Region: Everywhere USA

9 Booze Launches to Start the Conversation

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Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems

Steve’s breakdown: 4A’s and ANA surveyed marketers and agencies on what’s important. Read on . . . EVERYWHERE, USA: Pitching for new business is filled with problems. Pitches are too long, often dragged out for no reason, expensive and filled with secrecy and a lack of communication and feedback. A new initiative from the 4A’s […]

21 Booze Launches

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Just a little FYI of the top 100 Brands

Steve’s breakdown: The 2022 annual Loyalty Leaders List gives the loyalty rankings for the top 100 brands, out of the 1,624 brands we assessed in a cross-category analysis of 142 industry categories identified in the 2022 Brand Keys Customer Loyalty Engagement Index. Plenty of opportunity to look into . . .  

Obtaining New Business Is More Difficult for Agencies, Report Finds

Steve’s breakdown: We call BS on this report. Destination account reviews alone make up for all the clients the stuck their heads in the sand. EVERYWHERE, USA: Landing new business has become more difficult for agencies in 2022, a survey of more than 150 agency executives nationwide has found. The RSW/US 2022 Agency New Business […]

From The Beatles to Jay-Z: the 10 best songs used in ads

Steve’s breakdown: We shared the worst songs to ever appear in ads. Now, here are some of the most inspired tracks used to sell everything from cars and kicks to California raisins. Pressing play on the right track for an ad ain’t easy / Credit: Adobe Stock A great song in an ad can make it, […]

239 Agencies Landed on Clean Creatives’ Second ‘F-List’

Steve’s breakdown: Time to rethink your priorities if you landed on this list . . . EVERYWHERE, USA: The report, released in partnership with Comms Declare, charts 15 years of activists’ efforts urging the industry to drop major polluters In its second annual “F-List” report released today, activist group Clean Creatives calls out 239 agencies, […]

10 Booze Launches

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9 Ways Marketers Can Lure The Best Creative Agencies

Steve’s breakdown: This is just a little wisdom from the industry. “You want them to say ‘yes’ to an attractive opportunity—not “no” to an ugly process” EVERYWHERE, USA: Top agencies have always been selective about the work they accept—making sure a client is a good fit, their timeline respects holidays and weekends, their fee matches […]

Booze News: 16 Launches

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One word: Contraceptives

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13 drug brands to check in with

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9 Booze News Briefs

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Example #42 why to call back ex-clients or clients you have pitched & lost . . .

Steve’s breakdown: The headline is: Planet Fitness appointed Barkley its agency of record after 11 months of working with a bespoke team at Publicis. I have been saying for years to call back ex-clients and clients you pitched and lost. If there is any low hanging fruit – there it is!!! (For crying out loud) […]

New Booze News: 11 Launches

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Summer Friday RFPs

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29 CMOs to Keeping an Eye On

Steve’s breakdown: If I were to pick one of these clients to approach, it would be tinder. Harris Beber, chief marketing officer, Waze Waze As the Google-owned navigation app seeks to rebound from pandemic declines, it’s looking to Beber, whom it hired in April, to help it reach new audiences, engage with users, and expand its […]

7 Booze Releases to Start a Conversation

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15 Booze Developments to Consider

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Changing every election ad campaign nationwide: Roe v. Wade & Concealed Weapons

Steve’s breakdown: Don’t know if the Supreme Court is doing the republicans any favors voter turn-out wise. They just turned the complacent Democratic base and in one day, turned them into voting fanatics. Get in on that action in your state!! WASHINGTON, DC: The Supreme Court has ended the nation’s constitutional protections for abortion that had […]

Gun Advertising: We don’t need congress to address this . . .

Steve’s breakdown: Remember when the advertising industry had an unwritten law that we wouldn’t do liquor TV or Radio advertising. It lasted for decades. Then there’s the idea of not featuring kids in ads or glorifying guns in videogame-style ads. Just sayin’. EVERYWHERE, USA: Head-in-the-sand gun toting Second Amendment advocates are fond of saying that […]

Maybe 9 opportunities in infant formula

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Long batch of small booze leads

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To Defend or Not to Defend—That Is the Question for Incumbent Agencies

Steve’s breakdown: Sometimes we just like to pass along research. Here’s some from R3. I personally don’t agree with lots of what’s said in the article but I’ll be happy to discuss it with you. EVERYWHERE, USA: Mediahub’s global leader, John Moore, hasn’t defended a piece of business in years. By the time accounts get […]

80% of CMOs turn to agencies for TV strategies amid streaming shift

Steve’s breakdown: Here’s some good news regarding clients counting on ad agencies instead of doing it in-house. EVERYWHERE, USA: A majority (58%) of CMOs are comfortable or very comfortable developing and executing a TV buying strategy in an increasingly complex video environment, according to a survey of marketers commissioned by The CMO Club and shopper intelligence provider […]

In Case You Didn’t See in AdWeek

Agencies Reveal Their Red Flags When Evaluating New Business Opportunities EVERYWHERE, USA: Thanks to a series of tweets from Coinbase CEO Brian Armstrong and the subsequent replies from The Martin Agency CEO Kristen Cavallo, a spotlight was put not just on who owns intellectual property from a pitch, but the whole new business process. The majority of […]

Scotch Whiskey on The Loose

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Brands Take Note—Soccer Will Become​​ the Top Sport in the US

Steve’s breakdown: Sometime we just have to point at an opportunity. Here’s one: Start pitching Soccer in new business pitches because billions of marketing dollars are expected to flow into the US soccer ecosystem over the next decade EVERYWHERE, USA: If you are in your 20s or older and were raised in the United States, […]

How spec work became a real client: Give it a try

Steve’s breakdown: As a new business professional my entire career, I’ve always have been in favor of doing spec work to get into certain clients board rooms. The fact is it works. For me personally, doing spec work got my agencies Coty, Romano’s Macaroni Grill, On The Border Mexican Grill & Cantina, Roll Royce Motor […]

Cannabis News Briefs

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9 beer releases can equal new biz leads

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What Do CMOs Actually Want in an Agency?

Steve’s breakdown: 12 top marketers confess their non-negotiables and red flags EVERYWHERE, USA: Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing officer has made stops at General Mills, Coca-Cola and Taco Bell, so he’s learned a thing or two about working with ad agencies. And just as all symbiotic […]

It’s not a matter of if but how: Backing Ukraine

As citizens of the world, we all should take an active role and work with others to make our planet more peaceful. We can’t be like agencies in the Ukraine who “are ready to fight to the death” but we should have their backs. What to do? Pitch every client you have a pro-Ukraine campaign. […]

Two Big Vodkas Need Help

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Ten retail brands to watch in 2022

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Top 25 cigars to pitch

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Great Time to Pitch a College

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Why agency account reviews are set to continue their rapid pace in 2022

Steve’s breakdown: Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. EVERYWHERE, USA: Last year was full of headline-grabbing account reviews and consolidations, as blue-chip brands such as Coca-Cola, Facebook/Meta and Unilever shifted billions of dollars in business to new agencies or consolidated accounts at existing roster agencies. […]

Report: Beer & Bev Releases

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Beer/Bev Launch Report

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Start-Ups: What are they good for?

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Brew/Bev Launch Report

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Beverage Releases Report

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Beer/Drinks Launches & purchases

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10 Beer/Bev Launches

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