Region: Everywhere USA

3 Booze Biz Happenings Worth Looking Into

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Maybe it’s time for your merger

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The CMOs to watch in 2021

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We knew beer branded hard seltzer would not fly: Pitch all the others

Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!! So what’s the lead here? Go after all the rest; especially the new […]

Greatest Idea: Pitch this to your clients

Steve’s breakdown: We know it’s stupid to say “that’s a great idea – pitch it to your clients”. I mean, we’re not stupid but maybe a little. The thing here is, if “Joey no Brainy” can get a concept & execute it in no time flat, that’s a thing!  Just sayin’. This one: Betting on […]

Brand reputation declines = Opportunity

Steve’s breakdown: This is the 2021 Axios Harris Poll 100 link but what we’re looking at are the companies who need help. We’ve written about some of them in the past weeks/months but here are numbers regarding reputation declines. Biggest year-over-year declines: Fox (-6.14%), TikTok (-5.21%), Google (-5.03%), Adidas (-4.63%), Delta Air Lines (-3.98%), Sears (-3.95%), […]

What to do with fossil fuel clients?

Steve’s breakdown: “Can young creatives convince Big Advertising to ditch Big Oil?” Good question! If you go to the Clean Creatives website, you can find this list of companies they want all ad agencies to drop as clients. There’s 14,105 of them. True, many don’t use ad agencies but many do. So what are you […]

Travel and Tourism is on Fire

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Farsi da parte pantalone indossare commedia dell’arte: It’s time to Charge!

Steve’s breakdown: “Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders and found 1/3 are considering an agency change.” That statement could scare some agencies but make the hungry ones drool. EVERYWHERE, USA: Nearly one-third of U.S. brands may be contemplating switching up their ad agency in the next six […]

Millennials reveal their favorite brands

Steve’s breakdown: There’s a lot here to unpack but it’s worth a look. EVERYWHERE, USA: Millennials still can’t get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once again compiled its “Millennials’ Top 100 Brands” based on a survey of 1,000 millennial consumers. While some of the top brands stick around year after […]

Coming to a boil: Black-owned media companies

Steve’s breakdown: If you are asking how this news is a new business lead, then it’s probably not. On the other hand, we believe there are dozens of possible ways to turn this into an agency opportunity. Let me know what you think . . . Here’s the headline that came out yesterday: If You […]

Time to hit up the Chicken Littles

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Here’s the Skinny & Their Names

Steve’s breakdown: Agencies ask me about search consultants all the time. The main thing about these folks is you should be aware of them. Maybe even make friends with them. This is especially important if you are an Independent Agency because they always call the giant holding companies like WPP, IPG etc first. On the […]

Peter Levitan’s interview with Steve Ratti

Steve’s breakdown: The other day I had the pleasure to be a guest on the Advertising Stories podcast with renowned new business expert Peter Levitan. He coaches digital and advertising agencies on how to build exceptional & unignorable business development programs. It was a lot of fun and I don’t expect you to listen to […]

How a Model’s Eye Gaze Can Make an Ad More Effective

Steve’s breakdown: Just a little something from The Wall Street Journal we thought would be interesting. EVERYWHERE, USA: New research suggests having a model look away from the camera makes an emotional ad more effective; the opposite is true of an ad designed to be informative To make an ad more effective, sometimes it pays […]

Cutting the Corporate Cord to Trump = There’s extra cash out there

Steve’s breakdown: Say what you want but last Wednesday “is a day that will live in infamy”, to quote FDR, and corporate America is just not having it. So where’s the new business lead? It’s a moving target but there will be a lot of cash that’s not going where it was planned to go […]

Every social media platform needs to rethink their everything

Steve’s breakdown: Without social media, yesterday’s insurrection would have been almost impossible. We’re not saying Twitter & Facebook are guilty but that every social media platform needs to buckle down, get the future right and that includes their external communication & advertising. Do you have any answers? Do you know enough about any of the […]

2020’s 10 biggest M&A deals in the food & beverage industry

Steve’s breakdown: It’s good to take a look back at these because they create possible ad reviews and these M&A deals take some time so going in now could totally work. EVERYWHERE, USA: Despite the pandemic, companies found ways to streamline their operations as needed, and expand their portfolios when opportunities arose. These are some […]

2021 outlook for digital marketing agencies: the future is bright

Steve’s breakdown: Nobody’s leaving 2020 unscathed — especially marketers. But according to CallRail’s research, many agencies weathered storm after storm surprisingly well. They surveyed 167 global digital marketing agency leaders and found that many actually expect increased revenue from 2019. Those who profited most reassessed and reevaluated their businesses. This report reveals the steps they […]

British Retailer in Review

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It’s Time to Power Through This Storm . . .

. . . because we can see the end is sight. Steve’s Just Sayin’: This is no time to muddle through work. Yeah, a lot of us did during the summer but now it’s time to power through! So here’s the plan: Be the first to contact that perfect client for your agency we write […]

In case we missed some CMO moves

Steve’s breakdown: The entire industry is jumping—and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the moves, but below is a roundup from the past few months […]

Brands increasingly seek Indie Shops & their Nimble Ways

Steve’s breakdown: Just wanted to share this good news to most or our membership. That’s right, most of our members are not part of a holding company and it is our hope more will split away from the lumbering behemoths. BTW: The image is from a presentation given by an executive of the indie agency […]

Reason #43 to Pitch a Cannabis Client

Steve’s breakdown: The headline is: Weed stocks surge as Kamala Harris vows to decriminalize pot in debate. Sooooo, find the cannabis company near you and get cracking! EVERYWHERE, USA: U.S.-listed shares of major cannabis producers surged on Thursday after Democratic vice president nominee Kamala Harris said marijuana would be decriminalized at a federal level in […]

New Beverage Category to Pitch

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Pitch a ‘Staycation’ Campaign to Your City to Help Local Business

Steve’s breakdown: Or pitch the city next door, and the one on the other side of that. Just pick one and do it. It’s a great way to create your own account and cites everywhere need it! LA did and it’s great. Checkout the daily live stuff they do on YouTube LOS ANGELES, CA & […]

Report: 80% Of Americans Want Brands To Take Action On Racism

Steve’s breakdown: As if you didn’t know this already but including a social justice campaign in a new business pitch might just put you over the top. Just a thought . . . EVERYWHERE, USA: A new study from New York-based ad agency Oberland finds 91% of Americans believe their actions and the actions of […]

Pitch what’s growing: Landscaping

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Bars, strip clubs & breweries discover how to survive the pandemic

Steve’s breakdown: There are probably a lot of new small clients right outside your door. EVERYWHERE, USA: After the state of Florida shut down bars and nightclubs for the second time in June, Warren Colazzo didn’t sit around complaining about government overreach, even as one of his competitors remained open for business in Tampa. Instead, […]

45% of consumers have changed brand preferences during pandemic, study finds

Steve’s breakdown: Something to think about when planning your pitch list . . . EVERYWHERE, USA: The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four pandemic personas: retro reengagers, open-minded explorers, worried withholders and cautious […]

Study: Half of Brand Marketers are Dissatisfied

Steve’s breakdown: A study found that half of brand marketers felt “dissatisfied” with their COVID-19 responses. That’s a lot of unhappy people and therefore opens a lot of doors for pitches to fix the situation. Don’t ya think? So start sending out those “Are You Dissatisfied” letters today!!! EVERYWHERE, USA: Roughly half of brand marketers […]

A category to pitch: Pools & Hot-tubes

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