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Steve’s breakdown: This kinda scuffs up the CNN brand. I mean, it was kinda a redundant idea. CNN is 24 hours/day. Why would anyone need CNN+? Time to pitch CNN!! NEW YORK, NY: Warner Bros. Discovery has decided to shut down CNN+, the ballyhooed streaming service that had been intended to bring CNN into the […]
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Steve’s breakdown: With a new CMO, CIO, looking for a CFO & CEO, there’s no way Red Lobster is not going to take a look at advertising. In fact, checkout what we said in January below. [email protected] ORLANDO, FL: The chief executive of Red Lobster is leaving after less than a year on the job. […]
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Steve’s breakdown: We don’t see how CNN is not going to be making some big changes very soon. Zucker’s problems are with his relationship with CNN’s CMO, Allison Gollust. As for her email address: [email protected] & [email protected] both have a 70% chance of working but that might not matter. What’s to happen to the marketing […]
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Steve’s breakdown: Red Lobster hasn’t really done any unique advertising lately. It’s always the same. (except for the spot here) It’s LosterFest, ShimpFest, ClamFest, FlounderFest, Oldman’s ShoeFest – it never ends. Maybe with this new CMO, the claws will come off and she’ll launch a new campaign. Get in on it! The email format: {F}{Last}@redlobster.com […]
Steve’s breakdown: Ellie Doty is leaving Burger King after less than two years as CMO, during which time she launched the chain’s US loyalty scheme and headed up the company’s first brand overhaul in 20 years. So why is she leaving? Are they going to replace her? They talk about all the great things she’s […]
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Steve’s breakdown: Pabst Blue Ribbon, Lone Star, Rainier, Old Style, Stag, Stroh’s and Old Milwaukee are all getting a new boss and we think it’s a great time to jump in. Opportunities like this don’t happen that often so don’t let this pass you by. Their email format is {F}{Last}@Pabst.com I couldn’t resist not featuring […]
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Steve’s breakdown: There’s a lot of research that going to go into landing that Lipton account so get your people on it now while the other agencies sleep! UPDATE: Nov. 19, 2021: Unilever sold much of its tea business to CVC Capital Partners for 4.5 billion euros ($5.1 billion), the company said in a statement. The portfolio of 34 brands, including […]
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Steve’s breakdown: Burger King is in some trouble (see the link at the bottom & the article below) and we think it’s a great time to start making inroads to the client. And not for nothin’, Yosef Hojchman is CMO of Tim Horton’s and now he’s CMO of BK? What? As for emails, they go […]
Steve’s breakdown: Mike Dwyer ([email protected]) will serve as president of Goodyear’s North America Consumer business and Renee Radabaugh (Renee [email protected]) will take his place as VP of the North America Consumer Channels and Categories teams. AKRON, OH: The Goodyear Tire & Rubber Company named Mike Dwyer president of Goodyear’s North America Consumer business, effective immediately. […]
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Steve’s breakdown: Restaurant Brands International hired a marketing veteran to help fill the gap left by Fernando Machado’s April departure. Now he’s gone already. What the heck is going on over there. If you watch the video of the interview of their CEO that was post in July, everything seems to be great but we […]
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