News: New CMO

Cobbler’s children do have shoes: oDesk staffs a new VP of Marketing

Steve’s breakdown: This Amazon.com, OpenTable Veteran is into Lead Marketing Strategy and Operations. She has received awards for her work, including an Advertising Age Marketing 100 Award. She has also been named a Power 50 Marketing Executive by Advertising Age. REDWOOD CITY, CA: oDesk, the largest and fastest-growing online employment platform, announced today that Jaleh […]

Brookfield Investment Management Appoints Global Head of Marketing

Steve’s breakdown: This new hire will be responsible for the “expansion of our marketing presence internationally” which is the type of account that could help expand your agency globally. NEW YORK, NY: Brookfield Investment Management Inc. (Brookfield Investment Management) has announced the appointment of Ms. Heather Goldman to the position of Managing Director, Global Head, […]

The Cheesecake Factory Names New CMO

Steve’s breakdown: OK – – The new guy is coming from Hollywood and before that, he had a consulting gig with Wieden + Kennedy as a client PLUS the press releases for this announcement where everywhere!. None of this makes an sense coupled with The Cheesecake Factory so I’m expecting big changes. FYI: Their talking […]

Taco Bell marketing officer resigns

Steve’s breakdown: So the CEO is going to lead marketing until they find a replacement. hmmm… Could be a great time to get in there and help these folks out. IRVINE, CA: David Ovens, chief marketing officer for Taco Bell Corp. , has resigned for personal reasons after four years in the position, the company […]

Miller Lite Marketing VP Leaving Brewer as Sales Slump

Steve’s breakdown: “Man Down!” With Bud Light going into review and now this, expect more changes at Miller Lite. And if you do get the account, do better than the Miller LiteGuards – please! CHICAGO, IL: Miller Lite brand-marketing VP Grant Leech is heading for the exit, leaving MillerCoors as sales trends on the flagship […]

Molson Coors International Hires New CMO

Steve’s breakdown: The big-beer business is in flux right now so I suspect there’s going to be more changes and shifts everywhere. Get in line at ever brewery you can to catch the new biz where ever it falls. DENVER, CO: Molson Coors Brewing Company today announced that it has strengthened the leadership team supporting […]

Ruth’s Hospitality Group has new senior vice president

Steve’s breakdown: This account is known for their airline magazine advertising. It’s boring pictures of steak but they do spend. LAKE MARY, FL: Ruth’s Hospitality Group has promoted Cheryl Henry to chief branding officer and senior vice president. Henry will start her new position Monday. She will assume the responsibilities of former chief marketing officer Jill […]

Cornwall & Seaway Valley Tourism gets new Executive Director

Steve’s breakdown: Did you ever have a feeling someone might be over their head. I have that feeling right now so if you’re in the neighborhood,  give them a call. CORNWALL, ON: Cornwall & Seaway Valley Tourism, responsible for regional tourism marketing, announced that Linda Wilson has joined the organization. Wilson joins Cornwall & Seaway […]

Dannon Names New SVP Marketing

Steve’s breakdown: In addition to this hire, Dannon named Eric O’Toole the SVP, Foodservice & Restaurant Business Unit and Luciano (Lucho) Lopez-May SVP of Sales WHITE PLAINS, NY: The Dannon Company has promoted Sergio Fuster to SVP, marketing, responsible for leading the marketing team, new product development and advertising for all Dannon fresh dairy brands. […]

Vitacost.com, Inc. Names New Chief Marketing Officer

Steve’s breakdown: Handling an industry leader like Vitacost sets you up to win a bunch of additional e-commerce clients so go forth and pitch. BOCA RATON, FL: Vitacost.com, Inc. , a leading online retailer and direct marketer of health and wellness products, announced that David Zucker was named Chief Marketing Officer effective immediately. Mr. Zucker […]

Time Warner Cable Appoints new CMO for East Region

Steve’s breakdown: This is a nuts & bolts sales & retention position. It’s got field marketing, traditional advertising, marketing communications, online support, promotions, inbound sales, outbound telemarketing, retail sales, programming, pricing/packaging management, new product rollouts, analytics, segmentation, multicultural marketing and competitive intelligence. In other words, there’s plenty of opportunity to pitch these guys something. CHARLOTTE, […]

Honda names former Chrysler exec to steer U.S. marketing

Steve’s breakdown: There are a lot of issues and changes at Honda right now and bringing in this vet might work out. What’s interesting to me is that he left the car business for a couple of years so hopefully it cleaned his palate so he can bring in those fresh ideas that are so […]

LA Inc. gets new CMO and an extra $10 million for marketing

Steve’s breakdown: The new guy has experience in retail, beverages and destination marketing and seems to be a great fit for LA. Look for him to up the ante on all marketing initiatives which could require hiring an ad agency. LOS ANGELES, CA: Mark Liberman, President and CEO of LA INC., (The Los Angeles Convention […]

Seventh Generation Adds New Chief Marketing Officer

Steve’s breakdown: We reported on the hiring of their new CEO back February. Now with a new CMO, I’m smelling big changes. Especially because the new guy was in the booze biz. Seventh Generation will be hiring a new ad agency very soon! BURLINGTON, VT: Seventh Generation, the nation’s number one Green Brand and market […]

PokerStars appoints new CMO

Steve’s breakdown: Here’s a mouth full. The new guy “will be responsible for the company’s brand and advertising, TV programming productions and media buying, online marketing including paid search, organic search, social media, regional customer relationship management and acquisition, conversion and retention campaigns for online and live poker players.” Their TV campaign features poker player […]

Local.com Appoints New Vice President of Marketing

Steve’s breakdown: This account has great growth potential so get in there now before the site takes off. IRVINE, CA: Local.com Corporation, a leading online local media company, today announced the appointment of Lori Chavez as the company’s new vice president of marketing. Chavez will be responsible for leading and managing Local.com’s brand and marketing […]

Bare Necessities hires “Red Bra” campaign creator

Steve’s breakdown: Nothing better than creating an ad so hot a TV network banns it from airing. And of course, we here at The Ratti Report had to show it to you! Now Jay Dunn has another chance with Bare Necessities and one of you should be his agency! EDISON, NJ: Internet lingerie retailer Bare […]

Broadridge Financial Solutions gets new CMO

Steve’s breakdown: The new CMO has worked at Capital One, Citibank, JP Morgan Chase, GE and GE Capital so she’s used to big marketing budgets. And that’s always good news for ad agencies looking for a new account. LAKE SUCCESS, NY: Broadridge Financial Solutions, Inc. announced today that it has appointed Stefanie Shelley as its […]

Brandt Names New Chief Marketing Officer

Steve’s breakdown: These folks might be a BtoB client but they understand what it means to get the word out to the masses. And that’s always good news to new business guy. SPRINGFIELD, IL: Brandt Consolidated, Inc. has named Karl Barnhart to its senior management team as Chief Marketing Officer. Barnhart will lead Brandt’s corporate […]

Mohegan Sun hires ex-Bacardi exec to be marketing chief

Steve’s breakdown: Anyone who doesn’t think this move is going to bring big changes is living in la-la land. Get in there now if you have the juice. MOHEGAN, CT: Mohegan Sun has hired Bacardi USA’s marketing chief to be its new chief marketing officer. Paul Wright was named to the position Wednesday. He replaces […]

Subaru Names New Chief Marketing Officer

Steve’s breakdown: Back in March Subaru got a new CEO and now this. Judging by the new guys’ background, they are going to be moving towards a more digital strategy. CHERRY HILL, NJ: Subaru of America today named a new chief marketing officer, reported Automotive News, rebuilding its executive team after two top executives left […]

Aspen Skiing Co. Names VP of Marketing

Steve’s breakdown: The new guy not only has a new job, he’s also part of the Colorado Tourism Office Board of Directors so he’s got an additional $10 million in marketing budgets to over see. ASPEN, CO: Aspen Skiing Company today announced the appointment of Christian Knapp as Vice President of Marketing. “Christian comes with […]

Law Firm of Roetzel Adds New Chief Marketing Officer

Steve’s breakdown: Law firm marketing can go in a number of directions depending on the vision of the CMO. Check in to see what hers is. AKRON, OH: The law firm of Roetzel & Andress LPA is pleased to announce that Tia Atchison has joined the firm as the new chief marketing officer, overseeing the […]

Bozzuto Homes Names New Senior Director of Marketing

Steve’s breakdown: The new Senior Director is an ex-advertising executive and understands the value agencies bring. I’d give her a call and see what the plan is. GREENBELT, MD: The Bozzuto Group, a Greenbelt-MD based real estate services company, today announced that Cathy Leaning has been named senior director of marketing for Bozzuto Homes, one […]

The Receivables Exchange Appoints Chief Marketing Officer

Steve’s breakdown: These guys are half collection agency and half financing company – I think. Truly wrapping ones head around this business model is half the challenge so if you’re hip to it, go for it. Client website: NEW YORK, NY: The Receivables Exchange, the online marketplace for U.S. receivables sales, today announced the appointment […]

Simplexity Appoints EVP and Chief Marketing Officer

Steve’s breakdown: Their brand WireFly has been the Internet’s #1 authorized agent for every major cell phone carrier in the United States since 2003 so consider this a “gateway” client. RESTON, VA: Simplexity, the Internet’s leading online retailer of cell phones and service plans, today announced the appointment of Dave Rook as Executive Vice President […]

InterContinental Hotels Chief Marketing Officer To Leave

Steve’s breakdown: According to one source, they are looking for a new marketing chief with weighty experience in brands as the world’s largest hotel operator by number of rooms seeks to ramp up global growth from its existing chains and new portfolio additions. And you know our philosophy regarding hiring new CMOs. Help them find […]

Coca-Cola names senior vice president, North America marketing

Steve’s breakdown: This news seems to be getting out in drips as if they don’t want to make a big deal about it. Either way, Alison is a Coke vet and will probably hold the company line. But that doesn’t mean introducing yourself with a hearty congratulations would hurt. ATLANTA, GA: Coca-Cola Co.’s freshly-named top […]

BB&T appoints banking veteran to lead branding, product marketing and advertising

Steve’s breakdown: If you don’t know much about this regional bank, their website says “Building on a tradition of excellence in community banking that stretches back to 1872, BB&T continues to offer clients a complete range of financial services including banking, lending, insurance, trust, and wealth management solutions.” This new marketing head is a bit […]

LiveOps Names SVP of Marketing

Steve’s breakdown: Normally we don’t post software news because their marketing efforts tend not to be ad agency type campaigns but this looks different. Their talking about “strategic marketing initiatives, including all marketing campaigns and field outreach, product and partner marketing, branding and marketing communications.” Sounds like an OPP! (as in opportunity) SANTA CLARA, CA: […]

Mississippi Gulf Coast Convention & Visitors Bureau gets new chief

Steve’s breakdown: We reported on the creation of this organization back in March. That’s when we said to be ready when they pull the trigger. Hopefully you did just that because they are off and running. BILOXI, MS: A familiar face is taking over as executive director for the Mississippi Gulf Coast Convention and Visitors […]

Time Warner Cable Names EVP, CMO of Residential Services

Steve’s breakdown: This is one of the most competitive and even mean-spirited industries out there. One false move and you’re toast. Look for the new guy to add more weapons to his marketing arsenal. And maybe that means another agency NEW YORK, NY: Jeffrey A. Hirsch has been named Executive Vice President and Chief Marketing […]

Church’s Chicken names new SVP, Brand Marketing

Steve’s breakdown: The great thing about restaurant accounts is you can have more than one. If fact, the client prefers it! So if you have a restaurant on your client roster that’s not a QSR, go forth and pitch! ATLANTA, GA: Church’s Chicken announced today that Joel Bulger has joined the company as Senior Vice […]

Centerplate promotes marketing VP to CMO

Steve’s breakdown: The sports, entertainment & hospitality industries are all part of the Centerplate business which gives this client what I call “Case Study-ability.” If you’re handling this client, you can use their case study to pitch hundreds of accounts. Now that’s how a new biz guy thinks!! UPDATE 7/13: Centerplate is Nation’s Fastest Growing […]

Aston Luxury Group creates and fills EVP of Marketing position

Steve’s breakdown: I’ve said it before. Whenever a company creates a new marketing head position, changes are on the way faster than usual. Plus they have 4 very distinct brands to market so there might be more opportunity here than one might think. NEW YORK, NY: Aston Luxury Group (ALG), a US division of the […]

First California Appoints Chief Marketing Officer

Steve’s breakdown: Newly created positions are always a sign of more changes to come. And being a retail bank, advertising is always involved. WESTLAKE VILLAGE, CA: First California Financial Group, Inc. today announced that Diane Dickerson has been appointed senior vice president and chief marketing officer (CMO), a newly created position. In her position as […]

Safety-Kleen appoints their first Chief Marketing Officer

Steve’s breakdown: Two green accounts in one day! And this one has products I’d actually buy. The new CMO probably has his hands full and could use some guidance from a marketing vet so give him a call. PLANO, TX: Safety-Kleen Systems, Inc., has appointed Curtis C. Knapp as chief marketing officer and senior vice […]

Schiff Nutrition International Names Chief Marketing Officer

Steve’s breakdown: P&G alert! You never know what’s going to happen when a P&G alum gets a CMO job but I’d bet on on some big changes including a new agency. SALT LAKE CITY, UT: Schiff Nutrition International, Inc. appointed Jennifer Steeves-Kiss Senior Vice President — Chief Marketing Officer.. Tarang Amin, president and chief executive […]

Anvil Knitwear Names new Executive Vice President of Marketing

Steve’s breakdown: We love green companies and here’s one that’s not only doing it right, they’re showing off their green-ness right. See if Heather could use some help getting the word out. NEW YORK, NY: Anvil Knitwear today announced that Heather Stefani has joined the sportswear company as Executive Vice President of Marketing, directly reporting […]

Russo Development gets new marketing chief

Steve’s breakdown: Here’s a classic real estate account and a young do getter. The perfect combination to pitch. CARLSTADT, NJ: Lisa Sikora has been appointed director of marketing of Russo Development, joining the management team with eight years of real estate marketing experience. She will oversee all marketing, public relations, branding and advertising initiatives of […]

Post University has their first CMO

Steve’s breakdown: Post has been around for a long time. So I think this new position is even more of a big deal. Look for the university to step up their social media marketing in addition to their traditional efforts. WATERBURY, CT: Post University, a traditional university with an excellent online program, announced today it […]

Whistler specialist hired to lead area marketing

Steve’s breakdown: A few months ago Sun Valley decided to go after young affuents. Then they needed a new marketing chief and here she is. The president of the organization said “Very clearly this is a new initiative, and solid leadership is imperative.” As a new business guy, that means there’s a new agency a-comin’. […]

Great-West hires new chief marketing officer

Steve’s breakdown: Great West has 3,100 employees, $2.4 billion in revenues and more than 50 locations across the nation. So if you haven’t heard of these guys, not to worry, they are big enough to pitch. GREENWOOD VILLAGE, CO: Joe Greene was named senior vice president and chief marketing officer at Great-West Life & Annuity […]

YouSendIt Continues Aggressive Expansion With New CMO & Sales VP

Steve’s breakdown: We are talking global growth here with new marketing and sales chiefs. If you don’t smell opportunity it’s time for a check-up. CAMPBELL, CA: YouSendIt, the worldwide leader in file sharing solutions for professionals, today announced the appointment of Sandra Vaughan as chief marketing officer. Vaughan brings extensive enterprise, e-commerce and security applications […]

Navistar names new chief marketing officer

Steve’s breakdown: Does the kid in you wants this account sooo bad you’ll even deal with their dealer ship network? Well, that means you’ll be good with calling the new guy up. WARRENVILLE, IL: Navistar, a manufacturer and marketer of medium and heavy trucks, has named Al Saltiel as the new chief marketing officer. In […]

Vail Resorts Names New Chief Marketing Officer

Steve’s breakdown: Another package-goods executive goes into the destination industry. She’s used to big agencies but will probably appreciate and agency with local and category experience. BROOMFIELD, CO: Vail Resorts, Inc. today announced the appointment of Kirsten A. Lynch as the new chief marketing officer for the Company. Lynch will assume responsibilities for the Company’s […]

New Mexico Tourism Director Plans New Approach

Steve’s breakdown: Here’s an ex-Quaker Oats executive taking on New Mexico tourism. This account has been all over the place with their alien campaign and then there was the “Be Enchanted” effort. Neither really worked. Hopefully her traditional package goods background can steer them in the right direction. She’ll probably need help so get in […]

BET Networks Names Executive Vice President of Marketing

Steve’s breakdown: Here’s an opening to get into the Viacom family which includes Nickelodeon, Comedy Central and MTV. I’d send flowers to congratulate Vicky but I’m old fashion. NEW YORK, NY: BET Networks, the leading provider of entertainment for the African-American audience and consumers of Black culture globally, has named industry veteran Vicky Free as […]

Depomed Names Vice President of Marketing

Steve’s breakdown: Depomed has one brand on the market with another on the way. It may sound like small potatoes but this is pharma so give the new guy a call and get acquainted. MENLO PARK, CA: Depomed, Inc. announced today that Kevin Weber will join the company as Vice President of Marketing effective July […]

Ceva Appointes Director of Marketing, Companion Animals

Steve’s breakdown: Look, it’s a pharma company for animals. Luckily they don’t have the regulatory restrictions the people pharma folks have so if you want to break into the business, here’s a great starting point. LENEXA, KS: Ceva Animal Health today announced that Steve Hoffman, a 17-year veteran of the animal health business, has joined […]

New Leader tapped for New Orleans Tourism Marketing Corp.

Steve’s breakdown: We’ve been writing about New Orleans tourism for months now but this is a dynamic situation down there. Will the local boy keep things where they are or try to do something more. Either way, one should be keep an eye on this account in case there’s any movement. NEW ORLEANS, LA: A […]

Kia Motors America Announces New Director of Public Relations

Steve’s breakdown: Kia is on a bit of a roll and this appointment of a highly experienced car guy means they’re going to shout it from the mountain tops. Time to get the auto creds together and pitch! IRVINE, CA: Kia Motors America named Scott McKee director of public relations today, reporting to vice president […]

Redco Foods Names New CEO

Steve’s breakdown: We love it when a marketing guy becomes a CEO because we speak the same language. And so do you so congratulate Debo and make the introductions. LITTLE FALLS, NY: Debo Mukherjee has been named chief executive officer of Redco Foods Inc. and will lead Salada Tea, Red Rose Tea, Teekanne Tea and […]

Group 1 Consolidates Regional Markets & Names Marketing Leader

Steve’s breakdown: Here’s someones chance to get in the car business! Group 1 owns and operates 105 automotive dealerships, with 136 franchises and 28 collision centers, in the United States and in the United Kingdom and now finally has a marketing leader. Expect to see a review of much of its communications strategy in the […]

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