Digital Marketing RFP: 19,000 student midwestern college

Digital Marketing RFP: 19,000 student midwestern college

Steve’s breakdown: University of Akron is on the lookout for some digital marketing with an RFP. Akron RFP Link and as you can see by this screen grab on their website…

they are kinda into it. Good luck!

AKRON, OH: The University of Akron is looking for an agency that can provide digital marketing services in an effort to engage with prospective students and drive higher student enrollment.

The public research university, which was founded in 1870 and services more than 19,000 students, needs an agency that can develop and implement a digital marketing plan to enhance the university’s brand and support its growth goals

Terms of the contract resulting from this RFP will be for one year, renewable for up to two additional one-year periods.
Scope of the work includes content, display and email marketing; SEO; paid search; paid social; and providing metrics and analysis as well as detailed weekly status reports.

Proposals are due by 2:00 p.m. (EST) by March 13. All proposals should be submitted electronically via the Public Purchase bidding tool in either Microsoft Word or Adobe PDF format.

All questions related to this RFP must also go through the Public Purchase portal.


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