To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: From the “Not for nothin’ file”, here’s a doozy. 1) After 120 years, The Comité Champagne now is pissed at Miller High Life’s slogan. What happen? Their ancestors […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: From the Not for Nothin’ file . . . Guys, I know you think TicTok is just soooo cool. I know, I know . . . but please […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: Cannabis Media Council has a partnership with Hearst Newspapers will put the campaign in mainstream media outlets. Now your cannabis client or perspective client has a ally so […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: Fresh from AdWeek. I don’t agree with all of it (mostly because it’s not a great system for indy agencies) but the article is worth a look. EVERYWHERE, […]
Steve’s breakdown: From our “Not for Nothin'” file . . . whether you’re pitching a social media account, have a social media client or are just freaked-out by the country […]
Steve’s breakdown: Just a little somethin’-somethin’ to think about to start your week. “When the agency-client relationship is like forcing a square peg into a round hole”. EVERYWHERE, USA: Just […]
Steve’s breakdown: That’s good news for smaller ad agencies. Take advantage . . . EVERYWHERE, USA: Most small business owners expect a recession, and many are cutting back on expenses […]
Steve’s breakdown: The big agencies and search consultants are peeing their pants because of lame reasons. Time to pick up steam and take what they’re not pitching. SUPPOSEDLY, EVERYWHERE, USA: […]
Steve’s breakdown: 4A’s and ANA surveyed marketers and agencies on what’s important. Read on . . . EVERYWHERE, USA: Pitching for new business is filled with problems. Pitches are too […]
Steve’s breakdown: The 2022 annual Loyalty Leaders List gives the loyalty rankings for the top 100 brands, out of the 1,624 brands we assessed in a cross-category analysis of 142 […]
Steve’s breakdown: Need I say more. The brand has got a problem . . . FAYETTEVILLE, AR: A food company executive was arrested on a pair of charges after reportedly biting […]
Steve’s breakdown: We shared the worst songs to ever appear in ads. Now, here are some of the most inspired tracks used to sell everything from cars and kicks to California […]
Steve’s breakdown: Time to rethink your priorities if you landed on this list . . . EVERYWHERE, USA: The report, released in partnership with Comms Declare, charts 15 years of […]
Steve’s breakdown: This is just a little wisdom from the industry. “You want them to say ‘yes’ to an attractive opportunity—not “no” to an ugly process” EVERYWHERE, USA: Top agencies […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: The headline is: Planet Fitness appointed Barkley its agency of record after 11 months of working with a bespoke team at Publicis. I have been saying for years […]
Steve’s breakdown: If I were to pick one of these clients to approach, it would be tinder. Harris Beber, chief marketing officer, Waze Waze As the Google-owned navigation app seeks […]
Steve’s breakdown: Remember when the advertising industry had an unwritten law that we wouldn’t do liquor TV or Radio advertising. It lasted for decades. Then there’s the idea of not […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: My opinion on this is it depends on the amount of resources it will take to win the business. Plus accounts like this usually come with a lot […]
Steve’s breakdown: Sometimes we just like to pass along research. Here’s some from R3. I personally don’t agree with lots of what’s said in the article but I’ll be happy […]
Steve’s breakdown: Here’s some good news regarding clients counting on ad agencies instead of doing it in-house. EVERYWHERE, USA: A majority (58%) of CMOs are comfortable or very comfortable developing […]
Agencies Reveal Their Red Flags When Evaluating New Business Opportunities EVERYWHERE, USA: Thanks to a series of tweets from Coinbase CEO Brian Armstrong and the subsequent replies from The Martin Agency […]
Steve’s breakdown: As a new business professional my entire career, I’ve always have been in favor of doing spec work to get into certain clients board rooms. The fact is […]
Steve’s breakdown: 12 top marketers confess their non-negotiables and red flags EVERYWHERE, USA: Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing officer has made […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
As citizens of the world, we all should take an active role and work with others to make our planet more peaceful. We can’t be like agencies in the Ukraine […]
Steve’s breakdown: Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. EVERYWHERE, USA: Last year was full of headline-grabbing […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: We don’t actually agree with the order of this list (Bozoma will be gone from Netflix in months) but nevertheless, it covers all the important ones. If you […]
Steve’s breakdown: Well the 4As did something great. They released an agency review participation contract to curb ghosting and other bad practices. As if it wasn’t bad enough to wait […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: Cigarette maker Philip Morris USA sold the Montana property and some are disappointed; ‘I decided now’s a good time to try to quit’ Is this the last nail? […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: We know it’s stupid to say “that’s a great idea – pitch it to your clients”. I mean, we’re not stupid but maybe a little. The thing here […]
Steve’s breakdown: And now for some good news! EVERYWHERE, USA: Ad giants like WPP and Omnicom are hiring again across departments after a crushing 2020. Agencies including VMLY&R, R/GA, and […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: “Can young creatives convince Big Advertising to ditch Big Oil?” Good question! If you go to the Clean Creatives website, you can find this list of companies they […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: “Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders and found 1/3 are considering an agency change.” That statement could scare some agencies […]
Steve’s breakdown: There’s a lot here to unpack but it’s worth a look. EVERYWHERE, USA: Millennials still can’t get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once […]
Steve’s breakdown: If you are asking how this news is a new business lead, then it’s probably not. On the other hand, we believe there are dozens of possible ways […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: We’re not buying this campaign. The idea is nice but the line “I’m a Ram” is stupid. No one calls themselves “A Brand”. Maybe just the brand like, […]
Steve’s breakdown: Agencies ask me about search consultants all the time. The main thing about these folks is you should be aware of them. Maybe even make friends with them. […]
Steve’s breakdown: The other day I had the pleasure to be a guest on the Advertising Stories podcast with renowned new business expert Peter Levitan. He coaches digital and advertising […]
Steve’s breakdown: Just a little something from The Wall Street Journal we thought would be interesting. EVERYWHERE, USA: New research suggests having a model look away from the camera makes […]