It’s hitting the fan at Real Estate company
Steve’s breakdown: First Zillow let go of 1/4 of its staff, closed their house flipping biz and now the CMO is bailing. Maybe that’s an opening for you to take advantage of. Rich Barton is Co-founder & CEO
BTW: This spot was posted on youtube 10 days ago but I’m not buying it as their next campaign that works.
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- Zillow chief marketing officer Aimee Johnson is leaving the company after three years.
- Johnson led Zillow’s marketing during the 2021 unraveling of its home-flipping business.
- She’s credited with boosting Zillow’s advertising during the pandemic when others pulled back.
Zillow chief marketing officer Aimee Johnson is leaving the company, more than three years after she joined.
Johnson confirmed her departure to Insider, and shared a post on LinkedIn, but declined to say where she’s headed next.
“After almost 4 years at Zillow, I’m excited to share that I am making a move of my own: from Zillow to a new beginning,” she wrote. She added that she was taking some personal time before her next move.
Johnson recently steered Zillow through a turbulent time after it shut down its homebuying division and laid off a quarter of its staff in late 2021.
Before that turbulence, she helped Zillow’s revenue grow 22% in 2020, when she boosted its marketing initiatives at the onset of the pandemic, which initially crushed the housing market, even as rivals pulled back.
During her time at the company, she launched Zillow’s first brand campaign “Real Value of Home” followed by “The Impossible Street,” showing people finding their next home wasn’t impossible, and “To Move is To Grow,” which addressed fears people face while moving.
Prior to Zillow, Johnson spent nearly 15 years at Starbucks, where she was SVP of digital customer experiences.
A Zillow spokesperson said: “We want to thank Aimee for her many contributions to Zillow. We wish her every success as she embarks on her next chapter.”