Digital Noodles: That’s the pitch not the client
Steve breakdown: Noodles & Company has hire an ex-Vail Resorts exec as CMO. As you read on, the pitch that should be brought before this client will appear. (In Bold)
“We are delighted to welcome Stacey Pool to the Noodles Team,” says Dave Boennighausen, Chief Executive Officer. “As a highly skilled marketing leader, Stacey has a strong track record of utilizing guest and business insights to create targeted and personalized marketing strategies, and brings with her deep digital experience across multiple industries. We believe she is a great fit for Noodles as we continue to position our brand for sustained top-line growth and margin expansion.”
Before joining Noodles, Pool held a variety of leadership roles at Vail Resorts, Inc., a premier mountain resort company, including leading the company’s industry-leading season pass efforts and the introduction of the first digital mountain assistant. In her most recent role as Senior Vice President of Corporate Marketing, she successfully led her team to deliver double-digit revenue growth by advancing guest segmentation and personalization capabilities, improving brand awareness, and executing fully integrated marketing campaigns. Before joining Vail Resorts, Pool was at Nike, Inc., where she defined the vision and strategy for the NIKEiD.com digital experience.
“I am thrilled to be joining Noodles & Company at this exciting time,” Pool says. “As a longtime fan and guest, I have witnessed firsthand the recent evolution of the brand and I look forward to working with the team to expand the company’s visibility and reach its potential.”