Steve’s breakdown: Say what you want but last Wednesday “is a day that will live in infamy”, to quote FDR, and corporate America is just not having it. So where’s the new business lead? It’s a moving target but there will be a lot of cash that’s not going where it was planned to go […]
Steve’s breakdown: Nobody’s leaving 2020 unscathed — especially marketers. But according to CallRail’s research, many agencies weathered storm after storm surprisingly well. They surveyed 167 global digital marketing agency leaders and found that many actually expect increased revenue from 2019. Those who profited most reassessed and reevaluated their businesses. This report reveals the steps they […]
. . . because we can see the end is sight. Steve’s Just Sayin’: This is no time to muddle through work. Yeah, a lot of us did during the summer but now it’s time to power through! So here’s the plan: Be the first to contact that perfect client for your agency we write […]
Steve’s breakdown: Just wanted to share this good news to most or our membership. That’s right, most of our members are not part of a holding company and it is our hope more will split away from the lumbering behemoths. BTW: The image is from a presentation given by an executive of the indie agency […]
Say what you want but when the the American Beef Council spokesman, Sam Elliott, tells you to vote democrat, it gets Real.
Steve’s breakdown: Tabaholics Unite and Buy this Brand. Maybe just offer Coca-Cola to work the brand for free. I don’t know what the answer is but I don’t like this. ATLANTA, GA: Coca-Cola will stop making its iconic Tab soda, the company said in a statement. Tab, introduced in 1963, was the company’s first diet cola. After […]
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Steve’s opinion: I love this spot for Memphis! It’s gritty, fun, real, smart, uses “touch points” beautifully and, most importantly, it will bring folks out! But after doing all this great production work, someone got lazy and used the most lame, overused, outdated tagline formula. The three words with periods. “Eat. Love. Local.” Great sentiment […]
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Hey Y’all, Steve Ratti here with just a few points you might want to take into consideration regarding how we see the industry. During this whole pandemic, we’ve been mining all the “Out of the Office Auto-Replies” we get every time we send out the DailyQ. Some observations. • During the Months of March-May, we’ve […]
Steve’s breakdown: Or pitch the city next door, and the one on the other side of that. Just pick one and do it. It’s a great way to create your own account and cites everywhere need it! LA did and it’s great. Checkout the daily live stuff they do on YouTube LOS ANGELES, CA & […]
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Steve’s breakdown: As if you didn’t know this already but including a social justice campaign in a new business pitch might just put you over the top. Just a thought . . . EVERYWHERE, USA: A new study from New York-based ad agency Oberland finds 91% of Americans believe their actions and the actions of […]
This is not an advertising lead y’all, just an idea I had to get off my chest. . As Americans, we all want our vote to count but during a pandemic, going to the polls is just not a great idea. So what left? Vote by Mail but the way things are going, that might […]
Steve’s breakdown: Something to think about when planning your pitch list . . . EVERYWHERE, USA: The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four pandemic personas: retro reengagers, open-minded explorers, worried withholders and cautious […]
Steve’s breakdown: A study found that half of brand marketers felt “dissatisfied” with their COVID-19 responses. That’s a lot of unhappy people and therefore opens a lot of doors for pitches to fix the situation. Don’t ya think? So start sending out those “Are You Dissatisfied” letters today!!! EVERYWHERE, USA: Roughly half of brand marketers […]
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Steve’s breakdown: Ratti Report is joining @Ford, @UnileverUSA, @BenandJerrys, @TheNorthFace, @REI, @Patagonia, @MagnoliaPics, @EddieBauer & ad agencies @360i and @GSP in support of #StopHateForProfit. We are stopping all activity & advertising on @Facebook& @Instagram until real constructive change is made. EVERYWHERE, USA: Honda’s U.S. division is joining the Facebook ad boycott, making it the first […]
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Steve’s breakdown: We’ve never observed Blackout Tuesday in our 10 year existence but this year is different in every way so here goes. Ratti Report completely supports the Black Lives Matter movement. Our headquarters home of Asbury Park had its protest yesterday evening with thousands attending including us. Marching completely around the east side of […]
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Steve’s breakdown: Check this out new biz hunters. You can search companies by region or by category or both who have been identified as Covid-19 Hiring Surge companies on Glassdoor. Spend your at-home hours searching for the perfect client there. Highly recommended!! EVERYWHERE, USA: While a staggering 20.5 million jobs were lost in April with […]
Just a Public Service Video to the Ad Community
Steve’s breakdown: These two headlines are from yesterday. Go figure! I guess our point here is “Throw the Book Out”, it doesn’t apply today. Maybe later but not now. So keep those brain storming sessions going, on full steam because no one knows what’s going to work. We just have to try! American Airlines returns […]
Steve’s breakdown: Say what you want but when this situation starts opening up, the advertisers that put on the gas first and most creatively will be the ones who will win market share from competitors they never would have dreamed of beating last year. So it is our felling the ad agencies serving those advertisers […]
Steve’s breakdown: Not for nothin’, we wanted to share some agency good news about pitch and the globe Pitching News . . . From Media Post: 79% are creating new messages that respond directly to the impact of the crisis on the people who use their products and services, per the survey. Half of these […]
Steve’s breakdown: You heard me right. Clients who started bringing advertising in-house seem to be having huge problems with “critical areas of marketing like video, digital, social media and analytics” because of working at home. They bit off more than they could chew and now they’re in a pickle! (those 2 metaphors almost worked together) […]
Steve’s breakdown: Cirque du Soleil has taken their shows online and we suspect all other event-based businesses will follow suit. That means 100s of accounts will have to change/update/retarget/re-think their advertising. So go find your favorite event-based companies and pitch’em on this idea. MONTREAL, Canada & EVERYWHERE, USA: Cirque du Soleil, having halted its live […]
Steve’s breakdown: “Kantar Diagnoses Consumer Response To COVID-19, Offers Prognosis For Brands That Don’t” is the headline and it’s for you to use with new and present clients. Every brand must change and evolve during this crisis or be left behind on the other side. Biggest problem Kantar sees is clients getting clod feet and […]
Steve’s breakdown: Call us optimists but we believe the current environment could have many advertisers rethinking much of their communications. The story below is what Ford Motor Company did and there will be many stories like this one coming. You might as well start your story too! So pick your targets and start the pitching […]
Steve’s breakdown: . . . telemedicine. Brands like Plushcare, Teladoc, American Well, Doctor on Demand, MDLive & HealthTap are keeping the “worried well” out of the hospital and that’s a good thing for all of us. EVERYWHERE, USA: As the coronavirus continues to spread across the U.S., hospitals and insurance companies are expecting a swell in […]
Steve’s breakdown: At 85 Giorgio Armani has finally spoke about sex driven marketing and we’re wondering if his words will move a market. At the very least it’s an icebreaker for your next conversation with a fashion client. Starting the conversation is probably the hardest part for most folks in new business so you might […]
Steve’s breakdown: Guys, you know I’m not one to talk negative about an ad agency but what’s up with Kantar? I think it’s worth sniffing around their client roster for folks who don’t like drama. There has to be 1 or 2 or more because they say “We work with over half of the Fortune […]
Steve’s breakdown: This one’s from the Not For Nothin’ file of Ratti Report! Unbelievable! They kill the Beatle with the song “Let It Be” from the Beatles and then steal the Clio Award Winning spot concept for the original Beatle titled “Snow Plow Driver” for a commercial called “Monster Truck Driver” for Arteon. What happened […]
Steve’s breakdown: Bezos says he is committing $10 billion to start a new fund to fight climate change and we think there’s got to be some marketing and/or advertising involved. Ya gotta get the word out about these types of things and it might as well be from you! SEATTLE, WA: Amazon.com Inc. Chief Executive Jeff Bezos […]
Steve’s breakdown: Sometimes you can just be standing there and WHAM, your company name is the same as a deadly virus! YIKES! What happened was the W.H.O. has renamed the Corona Virus to COVID-19. Guess who’s not happy about that? Covid, Inc!! Covid has been manufacturing innovative audio visual connectivity solutions for more than 35 […]
Steve’s breakdown: I’m not buying these new McDonald’s spots. What do you think? Let’s see what happens but keep the phone close to call CMO Morgan Flatley. (or her replacement) CHICAGO, IL: McDonald’s aired six commercials during the Grammys emphasizing ingredients in one of its menu mainstays, the Quarter Pounder with Cheese. The “It’s perfect […]
Steve’s breakdown: Here our third installment of people in an industry telling us what the future holds. So without further ado, here the 44 page report from WWD. BTW: There are about 6 leads in this thing depending what you’re looking for . . . Click WWD-What to Watch 2020
Steve’s breakdown: Here’s our 2nd installment of the crystal balls of the industry leaders. Today’s balls: Retail EVERYWHERE, USA: Every year, thousands of attendees, from CEOs and founders to analysts, gather at the National Retail Federation’s Big Show to provide an update on the industry and trends to watch. Whether it was placing the focus […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: To quote a chain who’s not to keen on this idea, “I’m lovin’ it”! This type of customer communications has probably been pitched by multiple ad agencies to clients but it took a city government to make it happen. Bravo! It will probably save the casual dinning industry while save a few thousand […]
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Steve’s breakdown: Everything is perfect about this ad. Growing up as a centrist republican, I wish some republicans were in this ad but otherwise, it’s perfect. We should all be pushing to do such advertising and pitching it when ever we have an opportunity. So pick a universal truism and go for it with all […]
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Steve’s breakdown: Not for nothin’, there are a lot of projects out there that need to happen because clients have money they need to spend on advertising this calendar year. That’s it. It’s just a reminder so go get it!!
Hosted by Steve Ratti, digeRatti is a place for new business professionals of the advertising industry to talk career, strategies but most importantly, about their pitching horror stories from the conference room. Hilarious & heartbreaking! Each episode features a career new business veteran and this month Steve welcomes Brian Martin of Project Worldwide to Ratti […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: I have attended Burning Man 10 times and have been closely involved with globally know projects that have taken place there. For all who speak about the commercialization of the event and have never attended, you’re right. It’s a cesspool of debauchery no human should endure. Save yourself and do not attend. (Can […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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