Region: Europe

Global creative beer review

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United For Ukraine Seeks MarComm

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Smirnoff kicks off global branding review

Steve’s breakdown: They say there are 3 in the finals of this pitch but that doesn’t mean you’re out if you have the right stuff. If you do, you know who to call at Diageo. Procurement! They are very big about being an “approved vender”. Most common email pattern: {first}.{last}@diageo.com FYI: April 11, 1960 Life magazine: (part […]

Global Beer Creative Review

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Records to sneakers? What gives?

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Forecasted review: Lipton, Pukka, PG Tips, Tazo & Brooke Bond

Steve’s breakdown: In late November we posted that Unilever sold off many of its beverage brands and that “Advertising will change hands”. (See bottom) Well, here we go! Aparna Sundaresh is the CMO ROTTERDAM, Netherlands: A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo […]

Luxury Brand’s New CEO

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Irish Tourism Marketing Review

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New CEO/Hirer & Chief at Fashion House

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34 brands just got sold: Advertising will change hands

Steve’s breakdown: There’s a lot of research that going to go into landing that Lipton account so get your people on it now while the other agencies sleep! UPDATE: Nov. 19, 2021: Unilever sold much of its tea business to CVC Capital Partners for 4.5 billion euros ($5.1 billion), the company said in a statement. The portfolio of 34 brands, including […]

A chat app just got really deep pockets

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Global Rugby Ad Review

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Global Media Review Nobody Wants In To

Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: There are a lot of brands and people and locations involved with this whole situation. For instance, take a look at who’s list as employees […]

Fashion brand going eCommerce = pitch opp

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Luxury Club Worth Checking Into

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As Ratti Predicted: Big field of agencies set to line up for Unilever media review

Steve’s breakdown: You guys know the story. We published about Unilever back in January telling all our members to jump in on Unilever because the review was coming. Now here’s the official announcement via Campaign. If you’re part of a holding company, it’s time to call headquarters. LONDON, UK & ENGLEWOOD, NJ: At least five […]

Huge player enters the Cannabis Category

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Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See Below) it’s time to call headquarters if you are part of a big ol’ network. AUBURN HILL, MI & TURIN, Italy & PARIS, France & […]

34 Chocolate Stores Need An Agency

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Energy Ad Review in UK

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Did you hear about that huge CPG company’s new ad plan?

Steve’s breakdown: If you “do” CPG accounts, Unilever should be your next call. And believe me, a ton of people are calling so if you don’t want to be lost in the shuffle, call now. Conny Braams is the Chief Digital & Marketing Officer. Here’s a link to the leadership team. LONDON, UK & ENGLEWOOD […]

A merger like this is made for a global media review

Steve’s breakdown: It can’t be denied, one of the many benefits to a merger like this is to consolidate costs/investments. And you know advertising is going to be one of them so buckle up and call headquarters cause all the big guys are going to be in this pitch. You don’t want to be left […]

March 10, 2021 is the day we’ll know

Steve’s breakdown:That’s the day Adidas will announcing the company’s new strategy. Meaning, they may sell Reebok and if they do, you know the brand will review their advertising. Maybe the Adidas brand will review theirs as well. We brought this up so you can be ready to pounce no matter what happens. (Fortune magazine thinks […]

British Retailer in Review

Steve’s breakdown: Yes, it’s true. River Island is a London based retailer with 350 stores across the UK, Ireland and internationally the but they also have an American presence with their online store. So it possibly could be a prospect. To find out, just ask the company that’s handling the pitch: Ingenuity. Here’s their contact […]

Multi-brand booze company nails 1 more down

Steve’s breakdown: Passoã Passion Fruit Liquor is now completely controlled by Lucas Bols who also owns a boat load of other Liqueurs and Liquors. So whether your just interested in Passoã or not, there’s a lot to discover including Galliano. Huub van Doorne, CEO of Lucas Bols Worldwide In the USA: Brett Dunne is Chief […]

Bad Creative Sparks Global Ad Review

Steve’s breakdown: Well, at least they tried for the fences but it was a Swing-and-a-Miss for Nokia & Grey! Stephen Taylor is the CMO and is based in London. And you’re going to have to move FAST! ESPOO, Finland: The Finnish licensee of the Nokia brands wants an agency to create a new global brand […]

12 sprits to pitch from over the pond

Steve’s breakdown: Quintessential has 12 booze brands you might want to look into. They hail from overseas but most are here in the US. You might want to check in with Steve Ward, the CEO of North America to see what his new marching orders are from the new Global CEO. LONDON, UK & NEW […]

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