Industry: Trade/Corp

Pulse Systems prescribes a new CMO

Steve’s breakdown: The digital medical information category continues to grow as ObamaCare sweeps across the nation. Jump on it before it passes. Samuel Ambrose is the new guy. WICHITA , KS: Pulse Systems, Inc., an industry-leading provider of Electronic Health Records (EHR), Practice Management and Revenue Cycle Management (RCM) solutions, announced today it has hired Samuel Ambrose as the […]

VMware seeks PR Agency of Record

Steve’s breakdown: From their website: “VMware . . . the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery.” Maybe their PR should be a little less complexing! PALO ALTO, CA: Software maker VMware is reviewing its US PR AOR account. […]

Double Event Lead at Zen Entertainment

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Microsoft UK trade PR in review

Steve’s breakdown: Key quote of the story: Microsoft’s UK director of PR Nicola Taylor said the firm wishes to “to review competitively our commercial PR campaigns”, adding that it will be “open to new ideas”, though it wishes to keep its focus on people who use Microsoft products for business. LONDON, UK: Tech industry giant Microsoft […]

Friedman is counting on finding a new CMO

Steve’s breakdown: Accounting firm Friedman LLC is looking for a new CMO and it’s not going to be easy. If you can help, I’m sure the ad account will be yours. Here’s the job description: NEW YORK, NY: Reporting directly to the Managing Partner, the chief marketing officer will drive the day-to-day execution and improvement […]

Global media review at SCA

Steve’s breakdown: SCA, the consumer goods company that owns brands including Plenty and Bodyform in Europe and TENA and Tork in the US, is reviewing its global media planning and buying account. Try the Philly office for more details. PHILADELPHIA, PA & STOCKHOLM, Sweden: Carat holds the $30 million business in the UK. The company […]

PeopleLinx hooks up with new CMO

Steve’s breakdown: “Social Business Expert Michael Idinopulos to Lead Marketing Strategy for the Next Phase of Company Growth” is what they are saying and that sounds like a new business opportunity. PHILADELPHIA, PA: PeopleLinx, the provider of world’s first engagement and analytics software for LinkedIn, today announced that it has appointed Michael Idinopulos as the company’s new […]

It hits the fan at Fusion-io

Steve’s breakdown: This story just won’t go away so we give in. On Wednesday, the CEO and CMO of Fusion-io , who are also founders, resigned. The stock took a hit and people don’t know what’s next. Here’s what we think, the marketing department is going to need some real help and a well experienced marketing […]

Global architecture and design firm, NBBJ, lands CMO

Steve’s breakdown:  The new guy is Tim Leberecht and he’ll be tasked with marketing to companies like their most recent clients. These include Amazon, the Bill & Melinda Gates Foundation, Boeing, Cambridge University, Cleveland Clinic, GlaxoSmithKline, Google, Massachusetts General Hospital, Reebok, Salk Institute, Samsung, Stanford University, Starbucks, Telenor, Tencent and the Wellcome Trust. NEW YORK, NY: NBBJ, a […]

Simply Hired recruits new marketing SVP

Steve’s breakdown: The new marketing head is Kristy Stromberg from Intuit, the owner of QuickBooks. SUNNYVALE, CA: Simply Hired® today welcomed Kristy Stromberg as Senior Vice President of Marketing. Stromberg is a 20-year technology marketing veteran with deep experience in global brand development, product strategy and customer acquisition for consumer and business audiences. She joins Simply Hired from Intuit, where […]

IBM CMO gets stamped as Pitney Bowes CMO

Steve’s breakdown: Did you know Pitney actually has a Futurist Depatment. I know this because I met them at a World Futurist Society conference. Really – I’m not kidding. In fact, that’s how I think they landed Abby Kohnstamm. STAMFORD, CT: Pitney Bowes Inc. (NYSE:PBI) today announced that Abby F. Kohnstamm is joining the company as Executive […]

GE begins Global Media Review

Steve’s breakdown: The Ratti Report scoops the entire American press on this one. Some facts: GE media spending in the US was $192 in 2012 and the CMO is Beth Comstock. FAIRFIELD, CT: General Electric works with various agencies in different markets, including OMD. A spokeswoman for GE said: “GE has been very satisfied with the […]

Electronic Commerce International banks on new CMO

Steve’s breakdown: ECI provides affordable, personalized payment processing solutions to merchants of all sizes in the United States and Canada. LAS VAGAS, NV: Electronic Commerce International today announced that Eric C. Mueller has been named Chief Marketing Officer. Mr. Mueller will oversee the sales, marketing and business development of the ECI Business Solutions Division which focuses on helping […]

New Marketing Exec dives in at the WWE

Steve’s breakdown: This is one of those appointments that begs the question: how can I squeeze money out of these people? Besides the obvious puns, pitching new ideas to new business prospects regarding the WWE works. There’s also the bigger idea of finding sponsors via marketing for the WWE. That’s where the real cheesecake is. STAMFORD, […]

New CMO, CRO & SVP of O at Good Technology

Steve’s breakdown: The new CMO is ex-Cisco where their AOR is Goodby, Silverstein & Partners. But I wouldn’t assume they will be snapping up the business; especially if you move fast. SUNNYVALE, CA: Good Technology™, the leader in secure enterprise mobility, today announced the addition of Lynn Lucas as Chief Marketing Officer (CMO), Dan Stoks as Chief Revenue Officer (CRO), andCheryln Chin as […]

1st CMO at Davis + Henderson

Steve’s breakdown: We usually don’t cover CMO changes out of Canada but we have just too many brothers & sisters in northern USA who wouldn’t mind landing this account. And speaking of this account, this ones a financial BtoB play with its first CMO. Fresh Meat! TORONTO, Canada: Davis + Henderson Corporation (TSX:DH) announced today […]

Singapore reviews BtoB tourism account

Steve’s breakdown: The purpose of the account is to promote MICE (meetings, incentives, conferences and exhibitions) The closing date for the tender in April 15th. Source:

New President of North America Sales & Marketing @ Microsoft

Steve’s breakdown: We got a BtoB opportunity alert on this one. Microsoft’s budgets for BtoB have gone down in recent years from $26 million in 2009 to $12 million in 2011. But we believe this trend has reversed along with the economy. REDMOND, WA: Microsoft Corp. today announced the appointment of Judson Althoff to the role of […]

Brother seeks submissions for project

Steve’s breakdown: Brother wants a fresh, funny, and irreverent video that speaks to the brand’s niche categories and cross-sells an existing one-product Brother customer into other types of products. The deadline is April 28, 2013 an the creative brief can be download at this link. BRIDGEWATER, NJ: You may not realize this, but Brother International Corporation is a leading […]

Oracle’s major sales staff blunder = new biz opportunities

Steve’s breakdown: Oracle’s CFO just publicly threw the sales staff under the bus. Needless to say, there will be a lot of movement in that department whether Oracle wants it or not. From our perspective, they should put the marketing dept. on the case and that opens the door for you. REDWOOD CITY, CA: Systems and […]

Southern Air to take off again

Steve’s breakdown: A company coming out of bankruptcy isn’t always a new business lead but with these guys we think it is. With a 60 year history and an impressive client list, Southern Air isn’t going away anytime soon. Plus, they’ll need to have a marketing plan in their come back plan so get on […]

Klein Tools gears up for growth with 1st VP of Marketing

Steve’s breakdown: Here’s a nice solid brand with thoughts of going global. They do lots of product videos but they really need some help. LINCOLNSHIRE, IL: Klein Tools for professionals since 1857, has named Greg Palese as vice president of marketing. This is a newly created position to manage the growing marketing needs of the North […]

Webroot locks down new CMO

Steve’s breakdown: Now that Facebook, Apple and the US government are getting hacked with more vitums on the way, Internet security is a surging category wave you should ride. And as you can see, we were on this story last month when we reported “Webroot looks to secure a new marketing chief” BROOMFIELD, CO: Webroot, a leader in […]

National Electrical Manufacturers Association PR in review

Steve’s breakdown: There’s only a couple of days left to show interest so get on that. The RFP is due March 7th. Chuck Konigsberg, VP for strategy and policy, is point of contact: [email protected] ARLINGTON, VA: The Virginia-based trade group for electrical equipment manufacturers is on the hunt for a PR firm to develop a […]

Staples looks to consolidate account: RFP Issued

Steve’s breakdown: We suspect the Office Depot/Max merger is going to throw a wrench into the works but make sure your agency creds are over at SRI anyway. They are handling the pitch. FRAMINGHAM, MA: Staples has circulated a request for proposals in an effort to consolidate all of the company’s communications efforts, sources said. Staples’ roster shops […]

Dugnsam Cement sets ad review in motion

Steve’s breakdown: If this lead was based in Jersey, I’d say Fuhgettaboutit!! But since it’s in Bhutan, I don’t think the mafia is involved. And as always, we cover all account reviews worldwide when the client speaks English. Our philosophy is in this digital age, no client is out-of-reach if they speak the same language. The Expression […]

Trifecta: New Chief Human Resource Officers at MasterCard, KeyCorp & Vocus

Steve’s breakdown: What we’ve got here is 3 recruitment advertising leads. If that’s not your bag, maybe you should check into it. If it is your bag, JACKPOT! PURCHASE, NY: MasterCard today announced the appointment of Ron Garrow as Chief Human Resources Officer and member of the company’s Executive Committee, effective April 1, 2013. Garrow’s […]

FilmL.A. casts CMO to promote city as film destination

Steve’s breakdown: This might be a fun account. Maybe I’m wrong but convincing film crews to shoot in LA could be pretty great. Prove me wrong. LOS ANGELES: Seeking to bolster its marketing efforts, FilmL.A. Inc. has tapped a veteran communications executive and former mayor of Hermosa Beach to the newly created position of executive vice […]

Destination Rewards books CMO

Steve’s breakdown: Here a guy so happy about his new job as CMO, he made a video. BOCA RATON, FL: Destination Rewards, a leading provider of customer loyalty, incentive and engagement solutions, announced today that Ron Bergamesca has joined the company as Chief Marketing Officer. Destination Rewards President John Lavin said of Bergamesca’s hiring, “With a […]

Global ultrasound CMO needed at GE Healthcare

Steve’s breakdown: GE Healthcare is huge and getting your foot in the door would be a great growth strategy. WAUWATOSA, WI: Here’s the job description: Job Number 1689629 Business GE Healthcare Business Segment Healthcare Systems Posted Position Title Chief Marketing Officer, Global Ultrasound Career Level Experienced Function Marketing Function Segment Functional Management Location(s) Where Opening Is […]

Buzztime bellies up to the bar with a new CMO

Steve’s breakdown: Two things: 1) With this hire comes a social media agency. That said, big marketing thinking, we believe, is the way to approach the new guy. 2) The logos featured are the clients of Buzztime and handling this account might be a good way to get introduced. CARLSBAD, CA: NTN Buzztime, Inc., a provider of […]

EasyVista floats in new CMO

Steve’s breakdown: We’ve been doing some backend work over here at The Ratti Report and will have a big announcement next week. Now back to your regularly scheduled new biz leads. NEW YORK, NY: EasyVista Inc. ( ), a global leader in cloud-based IT Service and Asset Management, announced today the appointment of Andrew White, an […] closes on a CMO

Steve’s breakdown: We don’t usually report on marketing companies but these guys need to get the word out and their own services won’t help. How about yours? SAN RAMON, CA:, the leading marketplace for local advertisers, today announced that Chris Mancini has joined the company as its chief marketing officer. also announced that […]

Growing medical office software company checks-in CMO

Steve’s breakdown: They say Kareo is the only medical office software provider dedicated to serving the small practice. If that’s true, they have a lot of advertising to make because just showing testimonial after testimonial is only going to take you so far. IRVINE, CA: Kareo Inc., the cloud-based medical office software provider for small practices, […]

Webroot looks to secure a new marketing chief

Steve’s breakdown: The news cycle seems to still have a new years hangover but there are some interesting CMO jobs that need to be filled. Here’s a job listing in Colorado. BLOOMFIELD, CO: For the accomplished marketing leader with proven success in innovative lead generation who’s extremely resourceful with an entrepreneurial approach and who offers […]

Sales Guru Hires CMO

Steve’s breakdown: Here’s a automotive sales guy hiring  a marketing car guy to help him sell marketing services. It’s kinda what we all do but with cars involved. No matter how you look at if, he could probably use some help executing their next campaign. MIAMI, FL: Automotive Sales Trainer Grant Cardone announced today that […]

2013 Predictions from the Financial Sector

Steve’s breakdown: You know we make account review predictions here all the time. It’s a skill I’ve had to perfect out of shear survival as a new business professional. But we’re not the only one’s with a crystal ball. CNBC made a few 2013 predictions of their own and we’d like to share them with you […]

Truck-Lite sheds some light on marketing

Steve’s breakdown: We usually report one new marketing exec but here’s a marketer with two new guys. We believe this doubles the chance of an advertising review. FALCONER, NY: Truck-Lite recently announced two significant changes to its marketing team. Bob Ives has assumed the position of Executive Vice President of Business Development, and Beth W. […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

CareerBuilder is interviewing agencies

Steve’s breakdown: CareerBuilder India is looking to take the #1 position in the country and it’s going to take big thinking to beat DELHI, India: CareerBuilder India, a fully owned subsidy of CareerBuilder LLC, has invited proposals from creative and media agencies for managing its digital marketing efforts for 2013. The size of the business […]

PR Account Prediction: Sasol to put $16 to $20 billion in Louisiana

Steve’s breakdown: This is a monstrous project and we think they are going to need a PR firm to make it happen smoothly. Congrats to Louisiana! WEST LAKE, LA: Louisiana Gov. Bobby Jindal announced Monday that international energy and chemicals company Sasol Ltd. will invest between $16 billion and $21 billion in a major project in […]

Universal Lubricants slips in new CMO

Steve’s breakdown: How can we resist publishing about a company named Universal Lubricants. Plus they do good work! Anyway, the new guy seems not to stick around in one place too long so this could be an easy quick-strike account. WICHITA, KS: Universal Lubricants, a leader in sustainable energy solutions, today announced the appointment of Colorado […]

SpringCM jumps on new CMO

Steve’s breakdown: I literally laughed out loud when I saw this video and how SpringCM can help move a creative project to the finish line. Which makes me think the new guy’s job is going to be that much harder and he’ll need your help. CHICAGO, IL: SpringCM, the leader in Content Cloud Services for […]

EXCLUSIVE: Greater New Orleans to issue RFP for PR

Steve’s breakdown: More than anything, this report is a major headstart to any shop that makes the call to Ms. Barnes. You’re welcome! NEW ORLEANS, LA: The regional, non-profit, economic development alliance Greater New Orleans, Inc is currently preparing an RFP in search of a national PR firm, according to a source who met with […]

GoSpotCheck bags ex-Coke CMO as advisor

Steve’s breakdown: There’s only one reason they did this, growth through marketing insight. Keep an eye on these folks because things are going to get interesting. DENVER, CO: GoSpotCheck, a provider of mobile and web-based software that enables businesses to collect on-the-ground, real-time retail data and intelligence, today announced that its proprietary software is now available […]

Wheels rolls in a new CMO

Steve’s brekdown: You gotta love a logistics company named Wheels! And this category tends to make some of the best creative in the BtoB space. TORONTO, Canada: Wheels Group Inc., a leading North American 3PL, supply chain logistics provider, is pleased to announce that Tim Boyce has been appointed Chief Marketing Officer (CMO). Mr Boyce will lead the development and […]

Intel bags Yahoo CMO

Steve’s breakdown: The inside scoop is the head of global sales at Intel Corp’s McAfee Security division is leaving the company to take a job with another firm. The executive, Joe Sexton, is one of only a handful of top managers who had remained with the world’s No. 2 maker of anti-virus software following its February […]

New CMO at TriNet

Steve’s breakdown: Cloud-based accounts are are growing in numbers and will probably end up being a type of speciality. So you might as well get in there sooner than later. SAN LEANDRO, CA: TriNet, a leading cloud-based provider of HR services, today announced the appointment of Steve Apfelberg as the company’s Vice President of Marketing. […]

SumTotal’s new beginning with new marketing folks

Steve’s breakdown: The new CMO says “SumTotal is a marketeers dream because it is like launching an entirely new company, with the benefit of having a great base of Fortune 500 customers.” This makes us think he’s lazy and may need to hire an ad agency. GAINESVILLE, FL: SumTotal® Systems, Inc., a leader in Strategic Human Capital […]

BNSF gets 2nd new CMO in 1 year

Steve’s breakdown: BNSF named Steve Bobb executive vice president and chief marketing officer, with responsibility for BNSF’s sales, marketing, customer service, economic development and business unit activities. He succeeds John Lanigan, who has decided to retire effective Jan. 15, 2013. BTW: We just reported last January “BNSF gets new CMO” so we think there’s something going […]

FoodLink finds the final link: Now let’s get advertising

Steve’s breakdown: This is the future of food; from farmer to fork. We expect big growth for FoodLink and a smart marketing plan will make that happen. LOS GATOS, CA: FoodLink®, the buying platform that connects fresh food retailers and wholesalers to a network of over 2,000 supplier companies, today announced a definitive agreement to acquire […]

RedPrairie keeps commerce in motion with new CMO

Steve’s breakdown: We’ve got a BtoB account here. They say they can optimize inventory, improve employee productivity & increase sales. Maybe I should hire them!! ATLANTA, GA: RedPrairie Corporation, a global supply chain and retail technology provider, announced today that Gary Conway has been appointed executive vice president and chief marketing officer. In this role, Conway […]

Chevron needs to sell Europe on fracking: PR in review

Steve’s breakdown: I wouldn’t touch this account with a ten-foot-pole but it’s our job to report this stuff. ABERDEEN, Scotland: Chevron is reviewing its seven-figure European PR assignment amid opposition to its controversial plans to step up ‘fracking’ in the region. The energy giant has initiated an online procurement-led review of the account, which is […]

Goodfellow Bros plans new growth with acquisition

Steve’s breakdown: Fuhgettaboutit! Actually, these Goodfellows aren’t even Italian. But this Top Grade Construction acquisition promises new growth potential throughout the Northwest. Could be a nice local account. LIVERMORE, CA: Top Grade Construction, Inc., a premier general engineering contractor, and Goodfellow Bros., Inc., a fourth-generation, family-owned construction firm with headquarters in Hawaii and Washington, today announced completion […]

Samsung global BtoB in review

Steve’s breakdown: Having worked for Cheil Communications as the new business guy, I know a bit about Samsung. (Cheil is owned partly by Samsung) If you can prove your Korean-ness, you might be able to get in the pitch. No – I am not kidding! SEOUL, South Korea: While Samsung is on the offense of late with […]

In review: Lectra to tread together PR campaign in NY & LA

Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: [email protected] PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and media connections in New York and Los […]

NY & LA PR sought at Textile Software Developer

Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: [email protected] PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and media connections in New York and Los […]

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