Account review predictions

Sportswear retailer’s new beginnings

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CNN+ is dead • Long Live CNN

Steve’s breakdown: This kinda scuffs up the CNN brand. I mean, it was kinda a redundant idea. CNN is 24 hours/day. Why would anyone need CNN+? Time to pitch CNN!! NEW YORK, NY: Warner Bros. Discovery has decided to shut down CNN+, the ballyhooed streaming service that had been intended to bring CNN into the […]

Now we know this Restaurant will be reviewing advertising

Steve’s breakdown: With a new CMO, CIO, looking for a CFO & CEO, there’s no way Red Lobster is not going to take a look at advertising. In fact, checkout what we said in January below. [email protected] ORLANDO, FL: The chief executive of Red Lobster is leaving after less than a year on the job. […]

Tax Ad Review Prediction

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We see a tequila ad review coming

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CEO, Spokesperson & Religion all Fired

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We smell a drivers recruitment ad review

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The Next Caribbean Ad Review?

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Big Beverage Account Review Prediction

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6 Booze Announcements to Follow-up

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Absolute Toy Ad Review on the Horizon

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Seafood joint needs new campaign & we think that’s the plan

Steve’s breakdown: Red Lobster hasn’t really done any unique advertising lately. It’s always the same. (except for the spot here) It’s LosterFest, ShimpFest, ClamFest, FlounderFest, Oldman’s ShoeFest – it never ends. Maybe with this new CMO, the claws will come off and she’ll launch a new campaign. Get in on it! The email format: {F}{Last}@redlobster.com […]

Burger joint’s CMO departs after less than two years: What’s next? Review

Steve’s breakdown: Ellie Doty is leaving Burger King after less than two years as CMO, during which time she launched the chain’s US loyalty scheme and headed up the company’s first brand overhaul in 20 years. So why is she leaving? Are they going to replace her? They talk about all the great things she’s […]

New CMO + Brand Identity = Ad Review?

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Dating App gets Heavy Weight CMO

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Rare Beer Lead with Iconic Brands

Steve’s breakdown: Pabst Blue Ribbon, Lone Star, Rainier, Old Style, Stag, Stroh’s and Old Milwaukee are all getting a new boss and we think it’s a great time to jump in. Opportunities like this don’t happen that often so don’t let this pass you by. Their email format is {F}{Last}@Pabst.com I couldn’t resist not featuring […]

34 brands just got sold: Advertising will change hands

Steve’s breakdown: There’s a lot of research that going to go into landing that Lipton account so get your people on it now while the other agencies sleep! UPDATE: Nov. 19, 2021: Unilever sold much of its tea business to CVC Capital Partners for 4.5 billion euros ($5.1 billion), the company said in a statement. The portfolio of 34 brands, including […]

News network looks prime for a pitch

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10 days ago we knew something was up

Steve’s breakdown: Burger King is in some trouble (see the link at the bottom & the article below) and we think it’s a great time to start making inroads to the client. And not for nothin’, Yosef Hojchman is CMO of Tim Horton’s and now he’s CMO of BK?  What? As for emails, they go […]

Too much leadership movement not to check in with these guys

Steve’s breakdown: Mike Dwyer ([email protected]) will serve as president of Goodyear’s North America Consumer business and Renee Radabaugh (Renee [email protected]) will take his place as VP of the North America Consumer Channels and Categories teams. AKRON, OH: The Goodyear Tire & Rubber Company named Mike Dwyer president of Goodyear’s North America Consumer business, effective immediately. […]

We sense an ad review in the Caribbean

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What the heck is going here?

Steve’s breakdown: Restaurant Brands International hired a marketing veteran to help fill the gap left by Fernando Machado’s April departure. Now he’s gone already. What the heck is going on over there. If you watch the video of the interview of their CEO that was post in July, everything seems to be great but we […]

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