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Steve’s breakdown: As you can see from our post below, last year we forecasted this review that stared in January. Keep an eye on our predictions every day. They “drop” all the time! NEW YORK, NY: BlueTriton, formerly known as Nestlé Waters, has named Horizon Media as its media agency of record after a three-month […]
Steve’s breakdown: This kinda scuffs up the CNN brand. I mean, it was kinda a redundant idea. CNN is 24 hours/day. Why would anyone need CNN+? Time to pitch CNN!! NEW YORK, NY: Warner Bros. Discovery has decided to shut down CNN+, the ballyhooed streaming service that had been intended to bring CNN into the […]
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Steve’s breakdown: We don’t see how CNN is not going to be making some big changes very soon. Zucker’s problems are with his relationship with CNN’s CMO, Allison Gollust. As for her email address: [email protected] & [email protected] both have a 70% chance of working but that might not matter. What’s to happen to the marketing […]
Steve’s breakdown: In August we wrote “Grubhub’s plunge to the bottom & how to fix them: Ad review” (see bottom of page) and in less than 5 months the company hired and new agency for creative (see link) and now we hear they went into full ad review and have announced the winner. (see article […]
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