Several footwear brands are moving so might their ad accounts
Steve’s breakdown: Genesco is moving on up and we believe the winds of change might take a brand or two away from their agency.
Check out what they have:
NASHVILLE, TN: Genesco Inc. is getting new corporate digs as it eyes its next wave of growth.
The footwear and accessories company is relocating its corporate headquarters to 535 Marriott Drive in Nashville, Tenn. It will occupy approximately two-thirds of the facility’s 310,000 sq. ft. of space. Relocation is targeted for a little more than a year from now.
Genesco has occupied the same headquarters in Nashville since 1965. There are more than 800 employees currently at the location.
“Our new space will allow our shared services and operating divisions, including Journeys, Johnston & Murphy, and Genesco’s Licensed Brands — which include Levi’s Footwear, Dockers Footwear and Bass Footwear — to better serve our employees, vendors and customers, and facilitate our next wave of growth,” said Mimi Vaughn, president and CEO of Genesco.”
In addition, Genesco announced it will create new jobs and invest more than $30 million in Davidson County over the next five years.
Genesco Inc. operates approximately 1,490 retail stores throughout the U.S., Canada, the United Kingdom and the Republic of Ireland, principally under the names Journeys, Journeys Kidz, Schuh, Schuh Kids, Little Burgundy, Johnston & Murphy. In addition, Genesco sells wholesale footwear under its Johnston & Murphy brand, the Trask brand, the licensed Dockers brand, the licensed Levi’s brand, the licensed Bass brand, and other brands.