GMG Radio puts Real Radio creative account into review

GMG Radio puts Real Radio creative account into review

Steve’s breakdown: AAR London is either doing way more account reviews than New York or they just don’t care about the press finding out. Anyway, an account like this is a great way to set yourself up for more GMG business such as Smooth Radio and Rock Radio. And so you know, Real Radio covers much of the UK including:
Scotland: Glasgow, Edinburgh and Central Scotland
Northeast: Newcastle, Sunderland and Middlesbrough
Yorkshire: Leeds, Bradford, Sheffield, Doncaster, Barnsley
Northwest: Manchester, Liverpool, Crewe, Preston, Blackpool, Chester
Wales: Cardiff, Swansea, Wrexham, Rhyl and across Wales

MANCHESTER, UK: GMG Radio is set to review the creative account for Real Radio.

The review of the account, held by Clear Marketing, will be conducted by the AAR alongside Jonathan Gillespie, group commercial director for GMG and group head of marketing Helen Dickinson.

“We’re now looking forward to the results of some wide-reaching research about our audience and the lives they lead, which will inform the brief to agencies and enable them to create a campaign that captures the brand and appeals to target listeners,” commented Gillespie.


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