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Steve’s breakdown: Mike Dwyer ([email protected]) will serve as president of Goodyear’s North America Consumer business and Renee Radabaugh (Renee [email protected]) will take his place as VP of the North America Consumer Channels and Categories teams. AKRON, OH: The Goodyear Tire & Rubber Company named Mike Dwyer president of Goodyear’s North America Consumer business, effective immediately. […]
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Steve’s breakdown: The entire industry is jumping—and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the moves, but below is a roundup from the past few months […]
Steve’s breakdown: Levi Strauss & Co. is “capitalizing on the opportunities created by the global pandemic, which has accelerated changes in consumer behavior and the competitive landscape”. That one quote is the reason we’re talking about Levi’s. See the bolded names below. The featured spot’s message, which ran 2 years ago, works for me today. […]
Steve’s breakdown: So there’s been a lot of movement in the C-Suite at Blaze Fast-Fire’d Pizza including hiring a new CMO. With all this change, this might a be a great time to introduce the agency. Keep in mind, the CEO used to be the CFO so there’s that (yuck) Last years’ LeBron AKA “Ron” […]
Steve’s breakdown: Kjell Gruner becomes Head of Porsche North America. The previous Head of Marketing at Porsche seems to be big on movie creative. Maybe that will be taken to the next level! BTW: This was translated from German so, you know, “Farfanoogin”. EASTON, PA: The personnel change in sales at the Volkswagen brand has […]
Steve’s breakdown: The nine brands can be seen at this link and they include extracts, remedies, beverages & confections. The new CMO worked at Young & Rubicam so she’s no stranger to the new business pitch scene. SANTA ROSA, CA: Manufacturing company CannaCraft appointed two new executives to its team: Chief Marketing Officer Angela Pih and Vice President […]
Steve’s breakdown: You know we love when a marketing pro takes the lead at a company like Jones Soda. Not only do we expect changes at the comapny, we expect positive changes so jump on board! SEATTLE, WA: Jones Soda Co., the original craft soda known for its unconventional flavors and user-designed label artwork, has […]
Steve’s breakdown: Just Salad looks to be getting ready for a marketing push with these two hires. Might as well introduce the agency before they make any real marketing decisions. NEW YORK, NY: Just Salad today announced two executive appointments: Andy Rooks as the brand’s first chief marketing officer, and Apolinar Chavez as the new chief […]
Steve’s breakdown: Between Chicken Salad Chick‘s new CMO, CDO & COO and the fact we couldn’t a TV spot that was less than 5 years old, we believe a new campaign is just around the corner. Pitch One! AUBURN, AL: Chicken Salad Chick, the nation’s only southern inspired, fast casual chicken salad restaurant concept, announced today […]
Steve’s breakdown: Think about brands like OnStar, ACDelco and GM Genuine Parts. They all have a new boss that’s above the GM CMO! Sometimes to get a car account, you have to win a non-car car account. DETROIT, MI: General Motors is elevating the current head of Cadillac to a companywide sales, service and marketing […]
Steve’s breakdown: Too many big changes not to warn Bayer’s present advertising agency of record. Might as well introduce your agency while they are on their heels. WHIPPANY, NJ: Bayer Consumer Health announced on Tuesday it has added new responsibilities to two of its top executives. The appointments were made to help strengthen the Whippany-based company’s position […]
Steve’s breakdown: Rent the Runway is in so much trouble that an agency pitch would be a breathe of fresh air. I’ve done it a bunch of times and at the very least, you get their problems off their minds. NEW YORK, NY: Rent the Runway‘s chief technology officer, Josh Builder, will leave at the […]
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