Region: Oceania

INTERNATIONAL: Tech Review in Australia

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Destination in Global Review

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State Tourism Releases RFPs for Canada & Australia

Steve’s breakdown: We got a 2fer here from the State of Utah. Both are due January 18th Travel Trade, and PR Representation in Australia – Utah Office of Tourism: View RFP as PDF Travel Trade and PR Representation in Canada – Utah Office of Tourism: View RFP as PDF Below is the summary of the Canada pitch […]

Tourism Account Review

Steve’s breakdown: The account is Western Australia’s Tourism Commission and Stephanie Buckland is the CEO. PERTH, Australia: Western Australia’s Tourism Commission, Tourism WA, is preparing to put its creative account out to tender. The account is currently held by Cummins & Partners after the Melbourne-based agency won the three year contract from Host in 2014. The successful […]

Oceania Tourism Review

Steve’s breakdown: Droga5 was the agency that did the Tourism Australia Crocodile Dundee Super Bowl ad so the organization is open to American agencies. Plus, why would they put the account up for review if they were leaning towards Droga5? LOS ANGELES, CA: One of Australia’s most prestigious and high-profile accounts, Tourism Australia, has kicked off a creative […]

Faraway Airlines has new CMO

Steve’s breakdown: It’s Fiji Airlines and nothing makes a small shop international faster than an international airline account. Am I Right? So give Marc a heart hello. BTW: Why the Pan Am image? The new CMO started his career there. LOS ANGELES, CA: Fiji’s National Airline, Fiji Airways has announced the appointment of industry veteran, Marc […]

Vermont tourism seeks help with Great Britain, Ireland & Australia

Steve’s breakdown: An account like this is perfect for a smaller agency looking to go international. Email me for the RFP documents. MONTPELIER, VT: The State of Vermont, Agency of Commerce and Community Development, Department of Tourism and Marketing (VDTM), is seeking bids for a two-year contract for promotion of Vermont as a travel destination to […]

OMD on alert after Tourism Australia calls global media review

Steve’s breakdown: This is a 5 year contract so it seems these folks like “relationships”. Start one! LOS ANGELES, CA: Media agency OMD Australia is on alert as its client Tourism Australia has called a global media review. The tourism body has confirmed it is to commence an open tender process to appoint a “suitable […]

Skinny Tan is coming to America

Steve’s breakdown: It’s a cream that tans and makes you look thinner. People first got introduced to the product on BBC TV’s ‘Dragons’ Den’ (think Shark Tank). The new owner of the company is InnovaDerma and they plan an American launch. Now go get’em! LONDON, UK: Skinny Tan has announced that global beauty innovations company InnovaDerma has successfully completed their […]

Appster appoints new head of marketing & US operations

Steve’s breakdown: Appster is like one of those companies that takes your idea and makes it happen – but just for Apps. I think it will take-off so give the US head a call. SAN FRANCISCO, CA: Appster, Australia’s fastest growing mobile app and web development company, today announces the appointment of Mike Wehrs, the […]

Macpherson to Klum: The decision from down under

Steve’s breakdown: The Elle Macpherson lingerie line will be rebranded as Heidi Klum but who’s doing the heavy lifting on this project. Some facts: The company name is Bendon Lingerie and the New York number is 212 696 4570. Justin Davis-Rice is the CEO. Plus, Elle will still have her own line with a brand new company. Who’s […]

Ad Review takes off at Air New Zealand

Steve’s breakdown: The incumbent is not defending the business and there are no frontrunners at the moment. Mike Tod is the Chief Marketing & Customer officer and can be reached at [email protected] AUCKLAND, New Zealand: & EL SEGUNDO, CA: Air New Zealand has put its advertising account up for pitch. The airline most recently worked with Joint, which created […]

Coca-Cola to review media account

Steve’s breakdown: This review is for their business in Australia so why would we be covering it? 1) Whenever an account review happens, it could create momentum for additional reviews so keep your eyes open. 2) We like being international – so there. NORTH SYDNEY, Australia: Coca-Cola has announced it is reviewing its media account, which is currently […]

William Hill Australia puts $40 million in play

Steve’s breakdown: Here’s another example where one piece of an account goes into review, a second piece follows. Happens all the time. SYDNEY, Australia: William Hill may have reversed its plan to axe local brands Sportingbet and Centrebet but it is understood that the bookmaker has brought forward a review of its media account. Last month creative agencies […]

Media Review @ Carlton & United Breweries

Steve’s breakdown: SABMiller owns this brewery so this would be a great entry into the corporation. As if $40 million wasn’t motivation enough. MELBOURNE, Australia: The Carlton United Breweries media account has been put out to pitch with incumbent media agency Mediacom likely to face a large field contenders keen to snatch the lucrative Melbourne-based piece of […]

Origin Energy sparks up Media Review

Steve’s breakdown: Even if you’re not in the market for a new client in Australia, checking out Enth Degree, the search consultant who’s handling the review, is worth a few minutes. SYDNEY, Australia: Origin Energy is pitching its media account – and incumbent UM is not on the list having decided not to ener the fray. A spokesperson for […]

The City of Sydney Ad Review

Steve’s Breakdown: You’ll need an office in Sydney for this one but if you do, it’s a 3 year contract involving above the line and digital work. SYDNEY, Australia: The City of Sydney has launched a pitch for its advertising & media account. The Council has put out a tender to find an agency to […]

Review: Victoria’s Transport Accident Commission

Steve’s breakdown: And so starts the Wednesday international account review fest. This one is for a great cause with a great history of great advertising. GEELONG, Australia: Victoria’s Transport Accident Commission has today set the ball rolling on a new tender for advertising services. The pitch is set to test a 24-year client-agency relationship, with Grey […]

Telstra account up for grabs

Steve’s breakdown: Whether the media & creative will go into review is still not know but the experiential and events account is in play. MELBOURNE, Australia: Telecommunications giant Telstra has confirmed its multi-million dollar experiential and events account is under review via a tender process, while rumours that its media and creative accounts are also being examined […]

Sony Mobile calls PR pitch for Southeast Asia, Oceania

Steve’s breakdown: We like to report on international account reviews because it gives our members a global view. Hopefully some shops take the plunge and start pitching globally. SINGAPORE: Sony Mobile Communications International has called a PR pitch, putting incumbent Burson-Marsteller on alert. The pitch covers Southeast Asia and Oceania, including Singapore, Malaysia, Indonesia, Australia, the Philippines, […]

RACV gears up for media review

Steve’s breakdown: For those who don’t know, RACV offers insurance, roadside assistance, finance, home services and travel. MELBOURNE, Australia: The Royal Automobile Club of Victoria is preparing to review its media arrangements. The review is likely to be called within the month, an RACV spokesman said, with around five agencies involved in the process. The incumbent […]

Sea Shepherd sets sites on new campaign

Steve’s breakdown: This organization is know for its hard hitting award winning work. If you don’t know, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organization. FITZROY, VIC, Australia: Sea Shepherd is interested in talking to agencies about producing a campaign to raise funds for next year’s efforts to combat whale hunting in Australian […]

$10 million NSW advertising & digital review

Steve’s breakdown: They seem to be pretty hot on digital advertising for this account so be ready to show those chops. SYDNEY, Australia: The New South Wales Government has put the creative and digital services contracts of its $92 million-a-year advertising and public awareness scheme out to pitch, trimming around $24 million in traditional ad-spend […]

Defence Force launches creative & digital pitch

Steve’s breakdown: We’re not sure why this review is happening. My guess is it’s political.  Either way, it’s a huge, high profile and respected account so go for it. The featured video is a case study of one of their most effective campaigns. CANBERRA, Australia, Defence Force Recruiting, George Patterson Y&R Melbourne’s largest account, has started a […]

V energy drink pures into Europe: In Review

Steve’s breakdown: They are going into Europe for a second time so we suspect, this time will be big! METHVEN NZ: V, the energy drink, has called a review of its pan-European advertising account. The most-popular energy drink in Australia and New Zealand is planning a new assault on the European market in a bid to […]

Global PR in review for ICC Cricket World Cup 2015

Steve’s breakdown: This assignment has global reach but the event is being hosted by New Zealand and Australia. The trick is they are still debating which city will lead the event. NEW ZEALAND & AUSTRALIA: The International Cricket Council has invited expressions of interest to represent the body’s PR interests in the lead up to the ICC Cricket […]

Peters Ice Cream serves up ad review

Steve’s breakdown: They are spreading their marketing wings after Nestle sold the brand. We’re predicting this will be a fun pitch. MELBOURNE, Australia: Peters Ice Cream is holding a review of its advertising agencies, Mumbrella understands. The review is expected to see struggling agency brand Publicis Mojo Melbourne move off the business, a source close to […]

Expedia’s $6 million account takes off

Steve’s breakdown: A handfull of agencies have been briefed but if you have the stuff, I bet you can slip right in there. It doesn’t look like they want to keep the incumbents. SYDNEY, Australia: Online travel company Expedia has put its $6m Australian creative advertising account out to pitch, putting incumbent BMF on notice. Expedia […]

$66 million media up for grabs in Queensland

Steve’s breakdown: It’s believed that there is an RFP process involved and submissions are due January 21st. BRISBANE, Australia: The Queensland government has called a media review. The news may come as a blow to media agency staff wanting a restful festive period, since the deadline for submissions is Monday 21 January. MediaCom Brisbane is the […]

Tourism Australia in global creative review

Steve’s breakdown: The new arrangements run for three years, with an option to extend the contract for two further periods of 12 months. Interested parties wishing to be considered for the tender process need to register with  Austender at: SYDNEY, Australia: Tourism Australia has begun a global review of its advertising agency relationships. The review will include the […]

South Australian Tourism Commission adventures into ad review

Steve’s breakdown: South Australian Tourism Commission puts advertising account out to tender. The featured ad is SATC’s Kangaroo Island ‘Let Yourself Go’ ad by KWP! ADELAIDE, Australia: The South Australian Tourism Commission has officially put its advertising contract out to tender kicking off a battle for the state’s most prized account. The tender puts incumbent KWP! Advertising […]

Bank of Queensland’s banks on creative review

Steve’s breakdown: This review is underway but if you’re in the neighborhood and have the right stuff, it’s worth a call. BRISBANE, Australia: Brisbane agency Junior will not be re-pitching for the Bank of Queensland‘s (BOQ) creative account, while the brand has appointed CommBank digital marketer Andrew Murrell as general manager of digital and direct. […]

Queensland Transport opens second pitch in two months

Steve’s breakdown: Personalised Plates Queensland is what you’ll be selling with this account. BRISBANE, Australia: The Queensland Department of Transport and Main Roads has put another piece of its business out to tender, this time looking for an agency to market its number plate service, Personalised Plates Queensland (PPQ). In addition to sales and marketing, the chosen […]

Car giant Holden shifts in creative review

Steve’s breakdown: All I can say about this creative is, I love it. Who know what they are looking for. Wait we know who; pitch consultant Enth Degree does. PORT MELBOURNE, Australia: Car giant Holden has kicked off a review of its creative agency roster, putting AJF Partnership and McCann on alert. Holden has confirmed there are “activities” […]

Tire retailer Beaurepaires seeks media agency

Steve’s breakdown: Here’s one of those times we see the difference between American and Australian english. Tyre vs. Tire Anyway, the Vince Martin Winter Wonderland spots are hilarious. (Mostly because Christmas is in the summer down-under) Maybe they want to find a more effective way to get that word out. WEllINGTON, New Zealand: Tyre retailer Beaurepaires […]

Sportsbet kicks-off creative pitch

Steve’s breakdown: The present creative would never fly in America. But in Australia it just gets you fired. Anyway, this review is wide open so get in there now!   FANNIE BAY, Australia: Sportsbet has launched a pitch to find a creative agency to support its own internal team. The internet betting giant has its own […]

BMW drives media into review

Steve’s breakdown: Audit Star is handling the review out of their London office so make sure to have your credentials with them. LONDON, UK: Aegis agency Vizeum has been put on alert as BMW has put its Australian media planning and buying account up for tender. The German car maker has kicked off a closed pitching […]

Media biz of National Australia Bank in review

Steve’s breakdown: This $40 million account also includes brands NAB, MLC and UBank. MELBOURNE, Australia: The National Australia Bank’s media contract is being put out to pitch with a “selected group of agencies” invited to take part. Incumbents Zenith Optimedia, which has held the account for six years, has been invited to take part. In a […]

Honda puts ad review in gear

Steve’s breakdown: It sounds like they have a short list for the pitch but they didn’t say the word “finalists” so don’t be shy. TULLAMARINE, Australia: Japanese car giant Honda has put its creative account, currently held by DraftFCB, out to pitch. Draft is included in the review along with up to four other agencies. […]

Westpac looks for know how: In Review

Steve’s breakdown: Judging by the recent creative featured above, it’s probably a good move to put this into review. Especially because of the last line of the spot: “We know how now.” Can you do better? SYDNEY, Austrailia: Westpac has put its creative advertising account out to pitch, with Sydney agencies DDB and Ogilvy vying […]

Tourism Queensland floats ad review

Source: Down under there’s an ad account to pitch. Vacation? BRISBANE, Austrialia: Tourism Queensland has put its advertising business out to pitch with successful agencies due to start at the end of October. Sapient Nitro, the agency which created the highly awarded ‘Best job in the world’ campaign and Clemenger BBDO Brisbane are the incumbents […]

News Corp $100 million media account in play

Steve’s breakdown: The RFI is set to hit the market shortly, but one source said: “You can’t be entirely sure when it will hit the market. They’ve been pushing this off for a long time.” SYDNEY, Australia: News Corporation will pitch out its consolidated Australian media account worth over $100 million in billings in coming […]

Air New Zealand takes off with media review

Steve’s breakdown: Back in December we reported Ad account gets naked: Air New Zealand pitches creative. Now the media portion goes in review for Europe. AUCKLAND, New Zealand: The review will be handled through AAR and Air New Zealand is looking to appoint an agency to provide full-service media planning and buying for the UK […]

Bring Back Tourist After Earthquake: “Most Challenging brief of 2012”

Steve’s breakdown: This is a heartbreaking story that they are looking to advertising to mend. A noble cause for the right agency! CHRISTCHURCH, New Zealand: Just over a year after a massive earthquake destroyed large parts of Christchurch, the region’s authorities have begun a search for an ad agency to crack the “most challenging brief […]

Shopping for creative: Highpoint shopping center puts account in review

Steve’s breakdown: Spending is around the $500,000 mark for this shopping center. The agency will be charged with the center’s re-launch campaign and its ongoing creative work including in-centre, above the line advertising and digital. MELBOURNE, Australia, Melbourne’s Highpoint Shopping Centre is searching for a creative agency to bring to life its refreshed brand strategy […]

Ad account gets naked: Air New Zealand pitches creative

Steve’s breakdown: They are being tight-lipped on this one but I suspect if you have the credentials to pitch, they’ll take the call. By the way: Yes, those are painted bodies in that ad. WOW! AUCKLAND, New Zealand: Air New Zealand has placed its creative account out to pitch with a number of agencies still […]

Big W reviews creative: And not too soon!

Steve’s breakdown: This is the second Woolworths-owned advertising review that has happened in the past two months. I suspect there may be more. And not for nothin’ – look at that creative. They should fire the whole marketing team!!! NEW SOUTH WALES, Australia: Woolworths-owned retail giant Big W has launched a review of its creative […]

Tourism Northern Territory reviews creative and digital

Steve’s breakdown: I smell a fickle client. The only reason they would change agencies again has to be integrating digital with traditional. DARWIN NT, Australia: Tourism Northern Territory government has called a review of its creative and digital accounts. Incumbents The Department of Doing and digital agency Visual Jazz have been placed on alert. The […]

Medibank Private launches creative review

Steve’s breakdown: There was a lot of chatter about this account review so if you are interested, get in there sooner than later. MELBOURNE, Australia: Medibank Private Health Insurance has launched a creative review, placing incumbent George Patterson Y&R on alert. The health insurance company appeared to have retained GPY&R as recently as July this […]

ING calls agency review

Steve’s breakdown: Charles the Orangutan is going to be hard to beat but that’s what they want. SYDNEY, Australia: ING Direct has announced a review of its agency partnerships across its creative, media and digital channels. The pitch will be an invitation only,  with all agencies to be in place by early 2012. Currently, the firm’s […]

Sanitary products brand set to take on the big guys: Puts account in review

Steve’s breakdown: The question with review is Who Is It? Launch Engineering consulting has the answer. SOMEPLACE, Australia: The marketing battle in the feminine sanitary protection category is set to heat up as a new market entrant prepares for an advertising blitz. An undisclosed company has called a pitch for advertising activity worth at least […]

Account review storm down under: CommBank moves beyond Goodby

Steve’s breakdown: I have never seen such a press storm about an account review in Australia in my life. Do you think it’s because the client hired an American agency last time? (He says with a snicker) SYDNEY, Australia: The Commonwealth Bank is to review its advertising agency arrangements in one of the biggest moves […]

Roads and Traffic Authority seeks digital agencies for panel

Steve’s breakdown: I’m not sure of the budgets on this but it could be an easy win is you have the right background. The featured RTA ad is from a few years back but I think it’s timeless. SYDNEY, Australia: The New South Wales Roads and Traffic Authority (RTA) is seeking agencies to form a […]

Woolworths puts retail account in review

Steve’s breakdown: The account is worth over $100 Australian and M&C Saatchi is defending. SYDNEY, Australia: Woolworths has launched a review of its creative advertising account, marking the fourth major account M&C Saatchi has defended in recent months. M&C Saatchi worldwide chairman Tom Dery confirmed to AdNews that the review is in its early stages, […]

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