Southern University seeks full service ad agency for rapid growth: RFP
Steve’s breakdown: As you can see in the featured video, Augusta University is looking for big & new things and they are acting like they have the cash. Plus, as you know, an agency can almost have as many university clients so don’t stop.
AUGUSTA, GA: Augusta University stands as the heart and soul of Augusta, Georgia, and serves as a beacon to the world. In 2013, Augusta State University and Georgia Health Sciences University consolidated to become one. Since then, the university has grown as one of Georgia’s top public research universities with 10 colleges and schools including the College of Allied Health Sciences, Pamplin College of Arts, Humanities and Social Sciences, Hull College of Business, School of Computer and Cyber Sciences, Dental College of Georgia, College of Education, Graduate School, Medical College of Georgia, College of Nursing, and College of Science and Math.
However, the university didn’t become a singular entity with a unified brand until early 2016. In 2016, a single, unifying mark and system for a diverse array of colleges and constituents was revealed, and a new, shared heritage for the university’s formerly independent entities was created to unify them under the same banner and name, Augusta University.
The university’s rich history from legacy institutions such as Augusta College and the Medical College of Georgia has created many loyal sub-groups of alumni, community and donors. A diversified portfolio of academic programs including excellence in health, cyber, business, and arts presents exciting challenges for the institution’s flagship brand.
Augusta University has gone beyond boundaries, building a more regionally-recognized brand, setting records in student enrollment, opening new campuses, and founding a new school. The university has a vision of rapid enrollment growth and expansion of the research portfolio to positively impact the health and well-being of our community. To partner with us into the next phase of our brand’s story, Augusta University is seeking a full service advertising agency to assist in the branding and promotion of the university.