Resources International did the last agency search so I’d bet they won’t be handling it again if it does good into review. Here’s how we called the review back in November: El Pollo Loco Announces […]

Del Monte hires first EVP of Brands: Fruits, Pets & Soups

Steve’s breakdown: There are a lot of brands over at Del Monte and I suspect the new guy is going to extend the portfolio. And that means more brands to advertise and pitch! SAN FRANCISCO: CA: Del Monte Foods today announced the appointment of consumer goods veteran M. Carl Johnson, III as Executive Vice President, […]

They say the new guy is TayorMade to be CMO

Steve’s breakdown: There’s a lot of back slapping in this press release but don’t let that fool ya. These guys are all over the place with co-op advertising, brand launches and sponsorships. Looks like fun so get in there. CARLSBAD, CA: TaylorMade Golf Company, comprised of three of the strongest global golf brands in the […]

INXPO Announces Chief Marketing Officer

Steve’s breakdown: They say one of the reasons they hired the new guy was “he held a number of senior marketing services agency positions, notably as a VP with Design Reactor and as managing director at SUGO, two agencies known for their application development expertise.” If your shop is anywhere in that realm, time to […]

San Fran agencies should call Virgin America: New VP of Marketing

Steve’s breakdown: I suspect if Luanne is going to switch agencies, she’s going to go with a San Francisco shop becuase she has way too many friends there. So if that’s you, get on the horn and congratulate her. SAN FRANCISCO, CA: Virgin America, the California-based airline that is reinventing flying, today announces the appointment […]

DART’s new CMO has long ride ahead of him

Steve’s breakdown: DART has a good thing going but talking people who make a living in the oil business to take the train is a tall order for the best of CMOs. If you’re in town, give Nevin a call and see if there’s an opportunity for you. DALLAS, TX: Dallas Area Rapid Transit (DART) […]

FRS beverages powers up with a new CMO

Steve’s breakdown: It’s another energy/endurance drink company and it looks like they are sponsoring the  “LiveStrong” campaign by Lance Armstrong. Could be a fun ride. FOSTER CITY, CA: The FRS Co. on Thursday named Matt Kohler chief marketing officer. “Matt has a deep understanding of consumers and the CPG industry and an impressive track record […]

Nutrisystem Names New Chief Marketing Officer

Steve’s breakdown: This is a direct marketing account whether it’s TV, print or online. The timing of this new CMO is a bit strange because they just hire marketing shop Donat/Wald Company in January. I’d say it’s worth checking into. FORT WASHINGTON, PA: Nutrisystem, Inc. the leading home delivery weight loss program, is proud to […]

Pandora internet radio plays to a new drummer: Gets new CMO

Steve’s breakdown: Veteran consumer marketing executive responsible for bringing the Flip Video camera to millions takes marketing the reigns at Pandora. OAKLAND, CA: Pandora (NYSE: P), the leader in personalized internet radio, today announced that Simon Fleming-Wood has joined the company as its first Chief Marketing Officer. Stated Pandora President and CEO Joe Kennedy, “Simon’s […]

New top dog at Taco Bell marketing

Steve’s breakdown: They say they aren’t going to change agencies but they also say they’ll be loyal to IPG. Why say the latter if your not changing agencies. hmmmmm: I think there just trying to keep the phone from ringing. Oh, and here’s us reporting Taco Bell marketing officer resigns. IRVINE: CA: Yum Brands’ Taco […]

Mattel exec goes to the dark-side of gaming: New CMO at ngmoco

Steve’s breakdown: Toy guy alert! Toy guys love TV ads but on the cheap. The new guy might be different once surrounded by all these geeks. The featured video is a geek recruitment video I thought gives a cool look at the company. SAN FRANCISCO, CA: Mobile social games firm Ngmoco has hired a former […]

Capella wants to matter more: Adds CMO and international marketing exec

Steve’s breakdown: The online marketing space is the most lucrative in academia when it comes to advertising  agency clients. Plus, their last TV campaign was good enough for an agency reel so go for it. MINNEAPOLIS, MN: Capella Education Company, a provider of online post-secondary education primarily through its wholly owned subsidiary Capella University, today […]

Famers Insurance brings in a hired gun for CMO

Steve’s breakdown: I know the Farmers Insurance campaign is relatively new compared to it’s competition. On the other hand, why would they bring in a guy like this if he’s not going to shake things up. I’m not going to predict an account review here but I’d put this account on the short list. LOS […]

E! Entertainment exclames new EVP of Marketing

Steve’s breakdown: The Discovery Channel veteran now directs all advertising and promotions for the NBCUniversal-owned network and its branded platforms. Whether he’ll use an agency is uncertain but a hint is he’s a ex-agency exec himself. NEW YORK, NY: James Hitchcock officially joins E! Entertainment on Oct. 10, serving as the network’s new executive vice president of marketing. […]

Piedmont Healthcare get some new blood with CMO hire

Steve’s breakdown: This appointment goes into affect October 31st so you have time to do some research and background checks before approaching. ATLANTA, GA: Piedmont Healthcare has named Matt Gove as chief marketing officer, according to a news release from the Buckhead hospital corporation. Gove, Grady Health System’s senior vice president for marketing and external […]

Meritor to drive global brand management with new hire

Steve’s breakdown: I’m a sucker for truck accounts so I had to post this news. Meritor is a global leader in providing innovative drivetrain mobility and braking solutions for original equipment manufacturers of trucks, trailers and specialty vehicles. TROY, MI: Meritor named John Clark director of Global Brand Management and Marketing Communications. Clark reports directly to […]

Tapjoy bags Sony executive for CMO

Steve’s breakdown: If Tapjoy truly wants to become a consumer brand they better get their ad on! At least thats the pitch I’d give them and so should you. SAN FRANCISCO, CA: Moving from one of the gaming’s key brands to a mobile ad network – no matter how fast it’s growing – might seem […] anoints leader for Global Marketing

Steve’s breakdown: There are a thousand ways to market a global gaming brand. It’s enough to give the best of us attention deficit disorder. If you can help these folks sort this out, give’em a call and pitch. LONDON, UK and LOS ANGELES: CA Leading cross-platform social games company,, today announced that it is […]

Chuck E. Cheese’s stops playing around: Names new CMO

Steve’s breakdown: I knew the guy who did the ad just above so I also know these guys are notoriously cheap; as in toy industry cheap! So if you have a shop that knows how to develop and produce marketing on a tight budget, this account could be a fun one to handle. IRVING, TX: […]

The Scooter Store wheels in a new CMO

Steve’s breakdown: If you like direct TV marketing and placing ads on The Price Is Right, then this account is for you. Call now and see if you can get in on this amazing new business opportunity. OK – Seriously, these guys do a ton of advertising that could use a little sprucing up. NEW […]

New Lincoln Financial CMO may signal ad change but why is position so lame?

Steve’s breakdown: The campaign shown above launched about 3 years ago. It did pretty well; even getting a parody made of it. Hiring a CMO might be a sign of changes but one thing has me guessing. Why is a CMO reporting to the Chief Human Resources Officer? RADNOR, PA: Lincoln Financial Group today announced […]

Fieldpoint Private Appoint$ Chief Marketing Officer

Steve’s breakdown: I smell money! Lots of it getting ready to talk rich people out of theirs. Seriously, this relatively new private bank just plunked down a bunch of cash for this new CMO. Get your leather-bound portfolio over there and pitch. GREENWICH, CT: Michael White, whose work has helped shape the marketing efforts of […]

Porsche Hires New Marketing VP for US

Steve’s breakdown: This successful automotive marketing executive brings strong customer and dealer focus which could mean more local marketing. ATLANTA, GA: Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fourth […]

TrueCar gets a new CMO and it’s not soon enough

Steve’s breakdown: Lord knows this idea is not new but these folks are turning up the heat with this hire. I’m sure this operations/marketing guy will be looking for new and innovative ways to engage car buyers. Lord also knows the videos they are using now is not the way. And BTW: They’ve changed their […]

CMO finnaly fits into Saks Fifth Avenue

Steve’s breakdown: For some reason, this page gets more hits than any other on the site. Make sure to check out the 1000+ other new business leads here at Back To Saks: One hopes with this newly created position that the retailer will stretch its marketing legs and get busy. We had this account […]

Canada Calls: There’s a new Yum! marketing head

Steve’s breakdown: This news could be an opening for an agency to land a giant brand. Call the new guy up and get the conversation going. VAUGHAN, Canada: David Vivenes has been named the new chief marketing officer at Yum! Restaurants Canada, owner of the KFC, Pizza Hut and Taco Bell brands. Mr. Vivenes previously […]

Cobbler’s children do have shoes: oDesk staffs a new VP of Marketing

Steve’s breakdown: This, OpenTable Veteran is into Lead Marketing Strategy and Operations. She has received awards for her work, including an Advertising Age Marketing 100 Award. She has also been named a Power 50 Marketing Executive by Advertising Age. REDWOOD CITY, CA: oDesk, the largest and fastest-growing online employment platform, announced today that Jaleh […]

Brookfield Investment Management Appoints Global Head of Marketing

Steve’s breakdown: This new hire will be responsible for the “expansion of our marketing presence internationally” which is the type of account that could help expand your agency globally. NEW YORK, NY: Brookfield Investment Management Inc. (Brookfield Investment Management) has announced the appointment of Ms. Heather Goldman to the position of Managing Director, Global Head, […]

The Cheesecake Factory Names New CMO

Steve’s breakdown: OK – – The new guy is coming from Hollywood and before that, he had a consulting gig with Wieden + Kennedy as a client PLUS the press releases for this announcement where everywhere!. None of this makes an sense coupled with The Cheesecake Factory so I’m expecting big changes. FYI: Their talking […]

Taco Bell marketing officer resigns

Steve’s breakdown: So the CEO is going to lead marketing until they find a replacement. hmmm… Could be a great time to get in there and help these folks out. IRVINE, CA: David Ovens, chief marketing officer for Taco Bell Corp. , has resigned for personal reasons after four years in the position, the company […]

Miller Lite Marketing VP Leaving Brewer as Sales Slump

Steve’s breakdown: “Man Down!” With Bud Light going into review and now this, expect more changes at Miller Lite. And if you do get the account, do better than the Miller LiteGuards – please! CHICAGO, IL: Miller Lite brand-marketing VP Grant Leech is heading for the exit, leaving MillerCoors as sales trends on the flagship […]

Molson Coors International Hires New CMO

Steve’s breakdown: The big-beer business is in flux right now so I suspect there’s going to be more changes and shifts everywhere. Get in line at ever brewery you can to catch the new biz where ever it falls. DENVER, CO: Molson Coors Brewing Company today announced that it has strengthened the leadership team supporting […]

Ruth’s Hospitality Group has new senior vice president

Steve’s breakdown: This account is known for their airline magazine advertising. It’s boring pictures of steak but they do spend. LAKE MARY, FL: Ruth’s Hospitality Group has promoted Cheryl Henry to chief branding officer and senior vice president. Henry will start her new position Monday. She will assume the responsibilities of former chief marketing officer Jill […]

Cornwall & Seaway Valley Tourism gets new Executive Director

Steve’s breakdown: Did you ever have a feeling someone might be over their head. I have that feeling right now so if you’re in the neighborhood,  give them a call. CORNWALL, ON: Cornwall & Seaway Valley Tourism, responsible for regional tourism marketing, announced that Linda Wilson has joined the organization. Wilson joins Cornwall & Seaway […]

Dannon Names New SVP Marketing

Steve’s breakdown: In addition to this hire, Dannon named Eric O’Toole the SVP, Foodservice & Restaurant Business Unit and Luciano (Lucho) Lopez-May SVP of Sales WHITE PLAINS, NY: The Dannon Company has promoted Sergio Fuster to SVP, marketing, responsible for leading the marketing team, new product development and advertising for all Dannon fresh dairy brands. […], Inc. Names New Chief Marketing Officer

Steve’s breakdown: Handling an industry leader like Vitacost sets you up to win a bunch of additional e-commerce clients so go forth and pitch. BOCA RATON, FL:, Inc. , a leading online retailer and direct marketer of health and wellness products, announced that David Zucker was named Chief Marketing Officer effective immediately. Mr. Zucker […]

Time Warner Cable Appoints new CMO for East Region

Steve’s breakdown: This is a nuts & bolts sales & retention position. It’s got field marketing, traditional advertising, marketing communications, online support, promotions, inbound sales, outbound telemarketing, retail sales, programming, pricing/packaging management, new product rollouts, analytics, segmentation, multicultural marketing and competitive intelligence. In other words, there’s plenty of opportunity to pitch these guys something. CHARLOTTE, […]

Honda names former Chrysler exec to steer U.S. marketing

Steve’s breakdown: There are a lot of issues and changes at Honda right now and bringing in this vet might work out. What’s interesting to me is that he left the car business for a couple of years so hopefully it cleaned his palate so he can bring in those fresh ideas that are so […]

LA Inc. gets new CMO and an extra $10 million for marketing

Steve’s breakdown: The new guy has experience in retail, beverages and destination marketing and seems to be a great fit for LA. Look for him to up the ante on all marketing initiatives which could require hiring an ad agency. LOS ANGELES, CA: Mark Liberman, President and CEO of LA INC., (The Los Angeles Convention […]

Seventh Generation Adds New Chief Marketing Officer

Steve’s breakdown: We reported on the hiring of their new CEO back February. Now with a new CMO, I’m smelling big changes. Especially because the new guy was in the booze biz. Seventh Generation will be hiring a new ad agency very soon! BURLINGTON, VT: Seventh Generation, the nation’s number one Green Brand and market […]

PokerStars appoints new CMO

Steve’s breakdown: Here’s a mouth full. The new guy “will be responsible for the company’s brand and advertising, TV programming productions and media buying, online marketing including paid search, organic search, social media, regional customer relationship management and acquisition, conversion and retention campaigns for online and live poker players.” Their TV campaign features poker player […] Appoints New Vice President of Marketing

Steve’s breakdown: This account has great growth potential so get in there now before the site takes off. IRVINE, CA: Corporation, a leading online local media company, today announced the appointment of Lori Chavez as the company’s new vice president of marketing. Chavez will be responsible for leading and managing’s brand and marketing […]

Bare Necessities hires “Red Bra” campaign creator

Steve’s breakdown: Nothing better than creating an ad so hot a TV network banns it from airing. And of course, we here at The Ratti Report had to show it to you! Now Jay Dunn has another chance with Bare Necessities and one of you should be his agency! EDISON, NJ: Internet lingerie retailer Bare […]

Broadridge Financial Solutions gets new CMO

Steve’s breakdown: The new CMO has worked at Capital One, Citibank, JP Morgan Chase, GE and GE Capital so she’s used to big marketing budgets. And that’s always good news for ad agencies looking for a new account. LAKE SUCCESS, NY: Broadridge Financial Solutions, Inc. announced today that it has appointed Stefanie Shelley as its […]

Brandt Names New Chief Marketing Officer

Steve’s breakdown: These folks might be a BtoB client but they understand what it means to get the word out to the masses. And that’s always good news to new business guy. SPRINGFIELD, IL: Brandt Consolidated, Inc. has named Karl Barnhart to its senior management team as Chief Marketing Officer. Barnhart will lead Brandt’s corporate […]

Mohegan Sun hires ex-Bacardi exec to be marketing chief

Steve’s breakdown: Anyone who doesn’t think this move is going to bring big changes is living in la-la land. Get in there now if you have the juice. MOHEGAN, CT: Mohegan Sun has hired Bacardi USA’s marketing chief to be its new chief marketing officer. Paul Wright was named to the position Wednesday. He replaces […]

Subaru Names New Chief Marketing Officer

Steve’s breakdown: Back in March Subaru got a new CEO and now this. Judging by the new guys’ background, they are going to be moving towards a more digital strategy. CHERRY HILL, NJ: Subaru of America today named a new chief marketing officer, reported Automotive News, rebuilding its executive team after two top executives left […]

Aspen Skiing Co. Names VP of Marketing

Steve’s breakdown: The new guy not only has a new job, he’s also part of the Colorado Tourism Office Board of Directors so he’s got an additional $10 million in marketing budgets to over see. ASPEN, CO: Aspen Skiing Company today announced the appointment of Christian Knapp as Vice President of Marketing. “Christian comes with […]

Law Firm of Roetzel Adds New Chief Marketing Officer

Steve’s breakdown: Law firm marketing can go in a number of directions depending on the vision of the CMO. Check in to see what hers is. AKRON, OH: The law firm of Roetzel & Andress LPA is pleased to announce that Tia Atchison has joined the firm as the new chief marketing officer, overseeing the […]

Bozzuto Homes Names New Senior Director of Marketing

Steve’s breakdown: The new Senior Director is an ex-advertising executive and understands the value agencies bring. I’d give her a call and see what the plan is. GREENBELT, MD: The Bozzuto Group, a Greenbelt-MD based real estate services company, today announced that Cathy Leaning has been named senior director of marketing for Bozzuto Homes, one […]

The Receivables Exchange Appoints Chief Marketing Officer

Steve’s breakdown: These guys are half collection agency and half financing company – I think. Truly wrapping ones head around this business model is half the challenge so if you’re hip to it, go for it. Client website: NEW YORK, NY: The Receivables Exchange, the online marketplace for U.S. receivables sales, today announced the appointment […]

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