We knew beer branded hard seltzer would not fly: Pitch all the others
Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!!
So what’s the lead here? Go after all the rest; especially the new ones like Vizzy Hard Seltzer and Topo Chico Hard Seltzer. Check out this list (minus the beer names) for some more ideas.
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