Region: Everywhere USA

Maybe 9 opportunities in infant formula

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Long batch of small booze leads

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To Defend or Not to Defend—That Is the Question for Incumbent Agencies

Steve’s breakdown: Sometimes we just like to pass along research. Here’s some from R3. I personally don’t agree with lots of what’s said in the article but I’ll be happy to discuss it with you. EVERYWHERE, USA: Mediahub’s global leader, John Moore, hasn’t defended a piece of business in years. By the time accounts get […]

80% of CMOs turn to agencies for TV strategies amid streaming shift

Steve’s breakdown: Here’s some good news regarding clients counting on ad agencies instead of doing it in-house. EVERYWHERE, USA: A majority (58%) of CMOs are comfortable or very comfortable developing and executing a TV buying strategy in an increasingly complex video environment, according to a survey of marketers commissioned by The CMO Club and shopper intelligence provider […]

In Case You Didn’t See in AdWeek

Agencies Reveal Their Red Flags When Evaluating New Business Opportunities EVERYWHERE, USA: Thanks to a series of tweets from Coinbase CEO Brian Armstrong and the subsequent replies from The Martin Agency CEO Kristen Cavallo, a spotlight was put not just on who owns intellectual property from a pitch, but the whole new business process. The majority of […]

Scotch Whiskey on The Loose

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Brands Take Note—Soccer Will Become​​ the Top Sport in the US

Steve’s breakdown: Sometime we just have to point at an opportunity. Here’s one: Start pitching Soccer in new business pitches because billions of marketing dollars are expected to flow into the US soccer ecosystem over the next decade EVERYWHERE, USA: If you are in your 20s or older and were raised in the United States, […]

How spec work became a real client: Give it a try

Steve’s breakdown: As a new business professional my entire career, I’ve always have been in favor of doing spec work to get into certain clients board rooms. The fact is it works. For me personally, doing spec work got my agencies Coty, Romano’s Macaroni Grill, On The Border Mexican Grill & Cantina, Roll Royce Motor […]

Cannabis News Briefs

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9 beer releases can equal new biz leads

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What Do CMOs Actually Want in an Agency?

Steve’s breakdown: 12 top marketers confess their non-negotiables and red flags EVERYWHERE, USA: Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing officer has made stops at General Mills, Coca-Cola and Taco Bell, so he’s learned a thing or two about working with ad agencies. And just as all symbiotic […]

It’s not a matter of if but how: Backing Ukraine

As citizens of the world, we all should take an active role and work with others to make our planet more peaceful. We can’t be like agencies in the Ukraine who “are ready to fight to the death” but we should have their backs. What to do? Pitch every client you have a pro-Ukraine campaign. […]

Two Big Vodkas Need Help

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Ten retail brands to watch in 2022

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Top 25 cigars to pitch

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Great Time to Pitch a College

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Why agency account reviews are set to continue their rapid pace in 2022

Steve’s breakdown: Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. EVERYWHERE, USA: Last year was full of headline-grabbing account reviews and consolidations, as blue-chip brands such as Coca-Cola, Facebook/Meta and Unilever shifted billions of dollars in business to new agencies or consolidated accounts at existing roster agencies. […]

Report: Beer & Bev Releases

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Beer/Bev Launch Report

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Start-Ups: What are they good for?

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Brew/Bev Launch Report

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Beverage Releases Report

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Beer/Drinks Launches & purchases

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10 Beer/Bev Launches

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Beer/Bev Launch Report

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Mergers & Acquisitions Report

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Just a quick list of new CMOs

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Beer Launch Report

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Beer Launch Report

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As if you didn’t know: supply chain issues are messing with advertising

Steve’s breakdown: They are talking about some clients cutting ad budgets by 50%. Sounds terrible but keep in mind that’s mostly media spending. If you’re a creative shop, keep pitching more ideas to place on cheap/free media! Advertisers can let their brands “go black”. BTW: There are a lot of links in this article to […]

Beer launches report

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50 CMOs You Should Know About

Steve’s breakdown: We don’t actually agree with the order of this list (Bozoma will be gone from Netflix in months) but nevertheless, it covers all the important ones. If you want any contact information regarding these folks, let us know and we’ll get it over to ya. 1. Bozoma Saint John Title: Chief Marketing Officer Company: Netflix […]

Our weekly beer launches report

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Here’s our weekly Beer Launches report

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5 Brew Launches For Ya

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9 Mergers & Acquisitions To Take A Look At

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Five acquisitions to look into

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16 brew staoies to look into

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Great News In The World Of Pitching

Steve’s breakdown: Well the 4As did something great. They released an agency review participation contract to curb ghosting and other bad practices. As if it wasn’t bad enough to wait weeks for a decision, never hearing anything has got to stop and here’s how! EVERYWHERE, USA: The 4A’s is releasing an agency review participation agreement […]

A 6 Pack of Brewing Story Leads

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7 Craft Brew News Leads

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There’s a Green Account for Your Agency in Boosting Fuel Economy

Steve’s breakdown: “The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026” is the line but what does it mean new business wise. It means pitching green – green – green to auto and every industry who want to go green. This wave is not going […]

Sale of Marlboro Ranch Snuffs Out Smokers’ Vacation Dreams

Steve’s breakdown: Cigarette maker Philip Morris USA sold the Montana property and some are disappointed; ‘I decided now’s a good time to try to quit’ Is this the last nail? Depends on your perspective . . . MONTANA: Christine Dorgan has a box full of swag and gear she ordered with points from the back […]

3 Booze Biz Happenings Worth Looking Into

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Maybe it’s time for your merger

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The CMOs to watch in 2021

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