Region: New England USA

Home Region: New England USA
In June we said Friendly’s “gets sold + Now new marketing team = Agency Review”

In June we said Friendly’s “gets sold + Now new marketing team = Agency Review”

Steve’s breakdown: and then it happened See prediction at the bottom. WILBRAHAM, MA: It looks like Friendly’s Restaurants is gearing up for a second act. Actually, it’s more like a third or fourth act — the iconic quick-service restaurant chain filed for bankruptcy last fall (not for the first time) after the pandemic wreaked havoc […]
In August we said this about Reebok: Creative review seems imminent

In August we said this about Reebok: Creative review seems imminent

Steve’s breakdown: And here we are with the announcement of Reebok’s new brand direction & creative campaign. Folks, ya gotta be watching our account review predictions page everyday! BOSTON, MA: As it tries to build a new brand direction, Reebok on Tuesday released a film surrounding its new women’s collection called “Radicalm” that “continues its evolving brand […]
$430+ MM Advertising Review

$430+ MM Advertising Review

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As we predicted in June: Dunkin’ goes in review

As we predicted in June: Dunkin’ goes in review

Steve’s breakdown: Joanne Davis Consulting is handling the account review so make sure your credentials are up to date over there. BOSTON, MA: Dunkin’ is adding a jolt to its marketing approach, putting its creative account into review just months after hiring a new U.S. chief marketing officer. The review includes incumbent BBDO Worldwide, according […]
Weed Lead

Weed Lead

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CVS Health calls agency review

CVS Health calls agency review

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5 Booze Biz News Bits to Pitch

5 Booze Biz News Bits to Pitch

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Post covid pharma lead

Post covid pharma lead

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New CMO smells like a plan is afoot

New CMO smells like a plan is afoot

Steve’s breakdown: Dunkin’ is bringing in a 19 year vet of Coca-Cola and that make us feel there are big plans on the horizon. Maybe even some reorg going on which can = an account review. BOSTON, MA: Dunkin’ today announced the appointment of marketing veteran Rafael Acevedo, 46, to the position of Dunkin’ U.S. Chief Marketing […]
Grey Gets Fired: 8 Figure Review Begins

Grey Gets Fired: 8 Figure Review Begins

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New England Inn & Resort Lead

New England Inn & Resort Lead

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Retailer suddenly has no leader

Retailer suddenly has no leader

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2 City Website Redesigns: VT & CA

2 City Website Redesigns: VT & CA

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2 States Issue PR RFPs: CA & NH

2 States Issue PR RFPs: CA & NH

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Public Health Commission RFP

Public Health Commission RFP

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University Public Health Marketing RFP

University Public Health Marketing RFP

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UPDATED: Fixing Fearless Girl

UPDATED: Fixing Fearless Girl

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Restaurant is so not doing enough

Restaurant is so not doing enough

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Huge Global Agency Review

Huge Global Agency Review

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Today’s Update: BtoB New CMO Report

Today’s Update: BtoB New CMO Report

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Rainwear Company slips on new CMO

Rainwear Company slips on new CMO

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Triple restaurant lead in Boston

Triple restaurant lead in Boston

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March 10, 2021 is the day we’ll know

March 10, 2021 is the day we’ll know

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