Steve’s breakdown: This is a straight forward account review. Proposals are due  January 20, 2012 and the RFP can be downloaded here.

SHREWSBURY, MA: The University of Massachusetts requests proposals for a Marketing and Communications firm to provide media planning, distribution and placement buying services for television, cable, and radio broadcast of University produced media.

Bidders must have three years or more demonstrated experience in providing such services for the Boston and Springfield Massachusetts broadcast/cable area, and must complete the response requirements defined in this Section 6.0 of this request.

The term of the contract shall be for a period of three (3) years with the option to extend the contract for two (2) additional one-year terms. The awarded contractor must agree to the terms and conditions of the University Contract for services (see Appendix A).  The University may negotiate with the candidate for bid award (but prior to the final award) in order to establish firm or fixed fee agreements which will prevail during the contract period.

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