Steve’s breakdown: Back in December we reported about an ad agency shoot-out GSK was having. Hopefully the new guy knows better. FYI: He’s an ex-J&J exec so look for him to bring in the cronies. Maybe you’re lucky enough to be one.

PITTSBURGH, PA: GlaxoSmithKline Consumer Healthcare on Monday named John Graham chief marketing officer for Consumer Healthcare, North America.

“In our search for candidates to fill this position, we wanted someone with a proven track record of building strong brands and consumer-focused marketing programs so we can grow our Consumer Healthcare business in the years to come,” stated GSK CHNA president Colin Mackenzie. “John has demonstrated to us where he has done this, and he brings a great depth of experience in global consumer healthcare marketing, innovation, change management and executive leadership to the table.”

Graham joins GSK from Johnson & Johnson, where he served as VP corporate equity, holding responsibility for J&J’s global equity and reputation programs. He previously served as VP U.S. marketing for J&J Vision Care and held a variety of posts in sales and marketing during his 16-year tenure with the company.

Graham will lead GSK Consumer Healthcare’s North American marketing functions and will be responsible for integrating the efforts of the global category teams into local marketing plans and for instilling a culture that allows for continual interaction among marketing, sales and other functions within the business.

Graham will be based in Parsippany, N.J.

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