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Steve’s breakdown: My opinion on this is it depends on the amount of resources it will take to win the business. Plus accounts like this usually come with a lot of caché & exposure. So as with most situations, I say go for it unless it’s a major up hill battle. EVERYWHERE, USA: What do […]
Steve’s breakdown: Sometimes we just like to pass along research. Here’s some from R3. I personally don’t agree with lots of what’s said in the article but I’ll be happy to discuss it with you. EVERYWHERE, USA: Mediahub’s global leader, John Moore, hasn’t defended a piece of business in years. By the time accounts get […]
Steve’s breakdown: Here’s some good news regarding clients counting on ad agencies instead of doing it in-house. EVERYWHERE, USA: A majority (58%) of CMOs are comfortable or very comfortable developing and executing a TV buying strategy in an increasingly complex video environment, according to a survey of marketers commissioned by The CMO Club and shopper intelligence provider […]
Agencies Reveal Their Red Flags When Evaluating New Business Opportunities EVERYWHERE, USA: Thanks to a series of tweets from Coinbase CEO Brian Armstrong and the subsequent replies from The Martin Agency CEO Kristen Cavallo, a spotlight was put not just on who owns intellectual property from a pitch, but the whole new business process. The majority of […]
Steve’s breakdown: As a new business professional my entire career, I’ve always have been in favor of doing spec work to get into certain clients board rooms. The fact is it works. For me personally, doing spec work got my agencies Coty, Romano’s Macaroni Grill, On The Border Mexican Grill & Cantina, Roll Royce Motor […]
Steve’s breakdown: 12 top marketers confess their non-negotiables and red flags EVERYWHERE, USA: Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing officer has made stops at General Mills, Coca-Cola and Taco Bell, so he’s learned a thing or two about working with ad agencies. And just as all symbiotic […]
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As citizens of the world, we all should take an active role and work with others to make our planet more peaceful. We can’t be like agencies in the Ukraine who “are ready to fight to the death” but we should have their backs. What to do? Pitch every client you have a pro-Ukraine campaign. […]
Steve’s breakdown: Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. EVERYWHERE, USA: Last year was full of headline-grabbing account reviews and consolidations, as blue-chip brands such as Coca-Cola, Facebook/Meta and Unilever shifted billions of dollars in business to new agencies or consolidated accounts at existing roster agencies. […]
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Steve’s breakdown: We don’t actually agree with the order of this list (Bozoma will be gone from Netflix in months) but nevertheless, it covers all the important ones. If you want any contact information regarding these folks, let us know and we’ll get it over to ya. 1. Bozoma Saint John Title: Chief Marketing Officer Company: Netflix […]
Steve’s breakdown: Well the 4As did something great. They released an agency review participation contract to curb ghosting and other bad practices. As if it wasn’t bad enough to wait weeks for a decision, never hearing anything has got to stop and here’s how! EVERYWHERE, USA: The 4A’s is releasing an agency review participation agreement […]
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Steve’s breakdown: Cigarette maker Philip Morris USA sold the Montana property and some are disappointed; ‘I decided now’s a good time to try to quit’ Is this the last nail? Depends on your perspective . . . MONTANA: Christine Dorgan has a box full of swag and gear she ordered with points from the back […]
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Steve’s breakdown: We know it’s stupid to say “that’s a great idea – pitch it to your clients”. I mean, we’re not stupid but maybe a little. The thing here is, if “Joey no Brainy” can get a concept & execute it in no time flat, that’s a thing! Just sayin’. This one: Betting on […]
Steve’s breakdown: And now for some good news! EVERYWHERE, USA: Ad giants like WPP and Omnicom are hiring again across departments after a crushing 2020. Agencies including VMLY&R, R/GA, and The Martin Agency have open roles at a variety of levels. But some recruiters say finding candidates to fill the roles has been difficult. After […]
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Steve’s breakdown: “Can young creatives convince Big Advertising to ditch Big Oil?” Good question! If you go to the Clean Creatives website, you can find this list of companies they want all ad agencies to drop as clients. There’s 14,105 of them. True, many don’t use ad agencies but many do. So what are you […]
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Steve’s breakdown: “Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders and found 1/3 are considering an agency change.” That statement could scare some agencies but make the hungry ones drool. EVERYWHERE, USA: Nearly one-third of U.S. brands may be contemplating switching up their ad agency in the next six […]
Steve’s breakdown: There’s a lot here to unpack but it’s worth a look. EVERYWHERE, USA: Millennials still can’t get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once again compiled its “Millennials’ Top 100 Brands” based on a survey of 1,000 millennial consumers. While some of the top brands stick around year after […]
Steve’s breakdown: If you are asking how this news is a new business lead, then it’s probably not. On the other hand, we believe there are dozens of possible ways to turn this into an agency opportunity. Let me know what you think . . . Here’s the headline that came out yesterday: If You […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: We’re not buying this campaign. The idea is nice but the line “I’m a Ram” is stupid. No one calls themselves “A Brand”. Maybe just the brand like, I am Ford but A Ford. Just imagine if Jeep Cherokee did this . . . The client must have pushed this through but the […]
Steve’s breakdown: Agencies ask me about search consultants all the time. The main thing about these folks is you should be aware of them. Maybe even make friends with them. This is especially important if you are an Independent Agency because they always call the giant holding companies like WPP, IPG etc first. On the […]
Steve’s breakdown: The other day I had the pleasure to be a guest on the Advertising Stories podcast with renowned new business expert Peter Levitan. He coaches digital and advertising agencies on how to build exceptional & unignorable business development programs. It was a lot of fun and I don’t expect you to listen to […]
Steve’s breakdown: Just a little something from The Wall Street Journal we thought would be interesting. EVERYWHERE, USA: New research suggests having a model look away from the camera makes an emotional ad more effective; the opposite is true of an ad designed to be informative To make an ad more effective, sometimes it pays […]
Steve’s breakdown: Say what you want but last Wednesday “is a day that will live in infamy”, to quote FDR, and corporate America is just not having it. So where’s the new business lead? It’s a moving target but there will be a lot of cash that’s not going where it was planned to go […]
Steve’s breakdown: Nobody’s leaving 2020 unscathed — especially marketers. But according to CallRail’s research, many agencies weathered storm after storm surprisingly well. They surveyed 167 global digital marketing agency leaders and found that many actually expect increased revenue from 2019. Those who profited most reassessed and reevaluated their businesses. This report reveals the steps they […]
. . . because we can see the end is sight. Steve’s Just Sayin’: This is no time to muddle through work. Yeah, a lot of us did during the summer but now it’s time to power through! So here’s the plan: Be the first to contact that perfect client for your agency we write […]
Steve’s breakdown: Just wanted to share this good news to most or our membership. That’s right, most of our members are not part of a holding company and it is our hope more will split away from the lumbering behemoths. BTW: The image is from a presentation given by an executive of the indie agency […]
Say what you want but when the the American Beef Council spokesman, Sam Elliott, tells you to vote democrat, it gets Real.
Steve’s breakdown: Tabaholics Unite and Buy this Brand. Maybe just offer Coca-Cola to work the brand for free. I don’t know what the answer is but I don’t like this. ATLANTA, GA: Coca-Cola will stop making its iconic Tab soda, the company said in a statement. Tab, introduced in 1963, was the company’s first diet cola. After […]
Steve’s breakdown: So here’s Forbes list of the World’s Most Influential CMO’s. And we have the full report at this link: The World’s Most Influential CMOs Send them a note of Congratulations and start a conversation. #1 Phil Schiller Senior VP of Worldwide Marketing, Apple Apple’s annual World Wide Developers Conference went virtual this year, […]
Steve’s opinion: I love this spot for Memphis! It’s gritty, fun, real, smart, uses “touch points” beautifully and, most importantly, it will bring folks out! But after doing all this great production work, someone got lazy and used the most lame, overused, outdated tagline formula. The three words with periods. “Eat. Love. Local.” Great sentiment […]
Steve’s breakdown: Introducing Small Agency Monday!! “Various independents are coming together to rally support for themselves and their peers” is the sub-headline and we think participating would be a great idea! “Any independent agency of any size can submit to be featured on the platform via the website or by emailing [email protected]” Here’s their URL […]
Steve’s breakdown: Amazing, Burger King is pulling the “Corn Syrup” bit on McDonald’s just like Bud Light did to Miller Lite & Coors Light. Well, then that’s it. Let the floodgates open. Find your client who also doesn’t use Corn Syrup and ride the wave with your own ad. Better still, use it in your […]
Hey Y’all, Steve Ratti here with just a few points you might want to take into consideration regarding how we see the industry. During this whole pandemic, we’ve been mining all the “Out of the Office Auto-Replies” we get every time we send out the DailyQ. Some observations. • During the Months of March-May, we’ve […]
Steve’s breakdown: Or pitch the city next door, and the one on the other side of that. Just pick one and do it. It’s a great way to create your own account and cites everywhere need it! LA did and it’s great. Checkout the daily live stuff they do on YouTube LOS ANGELES, CA & […]
Steve’s breakdown: “Trump calls for boycott of Goodyear, claiming company banned MAGA hats” is the headline. Does he know Good year employees tens of thousands of people in the king of all swing states? Who cares, now is a great time to pitch Goodyear some great ideas. Tweet them, email them, load them up on […]
Steve’s breakdown: As if you didn’t know this already but including a social justice campaign in a new business pitch might just put you over the top. Just a thought . . . EVERYWHERE, USA: A new study from New York-based ad agency Oberland finds 91% of Americans believe their actions and the actions of […]
This is not an advertising lead y’all, just an idea I had to get off my chest. . As Americans, we all want our vote to count but during a pandemic, going to the polls is just not a great idea. So what left? Vote by Mail but the way things are going, that might […]
Steve’s breakdown: Something to think about when planning your pitch list . . . EVERYWHERE, USA: The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four pandemic personas: retro reengagers, open-minded explorers, worried withholders and cautious […]
Steve’s breakdown: A study found that half of brand marketers felt “dissatisfied” with their COVID-19 responses. That’s a lot of unhappy people and therefore opens a lot of doors for pitches to fix the situation. Don’t ya think? So start sending out those “Are You Dissatisfied” letters today!!! EVERYWHERE, USA: Roughly half of brand marketers […]
Steve’s breakdown: It’s Media Account Reviews we’re talking about so if you have a media department, make sure everyone knows. Make sure your clients know it Make sure your ex-clients know it Make sure all the Ad Agency Search Consultants know it Make sure your freaking dog knows it EVERYWHERE, USA: Media agencies are the […]
Steve’s breakdown: Ratti Report is joining @Ford, @UnileverUSA, @BenandJerrys, @TheNorthFace, @REI, @Patagonia, @MagnoliaPics, @EddieBauer & ad agencies @360i and @GSP in support of #StopHateForProfit. We are stopping all activity & advertising on @Facebook& @Instagram until real constructive change is made. EVERYWHERE, USA: Honda’s U.S. division is joining the Facebook ad boycott, making it the first […]
Steve’s breakdown: We like to think rosy in new business. Otherwise we’d all be jumping out of windows (or throwing a person out of one which is something I actually said I wanted to do once in the ’90s) Anywho . . . . having Corona or Covid as a brand name sounds terrible but […]
Steve’s breakdown: We’ve never observed Blackout Tuesday in our 10 year existence but this year is different in every way so here goes. Ratti Report completely supports the Black Lives Matter movement. Our headquarters home of Asbury Park had its protest yesterday evening with thousands attending including us. Marching completely around the east side of […]
Steve’s breakdown: Good for Dentsu & McGarry to find something nice to do during this complete lack of hubbub but there’s got to be a chink in that armor client conflict wise. Maybe this needs a little exploring . . . LONDON, UK: Dentsu Aegis Network today announced the launch of dentsumcgarrybowen, a global full-service creative agency […]
Steve’s breakdown: Check this out new biz hunters. You can search companies by region or by category or both who have been identified as Covid-19 Hiring Surge companies on Glassdoor. Spend your at-home hours searching for the perfect client there. Highly recommended!! EVERYWHERE, USA: While a staggering 20.5 million jobs were lost in April with […]
Just a Public Service Video to the Ad Community
Steve’s breakdown: These two headlines are from yesterday. Go figure! I guess our point here is “Throw the Book Out”, it doesn’t apply today. Maybe later but not now. So keep those brain storming sessions going, on full steam because no one knows what’s going to work. We just have to try! American Airlines returns […]
Steve’s breakdown: Say what you want but when this situation starts opening up, the advertisers that put on the gas first and most creatively will be the ones who will win market share from competitors they never would have dreamed of beating last year. So it is our felling the ad agencies serving those advertisers […]
Steve’s breakdown: Not for nothin’, we wanted to share some agency good news about pitch and the globe Pitching News . . . From Media Post: 79% are creating new messages that respond directly to the impact of the crisis on the people who use their products and services, per the survey. Half of these […]